2021 Mobile Ads Rich Media 
Lemonads
FEBRUARY 2, 2021
So, we understand the importance of finding the best mobile ads network. This is the reason why we’ve put together an Airpush review, where we’ll go over the advantages and setbacks of partnering with this mobile network. Without further ado, let’s jump right in!
Adtelligent
JULY 19, 2022
Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion.
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InMobi
SEPTEMBER 14, 2021
As a result of a significant increase in internet users and download speeds in the region, consumers in Southeast Asia are increasingly moving from mobile-first to being mobile-only. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).
illumin
FEBRUARY 20, 2024
This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior.
Clearcode
APRIL 26, 2022
In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.
VideoWeek
AUGUST 9, 2022
Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. Amid this flurry of acquisitions Kargo grew by 45 percent in 2021, and is forecast for a further 40 percent net revenue growth in 2022. Follow VideoWeek on Twitter and LinkedIn.
VideoWeek
AUGUST 12, 2022
French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. billion in an all-stock deal.
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