Martech
AUGUST 25, 2022
It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Source (Optmyzr internal data from May 2022. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences).
Single Grain
JULY 25, 2023
Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.
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Karola Karlson
JANUARY 2, 2023
In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?
Clearcode
JANUARY 26, 2023
However, on Wednesday July 27, 2022, as the deadline was approaching, Google announced it will be delaying its shutdown of third-party cookies by another year to the second half of 2024. Behavioral targeting and retargeting to show personalized ads. Audience activation via DMPs to create audiences and run the cookie syncing process.
TechCrunch Ads
JUNE 21, 2022
Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.
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