Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. trillion, or 40% of global marketing spend in 2021. This is an increase of $1.1

Marketing 115

Marketing Healthcare ROI Retail 115

Kritter

MAY 9, 2022

In 2021, the world's leading top 40 FMCG companies alone collectively generated a revenue of […]. The post How FMCG Brands are Driving ROI Through Retail Media Ad Networks appeared first on Kritter.

Ad network 52

Ad network ROI Retail Media 52

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Proving ROI has always been important, but the importance is growing. Within the constraints of budgets and the need to demonstrate ROI, every savvy marketing team sees the stack as something constantly evolving and hopefully improving.

MarTech 97

MarTech Marketing ROI SEO 97

Chief Martech

JULY 17, 2022

As I highlighted in blue in the chart above, the #1 most commonly cited factor in choosing their replacement solution was integration capabilities/open API — selected by 56% respondents, up 13% points from the same survey in 2021. But to measure ROI, you need the data. That was the survey result in 2021.

MarTech 109

MarTech Marketing ROI SEO 109

PrograMetrix

AUGUST 19, 2021

PrograMetrix Makes the AdExchanger Programmatic Power Players List in 2021 as a Top Programmatic Agency. PrograMetrix, a Seattle-based and highly specialized programmatic advertising agency, has been selected by AdExchanger as one of the top programmatic power players in 2021. Related: Using B2B Intent Data for Account-based Marketing.

Agency 52

Agency Ad Tech ROI Impressions 52

Martech

OCTOBER 27, 2023

TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. Also, 78% of small business owners said they received a positive ROI through TikTok marketing, according to a 2022 survey by Capterra. Why we care. HubSpot’s research found that 53% of U.S.

ROI 119

ROI MarTech Audience Media 119

Ad Monsters

MARCH 21, 2025

PK: Since joining AMA as global chief revenue officer in 2021, Ive focused on applying our technology advantages to solve real business challenges for advertisers. The key to sustained growth is balancing automation and personalization while providing advertisers with measurable, scalable, and ROI-driven solutions.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 ActiveCampaign has received $360 million in VC funding through three rounds, Techcrunch says, with the most recent round of $240 million (at an over $3 billion valuation) coming in April 2021.

MarTech 110

MarTech Marketing Demand Side Platform Finance 110

Single Grain

OCTOBER 30, 2020

They are too expensive, and we just don’t see the ROI.”. First, I’ll break down a case study that made infographics popular and then I’ll show you how to leverage it in 2021. The results were pretty conclusive: Infographics were far and away the best ROI that Kissmetrics ever produced through any form of online marketing.

ROI 145

ROI Pop-Up SEO Marketing 145

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI). By doing so, businesses can improve their ROI and achieve more consistent results.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

JULY 30, 2021

Marketers report ABM yields multiple important benefits, the Forrester SiriusDecisions 2019 State of Account-Based Marketing Study found, with 99% of those surveyed citing better engagement, 80% saying the practice improved their win rate, 73% reporting a higher deal size and 91% indicating they’d seen improved ROI.

Marketing 112

Marketing ROI MarTech Communications 112

Martech

MAY 17, 2022

This suite of reporting and planning tools are offered to customers who use Context Control, which was introduced in 2021. Marketers will be able to adjust their spend and measure ROI. What it does. Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

SEPTEMBER 27, 2021

How to improve marketing ROI with clean data. Kim Davis, Editorial Director at MarTech, highlighted this trend in a separate session while discussing the 2021 MarTech Replacement Survey : “50% of people said they were looking at improved capabilities when it came to data management and visibility into the data.”

Data Management Platform 127

Data Management Platform GDPR MarTech ROI 127

Martech Series

FEBRUARY 2, 2023

Islam’s dedication to optimizing the marketing experience dates back to his time as co-founder and CEO of Welcome (formerly known as NewsCred), the global leader in Enterprise Content Marketing from 2007 to 2021. He joined the Optimizely team as General Manager when Optimizely acquired Welcome in 2021.

Marketing 90

Marketing ROI Affiliates MarTech 90

Martech

JULY 11, 2022

and the Replacement Survey tends to confirm that integration capabilities were at the forefront when considering replacements — and even motre so in the current survey than in 2021. The need to measure ROI. We think most marketing teams are stuck with 2., but aspiring to 1., The importance of data remains consistent.

MarTech 100

MarTech Marketing ROI Communications 100

Martech

JULY 15, 2022

We also know that replacements, whether of homegrown or commercial applications, were driven by a need for better features, especially integration capabilities, data management and ability to show ROI. As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021.

MarTech 117

MarTech SEO ROI Marketing 117

Martech

DECEMBER 27, 2021

In 2021, the parent company formerly known as Facebook put all its weight behind a virtual reality experience for relationship building and customer engagement. The need and use of tangible marketing metrics and measurable ROI to boost revenue pinpoint the categories consumers are more fond of, for individualized messaging.”.

