Adweek

DECEMBER 13, 2022

Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. said it determined its year-end trends.

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Adweek

JUNE 23, 2022

FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer--OK, football--fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and.

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Adweek

DECEMBER 30, 2022

If you're feeling slightly out of breath and confused that the year is almost over, you're not alone--it felt like we packed 18 months into 2022. One reason is because the world looks so different from where we started in January. Crypto companies ruled the Super Bowl, but by November the entire industry was quaking.

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Adweek

DECEMBER 28, 2022

One of this year's most resonant spots entered Adweek's 30 Best Ads of 2022 list at the last possible moment. In fact, it was so impactful that it shook up the original roster entirely, instantly solidifying its place in the top three. Apple's "The Greatest" was not only rousing and incredibly cinematic, it signaled a.

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Adweek

DECEMBER 28, 2022

Stuck between the end of a pandemic, the start of a recession and in the crosshairs of inflation, 2022 was no picnic for brands. The picture darkens further when you toss in a labor shortage, ongoing supply chain issues and iffy consumer confidence. It's little wonder that ad spending was down for the fourth consecutive.

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Adweek

JANUARY 2, 2025

When comparing the quantity of marketing-related job titles on LinkedIn user profiles in 2024 versus 2022, no position experienced more growth than "Sales Marketing Supervisor," which. Although the number of U.S. jobs in advertising, public relations, and other related services remained flat throughout 2024, the jobs themselves are changing.

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Adweek

OCTOBER 27, 2022

2022 is no different, and advertisers have officially started stepping into Christmas by bringing a bit of festive cheer to screens. Every year, Christmas comes early for brands as they race to debut their holiday ads before the peak shopping period begins. As ever, it's hard to predict what creative routes businesses will go down.

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Advertising 290

Adweek

DECEMBER 29, 2022

The 2022 TV landscape was defined by international expansion, mergers, acquisitions and content explosions (and reductions). With a rough first half of the year for many of the biggest services on the market, there was a distinct shift in priorities away from subscriber growth and toward revenue growth.

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Marketing 299

Adweek

JANUARY 13, 2025

While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of.

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Adweek

DECEMBER 11, 2022

For FCB Group India--Adweek's 2022 International Agency of the Year--the journey was a gradual process spanning about five years and requiring hard work, focus and "belief" from the entire staff, said chairman and chief executive Rohit Ohri. There's no shortcut to creative transformation, despite how much business leaders might wish for one.

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Agency 289

Adweek

NOVEMBER 17, 2022

The trio breaks down Adweek's 2022 Most Powerful Women in Sports list, featuring cover stars and WNBA legends Sylvia Fowles and Sue Bird. In today's episode, senior TV reporter Mollie Cahillane is joined by Camber Clemence, founder of nonprofit Cut Down The Net, and Meredith Cash, senior sports reporter at Insider.

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Adweek

OCTOBER 20, 2022

went public in 2017, it posted quarterly year-over-year revenue growth in the single digits, as its third-quarter-2022 total of $1.13 For the first time since Snap Inc. billion was up just 6% versus the third quarter of 2021. The company said in its letter to investors Thursday, "Our business continued to face significant headwinds in.

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Adweek

DECEMBER 18, 2024

The retailer launched its retail media network, Dick's Media Network, in 2022. Dick's Sporting Goods has a new executive to lead its retail media network. David Young has joined Dick's as a vice president to oversee the ad business. He brings more than 20 years of experience in managing media and ad networks, most recently.

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Adweek

MARCH 14, 2025

Before she joined Orvis in 2022, she also held CMO roles at skincare brand Biossance and activewear business Athleta, spending nine-and-a-half years at. Sheila Shekar Pollak has joined hair care and color brand Madison Reed as chief marketing officer (CMO).

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Marketing 284

Adweek

DECEMBER 30, 2022

As part of Adweek's ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture.

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Marketing 279

Adweek

NOVEMBER 25, 2024

Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022. After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK.

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Ad Tech 306

Adweek

DECEMBER 23, 2022

From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek's year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year.

