Digiday

JUNE 14, 2022

Although newer forms of in-game advertising have entered the spotlight in recent years, such as intrinsic in-game ads , hyper-casual mobile game developers have quietly been improving their offerings as well, building an international ecosystem that is more accessible to brands than some other forms of gaming advertising. After all, U.S.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

SODP

JULY 25, 2023

Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Brid.tv

SEPTEMBER 26, 2022

In order to make this task easier, we’ve put together a list of the 15 best display ad networks for publishers. Google ADX is the largest and most popular ad exchange on the internet right now. Its Display Network features over 2 million websites and apps that serve display ads. Google ADX. Airnow Media. ReklamStore.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

SEPTEMBER 22, 2022

“One of the biggest challenges we’re seeing is being able to show attribution, or return on ad spend, for our KPIs of clients that are buying other media. Amazon has their own [demand-side platform] and being able to serve ads in front of users already shopping and then show attribution for that — that is something that publishers can’t do.

Media 68

Media Cookies Conversion Rate Affiliates 68

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Meanwhile, Warner Bros.

Audience 69

Audience Agency Advertising Ad Exchange 69

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

JANUARY 18, 2023

With SSP’s, a bidding environment was created to help publishers extract the most revenue possible for their ad inventories. At the other end of the spectrum, DSP ’s or Demand Side Platforms started to emerge to assist agencies and advertisers with the buying side.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Apart from the ad network, we’ve also got the ad exchange.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Clearcode

OCTOBER 21, 2024

On January 25, 2022 , Google introduced FLoC’s replacement: the Topics API. January 14, 2020 : Google announced to kill off third-party cookies by 2022. January 25, 2022 : Google introduced Topics API. February 16, 2022 : Google announced the Privacy Sandbox on Android. July 14, 2021 : The development of FLoC stopped.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo!

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

DECEMBER 20, 2022

On the sell-side , there are publishers/developers and supply-side platforms. On the buy side , there are brands/advertisers and demand-side platforms. Between the two stand mobile ad networks and exchanges , which act as intermediaries. However, we can still talk about averages.

Advertising 75

Advertising CPM Mobile Ads Banner 75

Monetize More

NOVEMBER 22, 2022

The following publisher inventory selling is supported via: Ad exchanges through personal accounts. Ad networks that sell as programmatic partners. You can whitelist demand-side platforms (DSPs), ad networks, and other ad tech companies that are authorized to sell your ad inventory with ads.txt.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Digiday

APRIL 26, 2023

In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

Impressions 68

Impressions Audience Ad Targeting Agency 68

Smart-Hub

JANUARY 4, 2023

SmartHub is a white label PaaS advertising exchange that provides rapid entry into the ad tech marketplace thanks to the customer-centric approach and pre-built technology. What is White Label ad exchange? What is a White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

illumin

JUNE 7, 2018

It is worth noting that almost any ad format today can be accessed “programmatically,” meaning through a programmatic marketing platform that uses real-time bidding such as our own, as long as the technology provider has made the necessary connections to the inventory source available through the platform.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. billion in Q2 2022 – down from $29 billion the previous year. Adam Mosseri (@mosseri) July 26, 2022. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. The platform also offers video header bidding, which is highly sought-after by larger publishers. With the platform’s various inventory management and yield optimization features, publishers can fine-tune their ad strategy however they see fit.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. It is a privacy-compliant ID solution founded by ad tech executives Mathieu Roche, Pierre-Antoine Durgeat and Scott Menzer. The Trade Desk says it is “the fastest growing demand-side platform in the industry.”

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising 125

Advertising Marketing Ad Exchange Retail 125

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. billion in programming costs. billion in revenues.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Martech

MARCH 15, 2022

Adtech comprises two primary platforms: demand and supply-side. While demand-side platforms (DSPs) are used by digital advertising buyers to manage programmatic ad buying, supply-side platforms (SSPs) are used by publishers to sell digital ads in online auctions.

First-Party Cookies 127

First-Party Cookies Cookies Impressions Ad Exchange 127

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s components are as follows: Ad Agencies. Demand-Side Platforms (DSP).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

APRIL 28, 2023

The Week in Tech MediaMath Renews its Attempt to Find a Buyer Demand-side platform MediaMath has hired investment bank Houlihan Lokey to help it explore strategic options including a sale, something which has been in the works for years, Insider reported this week. percent drop in Q4 2022 and 1.9 percent YOY at $6.69

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

JANUARY 26, 2024

Index Exchange Announces Omnichannel Platform ‘Marketplaces’ Index Exchange, an ad exchange business, has announced a new omnichannel platform called Marketplaces. Nielsen’s financial woes include a $300 million revenue shortfall, and $11 billion in debt stemming from its privatisation in 2022.

Media 52

Media Agency Entertainment Cookies 52

VideoWeek

MAY 5, 2023

[link] — Elon Musk (@elonmusk) May 3, 2023 US Digital Video Ad Spend Will Pass $50 Billion This Year Industry trade group the IAB this week released its data on the growth of digital video ad spend in the US, finding that overall spend grew by 21 percent in 2022, reaching $47.1

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. per month in 2022, while the annual plan became 274.99 The Trade Desk’s share price fell by almost a third this week.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The moves are meant to simplify and strengthen the good parts of the business, while sunsetting the rest,” he added. “It It was too resource intensive to do everything at once.”

Ad Tech 52

Ad Tech Ad Server Media Agency 52