ROI 144

ROI Retail Marketing Cookies 144

Martech Series

SEPTEMBER 6, 2022

He also added: “With our headquarter founded in Hong Kong (the city that ranked #1 Fintech Hub in Asia for 2021), we are also eyeing on other fast growing markets such as Southeast Asia countries, including Thailand, Philippines, Malaysia and Singapore. AsiaTop is entering into Web 3.0

ROI 86

ROI MarTech Marketing Media 86

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

JULY 29, 2022

What if you didn’t have to turn your back on TV ads at all, but could instead prove their performance impact, their ROI, and justify the marketing team’s budgets and value? Check out these numbers: Father’s Day: $20B+ spending in 2022, same as 2021 Back-to-school : Spending is 7.5% higher than in 2021 and 18.3%

ROI 98

ROI Marketing Advertising 98

Martech

FEBRUARY 14, 2022

of the pitches they received in 2021? This study proves that earned media ROI is on a severe decline when it has the strongest potential of positively impacting business goals. Propel’s recent study of nearly 1.4 million earned media pitches showed that communications pros are failing to secure the coverage they’re after.

Media 98

Media SEO Communications ROI 98

Martech Series

OCTOBER 25, 2022

Moreover, with email send volume at an all-time high — over 10 billion emails in 2021 alone — the channel has never been as important for businesses. Despite the proliferation of social media tools, 4 out of 5 marketers would rather give up their social media presence than email.

ROI 94

ROI Education Finance SEO 94

Martech

JUNE 3, 2022

The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Depending on what industry you’re in, your company’s ROI could be even higher. Better ability to measure return on investment (ROI) and more. But few marketers have the data they need to inform decision-making, a Capgemini survey found.

Marketing 140

Marketing Machine Learning ROI Communications 140

Martech

DECEMBER 2, 2021

Drew Neisser, the founder of B2B brand strategy boutique Renegade, discussed the findings from the company’s 2021 State of Account-Based Marketing (ABM) Report in a recent webinar on MarTech. The survey brought together salespeople and marketers to understand how ABM could address some of their interdepartmental challenges.

Marketing 145

Marketing Communications MarTech ROI 145

Martech Series

AUGUST 10, 2022

Flynn has led marketing team expansion, increased ROI, and elevated Zywave’s brand in the marketplace. Flynn joined the Zywave senior leadership team in July 2021, after holding successful leadership positions in marketing and revenue functions in multiple software companies, including BenchPrep, Seismic and Nokia.

Marketing 83

Marketing ROI eCommerce MarTech 83

Martech

JULY 7, 2023

The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed. ROI Return on investment proves the channel’s value and financial success of your email program.

Conversion Rate 115

Conversion Rate Conversion ROI Marketing 115

Ad Monsters

OCTOBER 18, 2022

With a recession imminent, advertisers are confident that OOH will weather the storm, especially since OOH spending was up 38 percent from 2020-2021. Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). OOH delivers in the ROI category.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech

NOVEMBER 14, 2022

Dig deeper: How to measure content marketing ROI and ROE. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Use of paid content distribution decreased to 67% from 81% in 2021. Content creation/calendaring/collaboration/workflow tools decreased to 65% from 73% the previous year.

Marketing 110

Marketing SEO MarTech ROI 110

Martech Series

SEPTEMBER 8, 2022

Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI.

Audience 95

Audience Agency Advertising ROI 95

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Why we care.

Marketing 120

Marketing Ad network ROI MarTech 120

Banner Flow

DECEMBER 16, 2021

By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025. While 2021 has been another pandemic-affected year, we have seen shifts in comparison to 2020, so what will 2022 bring? TikTok or Reels?

Media 98

Media Advertising ROI Entertainment 98

InMobi

MARCH 24, 2022

Here is our interview with Boots UK and ROI's Ollie Shayer. The latest evolution is our own in-house agency, Boots Media Group, which we launched in partnership with Threefold in September 2021. Get the Report What role has retail media played in Boots’s response to the pandemic?

ROI 52

ROI Media Retail Cookies 52

Martech Series

SEPTEMBER 6, 2022

SORT allows sponsorship agencies and asset owners to identify new brand placement opportunities for sponsors and even provide potential exposure ROI data from historical footage and media, allowing precise valuation for possible sponsors.

ROI 84

ROI MarTech Agency Media 84

illumin

SEPTEMBER 19, 2024

The medium represented over $96 billion of digital display transactions in the US in 2021. With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI.

Advertising 59

Advertising Demand Side Platform Ad Space Ad Inventory 59

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Simplified stack.

Retail 134

Retail eCommerce ROI Machine Learning 134

Martech Series

AUGUST 1, 2022

Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI. Marketing Technology News: MarTech Interview With Erez Nahom, CEO and Co-founder, Konnecto. But, more importantly, it is proactively building the inclusive creative atmosphere to offer unlimited space for creators.

ROI 90

ROI MarTech Marketing 90

Martech

MARCH 14, 2022

A solid, compelling business case complete with potential ROI has not been articulated. Investment and ROI – Turning again to Gartner’s research, the 2021 Annual CMO Spend Survey showed that, even though marketing budgets tightened a bit, martech spending dominated at 26.7%

Marketing 124

Marketing ROI MarTech Education 124