Martech

FEBRUARY 21, 2022

In real life, calculating ROI on your marketing spend is impossible. For example, a single tweet in 2021 could initiate a huge deal that closes in 2023. ” Read next: How to measure content marketing ROI and ROE. You can’t ever think about ROI the same way again. Markets are non-linear in nature.

ROI 105

ROI Marketing MarTech 105

Martech Series

NOVEMBER 23, 2022

Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability to do so. Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact.

ROI 82

ROI Marketing Audience MarTech 82

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. trillion, or 40% of global marketing spend in 2021. This is an increase of $1.1

Marketing 126

Marketing Healthcare ROI Retail 126

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. Find Out appeared first on MarTech Series.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Martech

SEPTEMBER 27, 2021

And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions Engineer at OneTrust PreferenceChoice, in her MarTech presentation. How to improve marketing ROI with clean data.

Data Management Platform 135

Data Management Platform GDPR MarTech ROI 135

Martech Series

FEBRUARY 1, 2023

I joined Heap in 2021, and in addition to my current position I served as interim CMO from July to November 2022, and soon I will be leading the public relations initiative alongside our new CMO, Micha Hershman. Take us through some of your core marketing processes/strategies at Heap – and some of the martech that helps drive all of it?

MarTech 87

MarTech Marketing Public Relations ROI 87

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 124

Marketing ROI MarTech Communications 124

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad. How can marketers optimize their video marketing tactics to lead to better ROI across the user journey?

MarTech 88

MarTech ROI Audience Media 88

Martech Series

JULY 13, 2022

Regina Soller-Gould, VP of Revenue Marketing at Ada shares a few impactful tips to help marketers drive value in a digital-first era: Welcome to this MarTech Series chat, tell us about your marketing journey so far and what it’s like as Director of Product Marketing at Ada? Five thoughts on the future of data in B2B marketing and martech?

MarTech 87

MarTech Marketing ROI eCommerce 87

Martech Series

NOVEMBER 23, 2022

Welcome to this MarTech Series chat, Mike, tell us more about yourself and your role at Appspace. That’s going to be the most profitable situation for your organization and deliver the best ROI. Some last thoughts on the future of martech and its role in marketing? . As marketing. Renewed focus on the existing customer base.

MarTech 92

MarTech Marketing Conversion ROI 92

Martech Series

JULY 28, 2022

But what may surprise you are the actual numbers: over the last two years, the martech industry has grown an incredible twenty-four percent. This martech giant went public in 2004, and since then, revenue has consistently climbed each year. Martech is big business. The martech is the message. We all know this.

MarTech 80

MarTech ROI Audience Agency 80

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. If you were wondering if these folks were just excited about the latest, shiny martech object, then guess again,” Neisser said.

Marketing 145

Marketing Communications MarTech ROI 145

Martech Series

DECEMBER 5, 2022

Welcome to this MarTech Series chat, Laura, tell us about yourself and your role at GWI…. And they’ve become more price-conscious about everyday expenses – since Q2 2021, the use of apps to track spending has increased 9%. So, as prices inevitably rise, brands need to lean into other drivers to keep consumers engaged.

MarTech 92

MarTech Retail Audience Marketing 92

Martech

MARCH 14, 2022

Don’t be a martech hyper-consumer. If you’re like many of the marketers I’ve advised over the years, one of the biggest challenges is securing a consistent budget to build out a martech stack that’s fit for purpose. A solid, compelling business case complete with potential ROI has not been articulated.

Marketing 133

Marketing ROI MarTech Education 133

Martech

MAY 17, 2022

This suite of reporting and planning tools are offered to customers who use Context Control, which was introduced in 2021. Marketers will be able to adjust their spend and measure ROI. Take the 2022 MarTech Replacement Survey today! The post IAS introduces new Control Panel for contextual targeting appeared first on MarTech.

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Explore the platforms essential to email marketing in the latest edition of this MarTech Intelligence Report. Get MarTech’s Email Marketing Periodic Table.

Marketing 142

Marketing Machine Learning ROI Communications 142

Martech

NOVEMBER 14, 2022

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Use of paid content distribution decreased to 67% from 81% in 2021. Second, they may not understand the level of complexity and amount of resources needed to manage and maintain their martech tools.

Marketing 122

Marketing SEO MarTech ROI 122

Martech Series

SEPTEMBER 6, 2022

He also added: “With our headquarter founded in Hong Kong (the city that ranked #1 Fintech Hub in Asia for 2021), we are also eyeing on other fast growing markets such as Southeast Asia countries, including Thailand, Philippines, Malaysia and Singapore. Marketing Technology News: MarTech Interview with Max Koziolek — CEO of Spectrm.io.

