2022 Ad Exchange Display Advertising 
Martech Series
NOVEMBER 1, 2022
Because of the targeting capabilities, we’ve seen three times the industry standard click-through rates (CTRs) on our display advertising. This has enabled us to scale our advertising programs to significant volumes of leads.”. CIENCE GO Digital was just recognized as a Fall 2022 category leader by SourceForge.
Clearcode
APRIL 4, 2022
A lot happened in the AdTech and MarTech world in Q1 2022. Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Attribution Reporting proposal: updates in January 2022 — Chrome Blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Brid.tv
SEPTEMBER 26, 2022
Display advertising is, undeniably, one of the most popular types of online advertising. If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. Here’s how to pick the right display advertising partner for your publishing business. Google ADX 2.
Monetize More
DECEMBER 25, 2022
This post was most recently updated on December 29th, 2022 Gaming is one of the strongest verticals out there when it comes to site monetization. These two metrics alone are very attractive to premium-quality advertisers who are willing to spend a lot of money for ad inventory, which is why gaming sites typically have high CPMs.
Monetize More
JANUARY 18, 2023
Unreserved inventory This is the exact opposite of reserved inventory where a publisher makes a particular location on his website available for ad spots since inventory is only sold directly. The unreserved or remnant inventory gets sold through third-party ad networks and other ad exchanges via Real-time bidding (RTB).
SODP
JULY 25, 2023
Of all the online advertising tools and technologies that have emerged, supply-side platforms (SSPs) arguably remain some of the most important for digital publishers. SSPs, along with demand-side platforms (DSPs) and ad exchanges , have transformed the advertising industry — making it more automated, efficient and data-driven.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
Expert insights. Personalized for you.
94 
Let's personalize your content