Digital Turbine

JUNE 13, 2022

In parallel with Apple’s Worldwide Developer Conference last week, Financial Express reported a survey by Tenjin and Growth FullStack revealed that 55% of advertisers said that mobile advertising was more difficult in 2021. Mobile Ad Spend Expected to Hit $350 Billion This Year .

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Mobile Ads Advertising Food Marketing 52

Digiday

OCTOBER 4, 2023

Despite all of the brouhaha around the data privacy changes and challenges that came along with Apple’s crackdown on in-app tracking in 2021, direct-to-consumer (DTC) advertisers seem, for the most part, to have reverted back to their bread and butter: Meta and Google. More on Google’s latest cookie-killing plan and challenges here.

Marketing 99

Marketing Cookies Mobile Ads Media 99

InMobi

NOVEMBER 11, 2021

Unpacking 2021 Cyber Five Shopping Trends What will Cyber Five shoppers be looking to buy? Mobile ads, among other tactics, are an ideal option here. Overall, 42% said they are likely or highly likely to buy holiday gifts at some point between Thanksgiving Day and Cyber Monday.

Retail 52

Retail Electronics Mobile Ads Marketing 52

InMobi

SEPTEMBER 10, 2021

holiday shopping season in 2021 will be unlike any other in recent memory. To help brands and retailers in the United States navigate what’s likely to be an unusual winter holiday season, we have created a new playbook, 2021 Holiday Shopping: What Brands and Retailers Need to Know. I WANT A COPY! All signs point to yes.

Retail 52

Retail Mobile Ads Marketing Advertising 52

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

Lemonads

FEBRUARY 2, 2021

So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!

Advertising 52

Advertising Affiliates Ad network Mobile Ads 52

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers.

Cookies 110

Cookies Mobile Ads GDPR MarTech 110

Martech

SEPTEMBER 6, 2022

iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5, according to a report from mobile ad-tech firm Adjust. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Advertising 112

Advertising Conversion Audience Mobile Ads 112

Martech Series

NOVEMBER 3, 2022

Key Findings: Global CTV Ad Fraud Reaches 19%. 19% global CTV ad fraud rate in Q2 2022, up from 14% in Q2 2021. 2x more ad fraud in Q2 2022 on Roku apps without app-ads.txt vs. with a pp-ads.txt. Global Mobile Ad Fraud Hits 28%, Even Higher in U.S. 28% mobile in-app ad fraud rate in Q2 2022.

Mobile Ads 86

Mobile Ads MarTech Marketing Advertising 86

Ad Monsters

NOVEMBER 30, 2023

These are just some of the key takeaways from the latest Ad Filtering Report from eyeo, formerly known as the PageFair Adblock Report. Read on to learn more… Ad Blocking on a Steady Incline Between Q4 2021 and Q2 2023, ad blocking adoption grew 11%, reaching a total of 912M users.

Machine Learning 114

Machine Learning Ad Tech Audience Mobile Ads 114

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

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Advertising Click Through Rate Display Advertising ROI 102

Adtelligent

JULY 19, 2022

In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. Levels of click ad fraud remain pretty consistent and keep marketers awake at night, so the attention and efforts of the community are still focused on online safety. The continuous growth of mobile ad spending. Importance.

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Advertising Video Ads Banner Display Advertising 98

Martech

MAY 13, 2022

Here are some more compelling reasons why you should care about mobile marketing: There are nearly 15 billion mobile devices in the world and that number is expected to reach over 18 billion by 2025. Here are some things to consider to get the best out of mobile campaigns. Keep your mobile ads short and sweet.

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Marketing Banner Retail Geo targeting 120

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

VideoWeek

JUNE 3, 2024

Since then the business has expanded into new markets and raised funding to fuel its acquisitions, including a $40 million Series B round in 2021. In 2021, the company acquired KMTX (previously Keymantics), a French firm specialising in building AI models to automate ad campaigns. .

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Media Ad Tech Mobile Ads Cookies 64

InMobi

JULY 21, 2021

Top Takeaways Year-over-year net app installs began to decline by April and May 2021, with consumers seeming to move away from directly using apps in favor of other buying methods, such as in-person shopping. Outside of The Home Depot and Walgreens, most specialty retail apps were seeing flat app adoption by May and June 2021.

Retail 52

Retail Mobile Ads Audience Media 52

Digiday

OCTOBER 30, 2022

In light of the heightened attention, Digiday has updated this explainer on dark patterns — originally published on March 25, 2021 — to include a video that helps to illustrate what these tactics are. Dark patterns pop up all over the digital environment, from e-commerce checkouts to digital ads to — yes — cookie tracking opt-out interfaces.

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Non-Profit Pop-Up Cookies Mobile Ads 85

InMobi

JULY 2, 2021

Day 1, Evening: How Mobile and TV Work Together TV (and connected TV) remain a great way to reach consumers and help inform them about new products and offers – but many people are on their phone while watching TV. A third of all time spent on media is devoted to mobile. Where do consumers notice mobile ads?

Mobile Ads 52

Mobile Ads Retail Shipping Advertising 52

Martech Series

AUGUST 5, 2022

Nearly every mobile phone user in the U.S., regardless of age, has received a scam or fraudulent phone call, and in 2021 scam calls reached record highs , with the volume more than doubling compared to the previous year. For marketers, phone numbers are a primary identifier of an individual customer.

