Digiday

FEBRUARY 1, 2023

While this premium inventory was 86% more expensive than inventory purchased through real-time bidding in Q4 2021, that gap fell to just 62% in Q4 2022. That said, despite the year-over-year drop, Facebook’s Q4 2022 CPM remained 26% higher than in Q4 2020, while Instagram’s CPM was 15% higher. ”

CPC 72

CPC CPM Impressions Ad Click 72

Single Grain

DECEMBER 23, 2019

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals. Trend #3: Video Ads and PPC.

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. billion.

CPM 52

CPM Impressions CPC CPA 52

Martech

JUNE 29, 2022

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 101

Marketing Affiliates CPA ROI 101

Martech

MARCH 15, 2022

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120