Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange. billion in ad dollars in 2022, making up 90.2%

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VideoWeek

AUGUST 5, 2022

In this week’s Week in Review: HBO Max will be shuttered to make way for a new combined streaming service, WPP raises its revenue forecast for 2022, and RTL sees continued success in streaming. WPP Raises its 2022 Revenue Forecast. The company now expects organic growth of 6-7 percent in 2022, up from a previous forecast of 5.5-6.5

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NewProgrammatic

MARCH 29, 2022

But every year, inventions and improvements in ad-tech technology, as well as new advertising possibilities, emerge – and 2022 will be no different. The below list of programmatic trends in 2022 will make a great cheat sheet for every marketer and brand looking to scale their business. UX-centric approach.

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Ad Monsters

MAY 27, 2022

Of course, this is seemingly all about money, and the bill considers revenue to be the number of dollars a demand-side platform DSP or a sell-side platform SSP transacts or the total of the clearing prices bought and sold through a digital ad exchange. Jason Kint (@jason_kint) May 20, 2022. 4 pic.twitter.com/2VeA8izLfh.

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Monetize More

SEPTEMBER 6, 2022

Multiple Customer Management (MCM) is another tool by Google that allows us to manage multiple publisher domains within Google Ad Exchange. The main changes would involve: Accepting a brand new Google Ad Exchange invite which will be similar to your first AdSense or ad network invites. Access to Ad blocking.

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Ad Monsters

DECEMBER 5, 2022

In the first half of 2022, consumers lost $3.56 billion in online fraud , many of which began with a clickbait ad. . Resorting to Ad Blockers as Protection Against Malvertising and Malware. For many, an easy way to prevent malvertising scams and malware infections is to install an ad blocker. In 2022, the U.S.

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Martech Series

JUNE 13, 2022

Global , the media & entertainment group, has announced ( 13 June 2022 ) that it has invested in Odeeo , a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S,

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Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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Martech Series

NOVEMBER 1, 2022

CIENCE GO Digital was just recognized as a Fall 2022 category leader by SourceForge. Unique among DSPs, CIENCE GO Digital offers a system that allows buyers of digital advertising inventory to manage both ad exchange and data exchange accounts.

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Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

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Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Read next: Is there any incentive to crack down on programmatic ad fraud? Take the 2022 MarTech Replacement Survey today! Image from CDTA factsheet.

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Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. SSP belongs to and is operated by an SSP service provider.

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Brid.tv

AUGUST 29, 2022

Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service. Google ADX is the biggest ad exchange on the market right now, with the top-tier premium inventory at some of the highest CPMs. Google ADX. Get started with Brid.TV

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MNTN

FEBRUARY 3, 2023

According to Conviva’s State of Streaming Report for 2022, a Roku-powered TV accounted for 33% of the time people in North America spent streaming video on any device, including TV, phone, tablet, or computer. of streaming video watching in Q2 2022 vs. 34.6% for CTV devices according to the same Conviva report.

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Digiday

SEPTEMBER 22, 2022

Too much risk [for Google’s advertising business], and too much equity in [Google’s ad exchange] AdX.”. “I think [Google deprecating third-party cookies in its Chrome browser] is never going to happen.”. I’m not convinced it’s actually going to happen.

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Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. ReklamStore.

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Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

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Exchange Wire

JUNE 14, 2022

Index Exchange Inc. Index), one of the world’s largest independent ad exchanges, today (June 14th, 2022) announced the promotion of Sara Vincent as managing director for the UK and Ireland. The post Index Exchange Promotes Sara Vincent as Managing Director for UK & Ireland appeared first on ExchangeWire.com.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Monetize More

MAY 10, 2022

More Ad Revenue. The main reason why publishers may prefer direct deals over other options is the ad revenue. Ad exchanges or ad networks are basically the mediators that match brands/advertisers to ad inventory simplifying the whole programmatic media buying game.

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Smart-Hub

JANUARY 9, 2024

Plus, we’ll discover the best way to build your own ad exchange and demonstrate why SmartHub can be the best solution for this. In our case, the ‘product’ is an ad exchange that is typically manufactured by one big tech vendor and then rented or purchased by a smaller company or startup.

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Monetize More

AUGUST 2, 2022

Ad networks use CPA campaigns to calculate the price of every user who makes a particular action on the app. You can use this model alongside Google Ad Manager to help your app support multiple ad exchanges and networks. Choosing a mobile ad network.

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YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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Monetize More

AUGUST 26, 2022

It is the most popular and profitable ad placement on most websites. Header bidding – Publishers offering ad space to multiple ad exchanges. The key to generating consistent ad revenue flow. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

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Monetize More

AUGUST 26, 2022

It is the most popular and profitable ad placement on most websites. Header bidding – Publishers offering ad space to multiple ad exchanges. The key to generating consistent ad revenue flow. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

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Digiday

JUNE 14, 2022

Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising. After all, U.S.

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Digiday

DECEMBER 19, 2022

Group Black launched in June 2021 with the goal of getting advertisers to deploy $500 million in ad dollars to Black-owned media businesses by the end of 2022. Subscribe: Apple Podcasts • Stitcher • Spotify. We hired J.P. But, you might be thinking, BDG, Vice Media Group and Vox Media are white-owned media businesses?

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AdExchanger

JUNE 7, 2022

Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified. “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Wang, VP of product and strategy at Intowow.

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Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

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Basis

AUGUST 30, 2022

Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Why the explosion?

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VideoWeek

SEPTEMBER 22, 2022

Marketing agency Fifty-Five estimates that a typical digital ad campaign produces 323 tonnes of CO2 – the equivalent of 160 round-trip flights between Paris and New York. “The time to act is now.” ” Follow VideoWeek on Twitter and LinkedIn.

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Martech Series

SEPTEMBER 12, 2022

Some last thoughts, on making the most of one’s martech/adtech to drive goals through 2022 and beyond? Too often programmatic adtech is too obsessed with the tech and is not sufficiently concerned with the actual experience they are giving a consumer who sees their ad. About ShareThrough About Curt About ShareThrough. About Curt.

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Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Apart from the ad network, we’ve also got the ad exchange.

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Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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