Communications 82

Communications Conversion Conversion Rate Finance 82

Digital Turbine

AUGUST 1, 2022

Some countries also closed schools during the Delta and Omicron waves in 2021 and earlier this year, while some did not. If mobile ads are relevant, consumers will purchase from advertisements. For more on Turkey’s Back to School consumer trends, click here.

Food 98

Food Electronics Mobile Ads Education 98

Digiday

JUNE 14, 2022

mobile gaming ad revenues are projected to reach $6.26 In 2021, overall mobile gaming ad revenues increased by 34%. The term hyper-casual describes mobile games that are easy-to-learn and usually free-to-play. After all, U.S. billion in 2022, according to research by eMarketer.

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Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

InMobi

APRIL 12, 2022

And no one knows mobile like InMobi, as we have been pioneers in the realm of mobile advertising ever since the iPhone was first introduced. Gen Z Retail Shopping Habits: 1) 65% of Gen Zers stated they used their mobile phone to make 2021 holiday gift purchases, significantly more than any other age range.

Retail 69

Retail Food Mobile Ads Video Ads 69

InMobi

NOVEMBER 10, 2020

However, the not so good news is that some of these advances in combatting ad fraud may be stopped in their tracks once the changes to the way identity is managed in iOS 14 gets implemented by Apple sometime in 2021. Advertisers (and the wider ad tech industry) can also remove the incentives for these kinds of ad fraud to occur.

Advertising 52

Advertising Ad Click Mobile Ads Pop-Up 52

InMobi

NOVEMBER 9, 2020

Consumer Spending : Consumer sentiment is going to be positive and the spending is going to return with 84% of Malaysians looking forward to celebrating the Chinese New Year (CNY) 2021. Sales & Discounts : Malaysians learn about sales predominantly through mobile ads, and family & friends.

Food 52

Food Mobile Ads Communications Audience 52

VideoWeek

JUNE 12, 2023

This was followed up by the acquisitions of Unruly from News Corp in 2020 in a deal with around £15 million in stock plus £30 million in guaranteed revenues, then Spearad in 2021 for $14.7 million, and Amobee last year for $239 million.

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Demand Side Platform Ad Tech Ad Server Banner 69

Ad Colony

JUNE 21, 2022

Where the user can tap the ad, confirm the instant install, and be able to go seamlessly to level 15. This win/win/win experience is what SingleTap brings to mobile ads – and why it’s poised to revolutionize the experience for consumers, publishers, and advertisers alike. But what if there was a better way?

Mobile Ads 87

Mobile Ads Advertising 87

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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Header Bidding Banner Fill rate Ad Exchange 52

InMobi

MARCH 21, 2022

The top discovery methods are mobile ads and word of mouth. In short, everyone from established brands to mobile startups should have their own mobile app – and invest in app developers and user acquisition. Between 2019 and 2021, there was a 43% increase in the average number of grocery visits by their app owners.

Retail 52

Retail Mobile Ads Advertising Marketing 52

Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. About Anmi: Anmi Liu is the Japan and Korea Regional Senior Account Manager at Mintegral, a leading programmatic mobile ad platform.

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Banner Click Through Rate A/B Testing Fill rate 94

InMobi

MAY 6, 2022

2021 Overview Last year, InMobi research around the 2021 back-to-school shopping season found that school shoppers were most likely to say they were buying clothing and accessories – and that they plan to spend $250 or more on elementary school students and at least $850 on college students. Let us know on social media!

Retail 52

Retail Mobile Ads Advertising Marketing 52

InMobi

DECEMBER 15, 2021

With so many options to choose from, should mobile advertising be part of the mix? To help brands answer this question, we commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution. In 2021, we asked over 2,000 Americans what they really thought about mobile advertising.

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Advertising Banner Mobile Ads Video Ads 52

illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

InMobi

AUGUST 15, 2020

According to eMarketer, India and SEA see a tremendous rise in the ad spends on digital growing by 33% and 18% respectively from 2020 to 2021. The mobile ad spends have also seen an upward trajectory in growth in India by 38% and 20% SEA by 20% from 2020 to 2021.

Marketing 52

Marketing Brand Awareness Mobile Ads ROI 52

InMobi

AUGUST 4, 2021

For example, when we polled Americans in May 2021 about how they are shopping, 74% said they were already shopping in person at that point. in 2020 and will account for over 15% of all retail sales in 2021. It’s also important to note that a growing share of online shopping is now facilitated by mobile.

Retail 52

Retail Shipping Mobile Ads Media 52

InMobi

SEPTEMBER 14, 2021

As a result of a significant increase in internet users and download speeds in the region, consumers in Southeast Asia are increasingly moving from mobile-first to being mobile-only. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: App Store Optimization (ASO) Strategies for New Mobile Apps Launching in 2023 8) Mobile Ad Spending on Social Media in the U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Clearcode

SEPTEMBER 20, 2023

Occupying Niche Verticals The realm of AdTech is branching into new territories, including in-game advertising, mobile ads, and streaming TV ads. In 2021, they built Mobile DSP to deliver mobile RTB-based campaigns across multiple ad exchanges to their clients.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108