Ad Monsters

JANUARY 6, 2023

over 2021.”. From October 2021 through May, retail product subscriptions have fallen among the major US age groups, per PYMNTS.com. Measurement for the sake of reach/viewability only tells us if an advertisement has been viewed, but it does not allow us to learn if it made the impact as intended. US advertisers will spend $18.89

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Monetize More

DECEMBER 29, 2022

Source: Google Ad Manager Internal Data, Q4 2020 – Q1 2021, Global). Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Viewability : Signals that indicate a premium video ad experience. The numbers below speak for themselves.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Martech Series

DECEMBER 7, 2022

The latest round of funding doubles Drata’s valuation to $2 billion since its Series B in November 2021, as the company progresses toward its mission of making compliance effortless and accessible for companies of all sizes. Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention?

Viewability 84

Viewability GDPR MarTech Conversion 84

Digiday

JUNE 14, 2022

The IAB was inspired to update the now-obsolete guidelines in September 2021, when the Media Rating Council published a memo discussing shortcomings in the previous standards, and the group recruited the MRC, IAB UK and the IAB Tech Lab to help lead the effort. “So The 2009 in-game standards were established before viewability was a thing.

Viewability 69

Viewability Advertising Ad Tech ROI 69

Basis

AUGUST 30, 2022

In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. CTV ads are high-quality, non-skippable, and 100% viewable. Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product. billion by 2024, and account for 7.6%

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

JULY 18, 2023

or good old display (in 2021, video accounted for more than 50% of display ad spend ), video ads are an increasingly popular way to reach audiences. Viewability Like CPCV, viewability is a solid metric to include in your reporting because it provides reassurance about the effectiveness of your spend.

Viewability 52

Viewability Marketing Impressions Video Ads 52

Digiday

JUNE 14, 2022

The real upfront market Connected TV’s ad viewability issue Netflix seeks ads help, YouTube opens up, Disney drop its TV programming chief and more. Connected TV’s ad viewability issue. 45%: Increase in influencer marketing rates from 2021 to 2022. Studs didn’t spent any money on TikTok in 2021. The real upfront market.

Marketing 69

Marketing Viewability Agency Ad Tech 69

Ad Monsters

APRIL 5, 2024

GDPR fines in Europe surged from 300,000 euros in June 2021 to 4.2 This score empowers you to analyze past, present, and future media buys, enabling adjustments for improved compliance alongside metrics like viewability, brand safety, and sustainability. Despite the US being somewhat behind, this situation is transient. AB: The U.S.

GDPR 105

GDPR Impressions Machine Learning Viewability 105

InMobi

DECEMBER 21, 2020

What the latest trending in-app ad formats will be in 2021. After all, videos are inherently much more visible than smaller ad formats like banners, which ensures both improved viewability and engagement. COVID-19 has brought out a worldwide recession with economic ramifications that will likely last well into 2021 for some industries.

Advertising 52

Advertising Video Ads Viewability Click Through Rate 52

YieldBird

DECEMBER 15, 2021

From our perspective, however, the initial decline in ad requests is made up for with the subsequent improvement in quality indicators such as Viewability, and this extends to rPM and eCPM. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Clearcode

JANUARY 31, 2023

IIG minimizes the threat of ad fraud in relation to viewability, impressions, reach / frequency, and engagement. Incorporating new advertising formats beyond two-dimensional games and video as it relates to viewability within in-game environments. In 2021, there were 2.96 The gaming market brings new opportunities for ad buyers.

Advertising 52

Advertising Viewability Impressions Click Through Rate 52

VideoWeek

NOVEMBER 15, 2024

Channel 4 App Launches on Apple Vision Pro The Channel 4 streaming app has launched on Apple Vision Pro, the UK broadcaster announced on Tuesday, making Channel 4 programming viewable on the mixed reality headset. Rooney joined OpenX as Legal Director in 2021.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

InMobi

JANUARY 25, 2022

in April 2021, has caused shockwaves throughout the mobile advertising industry. According to data from InMobi Exchange , in looking at numbers from July 2021 (post-ATT) as compared to January 2021 (pre-ATT), Android eCPMs rose by 20% while iOS eCPMs fell by 16% because of this widespread reallocation.

Advertising 52

Advertising Demand Side Platform Mobile Ads Brand Awareness 52

Digiday

APRIL 18, 2023

In 2021, Media.Monks also worked with artist Post Malone on producing an immersive concert experience. This year, 52 NBA games were made viewable through Meta’s Oculus headset, and it featured five immersive broadcasts with live commentary from NBA stars and special guests.

Agency 76

Agency Entertainment Viewability Impressions 76

Single Grain

JUNE 13, 2023

Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Mediavine

JUNE 7, 2021

You can’t get much more viewable or engaging than a full-screen ad unit. By definition, interstitial ads are highly viewable and see terrific user engagement. Now in 2021 they’re back and conforming to Google Search and Coalition for Better Ads standards. As Mediavine Ad Management clients know, they pay very well.

Viewability 52

Viewability Click Through Rate Ad Exchange SEO 52

Flashtalking by Mediaocean

FEBRUARY 28, 2023

Flashtalking is now the only independent ad serving solution integrating the reporting of MRC-accredited CTV impressions, desktop and mobile viewability, and SIVT (sophisticated invalid traffic), as measured by Protected Media. We believe these solutions deliver accretive value for brands and their agency partners.”

