Digital Turbine

NOVEMBER 21, 2023

In 2021, U.S. According to Appsflyer , in the gaming sector, global Android game app installs grew by 8% from 2021 to 2022, while iOS saw a 5% decline. In Japanese manga apps, Mintegral has found that interactive videos and banners (especially MREC) demonstrate high click-through rates and monetization effectiveness.

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AdvertiseMint

JUNE 27, 2023

Using Facebook Meta Pixel helps make your ads more relevant, as you can see visitors’ actions. However, there was a hiccup at the start of 2021, and the industry still determines its impact. Nonetheless, installing the Meta Pixel is crucial to avoid flying blind with your Facebook ad account campaigns. They cost $0.18

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illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Another benefit to investing in mobile ads is the potential to specifically target your audience into various segments, allowing you to reach specific audiences based on location, demographics, and behavior.

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InMobi

AUGUST 26, 2016

With this shift in consumption, it's clear that brands need to allocate marketing budgets towards mobile videos. Why mobile video? According to Strategy Analytics , worldwide revenue from mobile video will reach $25 billion by 2021, and mobile video viewers will reach 2 billion users by the end of 2022.

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Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. higher than for display ads.

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InMobi

DECEMBER 15, 2021

With so many options to choose from, should mobile advertising be part of the mix? To help brands answer this question, we commissioned a survey using InMobi Pulse , InMobi’s mobile market research solution. In 2021, we asked over 2,000 Americans what they really thought about mobile advertising.

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. After all, in August 2021, less than 7% of all apps available in the Apple App Store were paid apps.

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Single Grain

JULY 27, 2021

billion monthly active users, and in the first quarter of 2021 alone, had about 1.88 Instead of ignoring Facebook ads because they require more capital upfront, don’t be afraid to spend more as long as you still see an ROI from it. After all, it takes the same amount of time to create a mobile ad for 98.3% Since 98.3%

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InMobi

SEPTEMBER 14, 2021

As a result of a significant increase in internet users and download speeds in the region, consumers in Southeast Asia are increasingly moving from mobile-first to being mobile-only. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

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Clearcode

SEPTEMBER 20, 2023

A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted video ads, display ads, in-game ads, etc.

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Automatad Inc.

FEBRUARY 7, 2022

Programmatic video ad spending is expected to grow to $62.96 Google’s total ad revenue for Q4 2021 increased by 33% to reach $61.2 The Telegraph combined its two news apps to launch a new simplified app that helped the publisher increase its paid digital subscribers to 720,250 in 2021. billion in 2022.

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RevX

MARCH 31, 2022

These statistics clearly reflect the power of mobile programmatic advertising - one of the methods for delivering programmatic ads. In fact, mobile programmatic video advertisements accounted for almost 87% of all mobile video ads in 2021 , indicating the huge potential of this advertising channel.

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Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. Turns out there is a sweet spot for how long the video ad should run, in order to optimize mobile user acquisition and engagement. over 2021 to 11.8

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InMobi

DECEMBER 13, 2019

Why did mobile advertising spending grow in 2019? By 2021, close to half of every person on Earth will likely have a smartphone. 2019 was the year that people spent more time looking at and using mobile devices than they did watching television. And, these “niche” DSPs represent around 20% of the mobile ad programmatic market.

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VideoWeek

AUGUST 12, 2022

French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising. Kargo Acquires Ziggeo in Online Video Push.

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Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory. The box section covers video signals, which we’ll discuss in the immediate section. Viewability : Signals that indicate a premium video ad experience.

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InMobi

DECEMBER 6, 2020

2020 Recap: Publishers See Big Gains with Ad Monetization, InMobi Exchange Grows 2X With over a trillion valid ad requests generated each quarter, InMobi Exchange grew by 200% between Q2 and Q3 in 2020. It circles back to mobile ad monetization reaching new heights over the course of 2020.

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InMobi

OCTOBER 21, 2019

will spend over 30 minutes a day watching videos through smartphone apps. Between 2017 and 2021, time spent watching video through apps is expected to rise 27%. A recent survey found that more than 40% of respondents stream video on their mobile devices daily, while over 25% said they do so at least weekly.

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Monetize More

JANUARY 2, 2023

The biggest bottleneck for mobile brands is ensuring non-intrusive content on their apps as it affects the user experience. Best In-app ad formats till date: Widely used : Playable Ads. Most Engaging : Rewarded Video Ads. User Experience and satisfaction are vital to a profitable mobile app monetization strategy.

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illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

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Single Grain

JUNE 20, 2023

In fact, mobile game consumer spending has reached an astounding $116 billion , demonstrating the massive potential of mobile gaming as a marketing channel for businesses: Mobile streaming is also becoming increasingly popular, with the global video streaming market expected to reach $223.98

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VideoWeek

AUGUST 9, 2022

Mobile ad exchange Kargo has announced the acquisition of video player Ziggeo, building up the online video portion of its omni-channel platform. ” As well as a video player, Ziggeo provides video recording capabilities and a transcoding pipeline. Follow VideoWeek on Twitter and LinkedIn.

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Clearcode

APRIL 26, 2022

In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. This is one of Google’s more significant acquisitions and was seen by many as a game changer for Google as it allowed them to beef up their ad product portfolio.

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