Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). There are 4 key things that buyers value in their video inventory. The box section covers video signals, which we’ll discuss in the immediate section. Buyers value video inventory that is…. Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

DECEMBER 21, 2020

Get your complimentary copy of this report today to learn all about: Why in-app video advertising is the best way to reach people on their favorite device (i.e. The current state of in-app video ad spending beyond user-generated content like Instagram Stories. Why video views alone don’t tell the whole story.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

Basis

JULY 18, 2023

Don’t worry, our goal here isn’t to call you out on your daily screen time: it's to point out that all three of these digital engagements provide prime opportunities for advertisers to connect with you via video ads. And, the percentage will decrease the longer your ad is.

Viewability 52

Viewability Marketing Impressions Video Ads 52

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Hoopla Digital Launches Ad Translator.

Video Ads 52

Video Ads Retail Audience Media 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. And this month WPP’s ad buying arm GroupM and measurement provider iSpot.tv video ad spending in 2022.

Marketing 69

Marketing Viewability Agency Ad Tech 69

VideoWeek

NOVEMBER 15, 2024

The publisher appears to be running video ads within the feed. “With our new video offering BILDplay and our new BILDshorts, we are doing just that: fast video content that can be easily consumed anywhere and by anyone on their mobile phone.” Rooney joined OpenX as Legal Director in 2021.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Clearcode

JANUARY 31, 2023

The gaming market brings new opportunities for ad buyers. IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. An example of such a challenge is the detection of unmuted audio in a video ad. Banner (web-based) ads. high click-through rates).

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

SODP

JUNE 8, 2023

Google Display Network (GDN), for example, counts an impression as each time an ad appears on a Google search engine results page (SERP) or on one of the websites it serves. The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. and was $10.53

CPM 52

CPM CPA CPC Real Estate 52

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 There has been a whopping 2x jump in mobile gaming ad spends since 2021. growth in advertisers spending on video ad placements on mobile games. Our report shows that ads on mobile game apps deliver close to 2x higher completion rates, engagement and eCPMs as compared to benchmarks.

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Basis

SEPTEMBER 10, 2024

surpassing the previous record set by cable in June 2021. However, the fast-paced influx of CTV ad dollars has attracted attention from fraudsters and other bad actors, making ad fraud a growing threat on the channel. Just how effective are these types of brand safety and ad fraud verification?

Advertising 101

Advertising Impressions Viewability Audience 101

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. The figure has increased by 500,000 since Q4 2021 to reach 19.57 Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. the typical video click-through rates (CTRs) were 10x greater than the CTRs for banners on average and 2x greater than the average CTR for native ads.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

InMobi

DECEMBER 13, 2019

By 2021, close to half of every person on Earth will likely have a smartphone. This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. video click-through rates were 10x greater than CTRs for banners on average and 2x greater than the average CTR for native ads.

Advertising 52

Advertising Banner Marketing Rich Media 52

InMobi

AUGUST 2, 2021

According to research from May 2021, 55% of all mobile gamers in the U.S. 3) In-Game Ads Are Highly Effective For brands and agencies looking to drive strong results, mobile games are a great choice. .” ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x are women.

Advertising 52

Advertising Click Through Rate Audience Agency 52

VideoWeek

JULY 18, 2022

. “And, despite factors such as inflation putting pressure on household budgets, combined with 2021 being a tough comparative year, we have only marginally revised down our 2022 growth forecast by just 0.4 ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

Smart-Hub

APRIL 29, 2024

For example, PubMatic, formerly an old-school SSP, reported in 2021 that its total desktop business (comprising display and online video) performed with revenue up 26% yearly on top of the prior year’s 28% growth. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MARCH 24, 2023

Attention metrics provide a more precise alternative to easily gamed metrics like viewability and video completion rate, empowering advertisers to chart a new path forward,” said Adelaide CEO Marc Guldimann. The relationships grant ShowHeroes’ advertisers the option of running their campaigns on third-party attention models.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

SEPTEMBER 8, 2023

GumGum Launches Charity-Focused CTV Ad Unit GumGum, a contextual advertising company, has announced a new charity initiative called GumGum Gives. Advocacy groups can use GumGum’s In-Video ad unit to spread awareness through CTV campaigns, the company said. This year the combined revenues are forecast to hit €8-8.5

Agency 52

Agency Media Communications Advertising 52

VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E. million in 2021), 87 percent of which are available on streaming services.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” percent in 2021 and 6.2 percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. for every €1 invested. percent YoY.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” The app contributed 27 percent of Meta’s total sales in 2021, rising to 30 percent in 2022. and what can I do about it?,

Marketing 52

Marketing Ad Tech Media Agency 52