Ad Server 52

Ad Server Impressions Viewability Banner 52

InMobi

NOVEMBER 7, 2022

In 2021 alone, over 9.33 There has been a whopping 2x jump in mobile gaming ad spends since 2021. Some great metrics to capture while advertising on mobile games are brand awareness, completion rates, attention time, viewability, and reach and frequency. Among us, there are millions of gamers. Sure, but why should brands play?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

InMobi

DECEMBER 3, 2021

April 2021 saw the rollout of Apple’s App Tracking Transparency, leading to the loss of IDFA (Apple’s identifier for advertisers) when users opt out starting from iOS 14.5. Android will follow as per their announcement in June 2021. Expect to see these options become far more prevalent in 2022. The company’s U.S.

Viewability 52

Viewability Banner Audience Advertising 52

InMobi

NOVEMBER 23, 2021

The quarter-on-quarter ad spend trend in 2021 showed seasonality similar to previous years. Also, advertisers running top-of-the-funnel campaigns leveraged private marketplace deals (PMPs) to optimize towards upper funnel KPIs like reach, views, video completion rates (VCR) and viewability.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Basis

SEPTEMBER 10, 2024

surpassing the previous record set by cable in June 2021. Over the past five years, time spent with CTV has increased by more than 137% , and time spent with traditional/linear TV has decreased by nearly 17%. Even more, in June 2024 , streaming amassed the highest share of TV usage—a whopping 40.3%—surpassing

Advertising 105

Advertising Impressions Viewability Audience 105

VideoWeek

NOVEMBER 8, 2024

Nielsen’s MRC accreditation was reinstated last year after being suspended in 2021. DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates.

Ad Tech 52

Ad Tech Media Agency Audience 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. The figure has increased by 500,000 since Q4 2021 to reach 19.57 Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

SODP

JUNE 8, 2023

The ad network’s viewable CPM bid strategy, however, only requires advertisers to pay for impressions that are measured as viewable. GDN has different metrics for what counts as a viewable ad. For example, display ads generally count as a viewable ad when at least 50% of the ad’s area appears on screen for at least a second.

CPM 52

CPM CPA CPC Real Estate 52

InMobi

MARCH 1, 2022

And for iOS, InMobi has found that 40% of all ad requests globally on InMobi Exchange still had an IDFA (Apple’s device-level Identifier for Advertisers) attached to it, as of the end of 2021. Of course, while there are some device IDs still around, there are far fewer available now than in the past.

Advertising 59

Advertising Click Through Rate Machine Learning Viewability 59

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Digiday

MAY 29, 2022

NFD has been busy of late cranking out information on the segment, which spent a collective $97 billion in legal and illicit cannabis consumption in 2021, according to its report “ Cannabis Consumers in America: Dynamics Shaping Normalization in 2022 ,” released on April 20 (a national holiday of sorts for the cannabis consumer).

Media 84

Media Advertising Pharmaceuticals Marketing 84

InMobi

JULY 8, 2021

In late April 2021, with the release of iOS 14.5, By June 22, 2021, around 70% of all Apple mobile devices were running on iOS 14.5 Optimize for metrics like viewability, click-through rates (CTR), video completion rates (VCR), etc. Apple officially began enforcing its App Tracking Transparency (ATT) framework. Prior to iOS 14.5,

Click Through Rate 52

Click Through Rate Demand Side Platform Audience Brand Lift 52

Digiday

MARCH 15, 2023

million in Q4 2021. million in Q4 2021 to $477.6 million in Q4 2021 to $111.9 But when adjusting the company’s fiscal calendar (which meant Q4 2022 had six more days than Q4 2021), total digital advertising revenue ended up down by about 4% year over year, evp and CFO Roland Caputo said. million in Q4 2021.

Media 68

Media Advertising Conversion Rate Viewability 68

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” percent in 2021 and 6.2 percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% As of 2021, there are over 2m podcasts and more than 48m podcast episodes. eMarketer, October 2021, Podcast Ad Spending. After several years of growth, the share of U.S. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Automatad Inc.

OCTOBER 26, 2023

Viewability Viewability is all about ensuring your ads are seen by your audience. An ad is typically considered viewable when at least 50% of its pixels are on screen for a minimum of one second. Advertisers are more likely to pay for viewable impressions, so optimize your ad placements to keep ads visible and engaging.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Clearcode

SEPTEMBER 7, 2022

In 2021, CLICKON found that 32% of surveyed UK brands want to be carbon neutral by the end of 2023. In 2021, CLICKON found that 32% of surveyed UK brands want to be carbon neutral by the end of 2023. In 2020, more than 100 brands ran such ad campaigns on YouTube, according to Videoweek.

Advertising 52

Advertising Viewability Impressions Ad Server 52

InMobi

OCTOBER 27, 2020

These are important indicators of sustained growth that you can bank on not just during the holiday spike in Q4, but also in Q1 2021 when spending otherwise tends to go down. InMobi also sees, on average, video completion rates of around 80% and viewability over 90% (across OM SDK, IAS, Moat and DoubleVerify) via private marketplace deals.

Header Bidding 52

Header Bidding Click Through Rate Impressions Ad Server 52

Digiday

OCTOBER 11, 2022

>$7 billion: How much money TikTok’s parent company ByteDance lost in 2021. subscribers in 2021. .” — Streaming executive. Numbers to know. >$7 billion ($1.6 billion): How much revenue Netflix generated from its U.K. What we’ve covered.

Pop-Up 69

Pop-Up A/B Testing Viewability Audience 69

Automatad Inc.

MAY 9, 2023

Statista said global digital viewership would increase to over three billion in 2021. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed. Publishers are seeing video advertising as an opportunity because: Users love videos.

Video Ads 52

Video Ads Ad Server Banner Ad network 52