Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. Why not just switch in-app ad budgets to where you still can? In the short term, many advertisers simply reallocated their mobile ad budgets to spend more on Android. These kinds of metrics are largely unimpacted by ATT.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). For instance: line items, ad units, platforms or apps. Predicted Viewability Bucket. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

NOVEMBER 23, 2021

Contrary to industry estimates ( like this ) which predicted a 5-15% impact on ad revenue, overall ad spends on InMobi Exchange did not see much impact. The quarter-on-quarter ad spend trend in 2021 showed seasonality similar to previous years. Android) at the expense of non-addressable ones.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Digital Turbine

OCTOBER 20, 2022

In 2021, DT FairBid saw a 24% increase in publisher revenues across the platform comparing Q3 to Q4. Brands, now having a better understanding of the attention economics of mobile games , are more excited than ever to find the high viewability, completion rates, and attention scores available through in-app mobile ad formats.

Mobile Ads 52

Mobile Ads Banner CPM Viewability 52

VideoWeek

JUNE 2, 2023

Twitter Sells Ads Through Inmobi, Content Moderation Chief Resigns Twitter has started selling inventory through mobile ad network Inmobi, as the struggling social media firm aims to recoup lost ad revenues. Despite the drop, Netflix remains the most popular service, reaching 16.96 million), Disney+ (7.14

Viewability 52

Viewability Audience Ad Exchange Media 52

Digiday

JUNE 8, 2022

Over 2,000 advertisers placed ads where Yahoo ConnectID was enabled as of December 2021. In September 2021, private equity firm Apollo Management Group acquired a 90% stake in Verizon Media and changed its name back to Yahoo. In 2021, Epsilon united CORE ID with The Trade Desk’s Unified ID 2.0 Yahoo owns ConnectID.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69