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Marketing 278

Adweek

JANUARY 23, 2025

Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,

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Advertising 299

Adweek

FEBRUARY 19, 2025

Boyer was vp of growth marketing at Grubhub since 2022, leading initiatives including the food ordering and delivery platform's partnership with. Marnie Boyer has logged into global nutrition and food tracking app MyFitnessPal as its new chief marketing officer (CMO).

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Food Marketing 281

Adweek

DECEMBER 5, 2022

Discord launched its yearly Snowsgiving celebration in its messaging application on desktop and mobile devices. 5 through 12, users will be able to participate in daily community events in Discord's Town Hall server, which has been updated with a wintery theme. This includes activities such as drawing contests and guest speaker events.

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Adweek

DECEMBER 11, 2022

Innovation is always top of mind for agencies--and for Adweek. After listening to the agencies community, Adweek made several changes to its Agency of the Year awards program to better reflect the top agencies across the landscape. In past years, Adweek has honored four agencies for global, U.S., international and breakthrough categories.

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Adweek

JULY 22, 2022

Comic-Con is back. In 2020, the Covid-19 pandemic shut down San Diego Comic-Con for the first time in 50 years. Unfortunately, the virtual Comic-Con events that followed didn't quite match the former glory or excitement fans felt on their annual pop culture pilgrimages to the West Coast. However, this weekend marks Comic-Con's return to live.

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Marketing 347

Adweek

DECEMBER 11, 2022

In the back of their minds, most agency leaders are doing math. Figuring out how many pitches they must invest in is a preoccupation. It's just about survival, right?" Franke Rodriguez, Anomaly's New York CEO, posited. But Anomaly's leaders aren't worried about that. Last year, the creative agency declined 60% of new business opportunities.

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Agency 306

Adweek

DECEMBER 14, 2022

Cannabis brand Ayr Wellness latched onto Mother's Day by using images that could've been marketing spa packages or weekend getaways. But the language--"Canna mom escape? She'll THC-you later"--made clear the kind of self-care product on sale.

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Marketing 290

Adweek

NOVEMBER 28, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough. For the International.

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Agency 290

Adweek

DECEMBER 11, 2022

If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way. When we started the company, [the partners and I] put plans in place.

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Agency 299

Adweek

DECEMBER 29, 2022

It's been quite the year. Between brands getting a little too saucy on social media, a literal war breaking out in Ukraine and Twitter being extra even for Twitter, there was a lot to take in. With all this going on, who has time for ads? We do, of course. It's kind of in our.

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Media 299

Adweek

DECEMBER 29, 2022

The social media masses are on a constant mission to dismantle the digital hierarchy. Every time the wealthy capitalize on a trend to brandish their glamorous lifestyles, it is accompanied by a counter movement where an army of average Joes fight back by finding humor in the quirks of a modest lifestyle. The phrase "Things.

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Media 306

Adweek

DECEMBER 14, 2022

Upon viewing a great piece of work, other auteurs automatically think, "that's so good, I wish I'd made it." That's the concept behind Adweek's Jealous List, and as it returns for another year, we take a look back at some of the best spots in a year when creativity thrived. We asked dozens of top.

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Adweek

DECEMBER 27, 2022

While fewer accounts changed hands this year compared to 2021, there were a number of significant moves. Interestingly, the big account changes can be categorized into the following groups: QSR, alcoholic beverages, automotive and retail. Of the ten accounts that made it into this story, Adweek estimates four are worth more than $1 billion each.

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Media Retail 299

Adweek

DECEMBER 11, 2022

Agencies prepare for all kinds of potential disruptions to a shoot. But a cataclysmic volcanic eruption isn't one of them. Neither is a tsunami. Joan Creative had plans to help new client S&P Global launch its rebrand with several spots, one of which included an underwater dive through the marine life-heavy waters of Fiji.

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Agency 290

Adweek

DECEMBER 20, 2022

Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox. That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of.

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Agency 299

Adweek

APRIL 18, 2023

Campaigns from Starbucks, KFC and Cadbury have been named as some of the most effective pieces of marketing internationally over the last year, with the use of humor taking center stage, according to Kantar's Creative Effectiveness Awards.

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Adweek

JUNE 13, 2023

Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. The BrandZ list assesses brand value in.

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