Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

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Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Monetize More

SEPTEMBER 6, 2022

Multiple Customer Management (MCM) is another tool by Google that allows us to manage multiple publisher domains within Google Ad Exchange. The main changes would involve: Accepting a brand new Google Ad Exchange invite which will be similar to your first AdSense or ad network invites. Access to Ad blocking.

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Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Yahoo Ad Tech (Formerly Verizon Media).

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Monetize More

MAY 10, 2022

We’ll also give you some advice on deciding whether or not selling ads directly is right for your business. Direct Ad Sales Explained. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs.

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YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

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Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. An ad network is a platform that brings developers and advertisers together.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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SODP

JULY 25, 2023

SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven. These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions.

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Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. Although they may differ depending on various factors, the general steps are as follows: A user opens an app or triggers an in-app ad request otherwise (for instance, by requesting a rewarded video ad for an in-game currency).

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Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.

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Monetize More

AUGUST 26, 2022

The process of estimating website ad revenue is simple, but it takes reliable tools to get a decent estimate of net ad earnings. . These estimates are based on what these sites should be earning with AdSense, ad networks, and other ad management partners. The key to generating consistent ad revenue flow.

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Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

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SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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Monetize More

JULY 7, 2022

To answer the aforementioned questions, let’s talk about the role of unique content in monetizing a website in 2022 and some tips and tricks for creating unique content. Most advertising networks have a strict requirement of having unique website content to integrate their advertising program into a website. Get started here.

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Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. Google acquired the company in 2009.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Ad revenue.

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Monetize More

NOVEMBER 22, 2022

It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. The following publisher inventory selling is supported via: Ad exchanges through personal accounts. The following publisher inventory selling is supported via: Ad exchanges through personal accounts.

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YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

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Affiliates CPC Viewability Click Through Rate 52

SODP

JUNE 8, 2023

For example, if an advertiser agrees to a CPM rate of $2, they’ll pay $2 for every 1,000 views their ad attracts. Publishers and advertisers can either directly negotiate over a CPM rate or conclude deals via ad networks or ad exchanges that facilitate CPM advertising. and was $10.53 for Instagram.

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Smart-Hub

APRIL 29, 2024

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! It was originally scheduled to end support in the second quarter of 2022, then moved to 2023, and now it’s been pushed again to 2024. But this is rather good news.

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Monetize More

NOVEMBER 24, 2022

However, being too aggressive with your ad placements can increase the chances of accidental clicks and lead to negative user experiences. As a publisher reliant on one of Google’s networks for monetization, whether it’s Ad Exchange or AdSense, you don’t want to risk getting your account banned.

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NewProgrammatic

APRIL 6, 2022

It appears that in an era of increased focus on precise targeting, the market’s preeminent search engine advertising solutions like Google Ads have major limitations. In this article, NewProgrammatic names major search advertising restraints and shows how alternative ads solutions could help marketers handle search advertising in 2022.

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Monetize More

OCTOBER 27, 2022

million in 2022 to $2.69 Start running game ads. First, publishers that run ads on their games must adhere to all video-specific usage policies and ad exchange policies as though they were running regular ol’ video ads. The requested ad must play your game. -No 2022 BETA Release.

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VideoWeek

JUNE 2, 2023

million in Q4 2022. And significantly, the release of cheaper, ad-supported subscription tiers from Netflix and Disney+ clearly hasn’t been enough to prevent customers falling away. Responsible for overseeing content moderation, Irwin took over from Yoel Roth, who resigned in June 2022. million) fell 1.7 million), NOW (2.03

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illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

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Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

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Basis

OCTOBER 27, 2023

Adtech largely ran out of the public’s site—back before the average Joe understood the connection between a morning Google search for lampshades and an afternoon ad for a home goods store.

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VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.

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Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? What is a retail media network? Programmatic advertising is now being used to sell ad space for CTV, digital radio and digital out of home (DOOH). Ad network vs. ad exchange.

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Ad Monsters

JUNE 29, 2022

Salty (@Saltyworldbabes) June 17, 2022. But the ad tech companies they depend on are notorious gatekeepers, making it difficult for advertisers to connect with these quality communities. Gay Ad Network is gay owned and operated and is a Nation Gay and Lesbian Chamber of Commerce certified LGBT Business Enterprise.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Ad Exchanges. Ad Networks.

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Martech

MARCH 15, 2022

SSPs are similar to their demand-side counterparts, but instead, they are designed for publishers to sell ad impressions at the highest CPM (cost-per-thousand impressions). SSPs operate by opening up publishers’ inventories to bidding from advertisers on ad exchanges and ad networks.

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Monetize More

DECEMBER 21, 2022

This post was most recently updated on December 30th, 2022. Publisher monetization via advertising has grown over the years beyond display and text ads to native, video, rich media, in-game, in-app, and mobile advertising. More preferential treatment from ad networks. User-generated content sites may be quite varied.

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Basis

JULY 11, 2023

If successful, the lawsuit would not just bar Google from engaging in anticompetitive practices, but force it to divest of some (or all) of its ad business, such as its ad server, ad exchange, ad networks, or DSP.

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