Adweek

DECEMBER 13, 2022

Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. said it determined its year-end trends.

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Adweek

JUNE 23, 2022

FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.

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Adweek

DECEMBER 30, 2022

If you're feeling slightly out of breath and confused that the year is almost over, you're not alone--it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking.

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Adweek

DECEMBER 28, 2022

One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.

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Adweek

DECEMBER 1, 2022

Audio streaming platform Spotify launched its Wrapped program for 2022, allowing users to view stats about their listening habits over the past year. Our guide will show you how to view your 2022 Wrapped within the Spotify mobile application. Note: These screenshots were captured in the Spotify app on iOS. Step 1: Open the Spotify.

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Adweek

DECEMBER 23, 2022

And here at Whalar--2022's Streamy Award winner for Agency of the Year--we've brought you the biggest names to help navigate the. What is the creator economy, and why should you care? Well, it turns out you do care. After all, the global creator economy is estimated to be worth more than $104 billion!

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Adweek

DECEMBER 28, 2022

Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.

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Adweek

OCTOBER 27, 2022

2022 is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens. Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins. As ever, it's hard to predict what creative routes businesses will go down.

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Adweek

DECEMBER 13, 2022

After two years of pandemic-related production delays, the networks more than made up for lost time in 2022.

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Adweek

NOVEMBER 10, 2022

Adcolor's 2022 Conference will take place from Nov. Continuing to champion diversity, equity and inclusion in creative industries, non-profit organization Adcolor unveiled its curated list of panelists, speakers and programming for its annual conference. 17-19 in Los.

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Adweek

DECEMBER 29, 2022

The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth.

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Adweek

JULY 14, 2022

In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022.

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Adweek

JULY 21, 2022

Twitter released its Inclusion, Diversity, Equity and Accessibility Report for the second quarter of 2022 Thursday and detailed the open-sourcing of its #UntilWeAllBelong Toolkit, making its courses publicly available to anyone.

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Adweek

DECEMBER 11, 2022

For FCB Group India--Adweek's 2022 International Agency of the Year--the journey was a gradual process spanning about five years and requiring hard work, focus and "belief" from the entire staff, said chairman and chief executive Rohit Ohri. There's no shortcut to creative transformation, despite how much business leaders might wish for one.

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Agency 289

Adweek

NOVEMBER 17, 2022

The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider.

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Adweek

DECEMBER 13, 2022

Adweek's most popular Commerce stories of 2022 run the gamut from Demi Moore partnering with a DTC swimwear brand to Nike dropping Air Max sneakers via drone, Guitar Center updating its logo, JCPenney introducing a new mascot, and Amazon releasing its latest Super Bowl ad with a psychic Alexa (alongside Scarlett Johansson and Colin Jost).

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Adweek

OCTOBER 20, 2022

went public in 2017, it posted quarterly year-over-year revenue growth in the single digits, as its third-quarter-2022 total of $1.13 For the first time since Snap Inc. billion was up just 6% versus the third quarter of 2021. The company said in its letter to investors Thursday, "Our business continued to face significant headwinds in.

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Adweek

NOVEMBER 7, 2022

BrewDog has declared itself the "proud anti-sponsor" of the 2022 FIFA World Cup in a series of billboards protesting the human rights record of host country, Qatar. The brewer has unveiled a punchy campaign, created by Saatchi & Saatchi London, condemning what it said was the "corruption, abuse and death" associated with the tournament.

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Adweek

JULY 7, 2022

Nike's campaign for the UEFA Women's Euro 2022, which started on July 6, celebrates the players leading the charge today, while also elevating the. Women's soccer has been overshadowed by the men's game for decades. But this is slowly changing, as seen in a new Nike ad in which the women's game takes center stage.

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Adweek

DECEMBER 30, 2022

As part of Adweek's ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture.

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Adweek

SEPTEMBER 30, 2022

Continuing the theme of coming back bigger than ever in 2022, the convention has tapped Megan Thee Stallion. Though the pandemic shut down Twitch's TwitchCon for a time only to see it temporarily replaced with the virtual GlitchCon, this gathering of livestreamers, fans and peers made a big return in July with its Amsterdam edition.

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Adweek

DECEMBER 23, 2022

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek's year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year.

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Adweek

DECEMBER 19, 2022

The 30 Best Ads of 2022 Stream the. In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by audience engagement director Jess Zafarris and European creative editor Brittaney Kiefer to discuss the best ads of the year and the future of creativity.

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Adweek

MARCH 2, 2023

The holding company's full-year 2022 revenue reached a record $2.7 Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It's racked up six consecutive quarters of double-digit growth, according to financial results released today.

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Adweek

DECEMBER 5, 2022

Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices. 5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events.

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Adweek

DECEMBER 11, 2022

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories.

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Adweek

JULY 22, 2022

Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.

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Adweek

DECEMBER 11, 2022

In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited. But Anomaly's leaders aren't worried about that. Last year, the creative agency declined 60% of new business opportunities.

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Adweek

DECEMBER 14, 2022

Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways. But the language--"Canna mom escape? She'll THC-you later"--made clear the kind of self-care product on sale.

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Adweek

NOVEMBER 28, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the International.

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Adweek

DECEMBER 11, 2022

If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way. When we started the company, [the partners and I] put plans in place.

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Adweek

DECEMBER 29, 2022

It's been quite the year. Between brands getting a little too saucy on social media, a literal war breaking out in Ukraine and Twitter being extra even for Twitter, there was a lot to take in. With all this going on, who has time for ads? We do, of course. It's kind of in our.

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Adweek

DECEMBER 29, 2022

The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.

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Adweek

DECEMBER 14, 2022

Upon viewing a great piece of work, other auteurs automatically think, "that's so good, I wish I'd made it." That's the concept behind Adweek's Jealous List, and as it returns for another year, we take a look back at some of the best spots in a year when creativity thrived. We asked dozens of top.

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