ROI 86

ROI MarTech Marketing Media 86

Martech Series

FEBRUARY 2, 2023

Islam’s dedication to optimizing the marketing experience dates back to his time as co-founder and CEO of Welcome (formerly known as NewsCred), the global leader in Enterprise Content Marketing from 2007 to 2021. He joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021.

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech Series

OCTOBER 25, 2022

Moreover, with email send volume at an all-time high — over 10 billion emails in 2021 alone — the channel has never been as important for businesses. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. The post Litmus Announces Speakers for Litmus Live 2022 appeared first on MarTech Series.

ROI 94

ROI Education Finance SEO 94

Martech

FEBRUARY 14, 2022

of the pitches they received in 2021? This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals. The post Webinar: Propel & Rand Fishkin – Mastering earned media appeared first on MarTech. Propel’s recent study of nearly 1.4

Media 98

Media SEO Communications ROI 98

Martech

DECEMBER 27, 2021

In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. The need and use of tangible marketing metrics and measurable ROI to boost revenue pinpoint the categories consumers are more fond of, for individualized messaging.”.

ROI 144

ROI Retail Marketing Cookies 144

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. Flynn joined the Zywave senior leadership team in July 2021, after holding successful leadership positions in marketing and revenue functions in multiple software companies, including BenchPrep, Seismic and Nokia.

Marketing 83

Marketing ROI eCommerce MarTech 83

Martech

FEBRUARY 1, 2023

RMNs do provide ROI. Consider this: From May 1, 2021 to the end of the following January, more than 23,500 companies bought RMN ads, per MediaRadar. Get MarTech! The post 88% of brands say they’re pressured to use retailers’ media networks appeared first on MarTech. RMNs do hold real value. In your inbox.

Retail 115

Retail Media ROI MarTech 115

Martech

SEPTEMBER 1, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. The MarTech conference is just around the corner, on Sept. And even before that, our annual MarTech Replacement survey is out now. The MarTech conference is just around the corner, on Sept.

Marketing 137

Marketing Machine Learning MarTech ROI 137

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. ROI Return on investment proves the channel’s value and financial success of your email program.

Conversion Rate 126

Conversion Rate ROI Conversion Marketing 126

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Pre-built connections to martech/adtech platforms. Increased marketing ROI. Get MarTech! appeared first on MarTech. In your inbox.

Cookies 122

Cookies Mobile Ads GDPR MarTech 122

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech Series

AUGUST 1, 2022

Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. The post VivaCut, a “Gathering Place” for Short Video Creators appeared first on MarTech Series.

ROI 90

ROI MarTech Marketing 90

Martech

AUGUST 17, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. When you reflect on your work, do you ruminate on big themes — driving growth and revenue, proving ROI, elevating brand? I hope we present the details as well as the big picture here at MarTech.

MarTech 116

MarTech ROI Marketing Conversion 116

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. appeared first on MarTech. Why we care. Read next: What is ABM and why are B2B marketers so bullish on it?

Marketing 131

Marketing ROI Ad network MarTech 131

Martech Series

SEPTEMBER 8, 2022

This number marks a doubling in customers from November 2021, highlighting the continued adoption of QR codes as brands discover ways to enhance their digital experience strategy. Marketing Technology News: MarTech Interview With Rob Hall, CEO at Playground xyz. The company currently has offices in New York City and Bangalore, India.

ROI 91

ROI MarTech Audience Marketing 91

Martech Series

SEPTEMBER 6, 2022

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors. Marketing Technology News: MarTech Interview with Max Koziolek — CEO of Spectrm.io.

ROI 84

ROI MarTech Agency Media 84

Martech Series

JULY 29, 2022

500, and Best Est. ROI in 2021 by G2 Reviews – has been used by 300,000+ businesses to date. Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. The post Synup Launches Messenger appeared first on MarTech Series.

Real Estate 89

Real Estate Healthcare Communications Retail 89

Martech

NOVEMBER 3, 2023

This is a shift in behavior from 2021 when consumers were more likely to simply abandon apps or sites that asked for permission to track and collect data. Get MarTech! The post Putting customers first: The key to successful customer data exchange appeared first on MarTech. In your inbox.

ROI 122

ROI MarTech Retail Conversion 122

Martech Series

AUGUST 8, 2022

Meanwhile, Forrester reports that the number of interactions required to make B2B buying decisions jumped 58% from 17 in 2019 to 27 in 2021, indicating a new level of attention and due diligence for purchases during the pandemic. Marketing Technology News: MarTech Interview With Jason Seeba, Chief Marketing Officer at mParticle.

Marketing 94

Marketing ROI MarTech Media 94