InMobi

SEPTEMBER 14, 2021

Hootsuite reported that an average Southeast Asian spends up to 11 hours on the internet every day in 2021 , considerably more than the global average (about 7 hours) and primarily through mobile devices. In 2021, attaining high DMM in Southeast Asia has become synonymous with attaining high Mobile Marketing Maturity (3M).

Marketing 52

Marketing Food Rich Media Mobile Ads 52

Basis

SEPTEMBER 13, 2022

digital video , connected TV (CTV), digital audio (as a subset of rich media), and, within that, podcast advertising. Programmatic podcast advertising enjoyed over 100% growth for three years running from 2019 through 2021 (no prizes for guessing the cause there!).

Advertising 98

Advertising Cookies Rich Media Video Ads 98

Paleo AdTech

DECEMBER 10, 2023

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media.

Media 52

Media Click Through Rate Rich Media Ad Server 52

Single Grain

NOVEMBER 13, 2019

As per eMarketer, by 2021, 88% of all U.S. They should be able to cater to your niche targeting needs while having the ability to run multiple ad formats such as in-app, pop-ups, rich media, pre-roll and email, among others. digital display ad dollars will transact programmatically.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

InMobi

NOVEMBER 12, 2021

According to a report by Statista, global programmatic ad spend reached an estimated US$129b over the past year, with spending set to surpass $150b 2021. This article first appeared on The Drum Programmatic advertising has taken on an important role in performance marketing and has seen exponential growth as a result.

Advertising 52

Advertising Ad Ops Rich Media Education 52

Paleo AdTech

MAY 24, 2023

John is President at Mediaocean and former CEO of Flashtalking, which Mediaocean acquired in 2021 for a reported $500 million. Challenged by Adobe’s deprecation of the Flash format, he was forced to diversify into measurement and analytics — acquiring Encore from our friend Steve Latham in 2018 — and rich media.

Media 40

Media Click Through Rate Rich Media Ad Server 40

Adtelligent

JULY 19, 2022

Rich Media are usually more complex, include animation or a video, and can be interactive. In 2021, research from CHEQ found that the total ad fraud costs reached $42 billion. According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Smart-Hub

OCTOBER 5, 2022

The number of downloads of mobile apps has grown a lot in recent years and in 2021 it reached 230 billion. In 2021, advertising accounted for the largest share of app market revenue, with more than $208 billion generated through this method of monetization. Match the look and be relevant to the rest of the media on a page.

Banner 40

Banner Advertising Video Ads Rich Media 40

Lemonads

APRIL 9, 2021

Telegram By the Numbers As of January 2021, Telegram had more than 500 million monthly active users , making it the fourth most popular messaging app in the world at the time of writing. This includes features like custom sticker creation, the ability to share rich media, and the creation of groups as well as channels.

Affiliates 52

Affiliates Rich Media Audience Conversion 52

Lemonads

JANUARY 4, 2021

Moreover, some push notification providers now allow you to place small thumbnails and other rich media elements that help improve ad functionality and overall user engagement. This is mostly because the ad’s message is presented using concise language and delivered in a non-aggressive way.

Affiliates 52

Affiliates Non-Profit eCommerce Entertainment 52

VideoWeek

JULY 18, 2022

“And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4 BBC Studios has filed record growth for 2021/22, exceeding £200 million in profits for the first time. percentage points.”

Media 52

Media Ad Tech Agency Demand Side Platform 52

illumin

FEBRUARY 20, 2024

This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Rich media ads Rich media ads offer an enriched experience to the user through the implementation of various animated effects (scratch banners, interstitial ads, swipe ads, cube ads, etc.).

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more. Statista said global digital viewership would increase to over three billion in 2021.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

Monetize More

OCTOBER 18, 2022

In 2021 alone, revenue from video marketing reached over $27 billion. AdMedia’s supported ad formats include: Rich Media Ads. Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. Instream Video Ads & Outstream Video Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Clearcode

APRIL 26, 2022

But then in June 2021, Chrome announced that it would be extending its planned sunset of third-party cookies by 2 years. Some great examples of branded content come from Netflix’s ad campaigns promoting the shows Orange is the New Black and House of Cards: Rich media is an interactive form of advertising and can include animated images (e.g.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

AUGUST 9, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Follow VideoWeek on Twitter and LinkedIn.

Rich Media 69

Rich Media Ad Tech Ad Exchange eCommerce 69

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” Snap Reportedly Plans Layoffs.

Advertising 98

Advertising GDPR Banner Healthcare 98

InMobi

DECEMBER 13, 2019

By 2021, close to half of every person on Earth will likely have a smartphone. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Why did mobile advertising spending grow in 2019? In the U.S., In the U.S.,

Advertising 52

Advertising Banner Marketing Rich Media 52