Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. At least, that’s what new research from the IAB’s State of Data 2022 (Part II) reveals. All eyes were on Netflix when their ad-supported tier launched on November 3. The best part? Regifting this list is not only allowed—it’s encouraged! Privacy, Please! Hut, hut…hike! The economy.

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Monetize More

FEBRUARY 16, 2023

Consider Ad Exchange as an online marketplace where publishers & advertisers meet to buy and sell ad inventory. A big pool of inventory is gathered by ad exchanges from multiple ad networks, SSPs, and publishers which is then presented to DSPs, media buyers, ad networks & brands to buy the impressions in real-time.

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Martech

APRIL 16, 2024

ad revenue, conducted by PwC. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%. Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Retail media. billion of the $5.1

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AdExchanger

JUNE 7, 2022

Google made an official announcement that, on June 5, 2022, it will add the Optimized Pricing feature to its current ad inventory pricing model, Unified. Today’s column is written by Kean Wang, VP of product and strategy at Intowow.

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Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. to determine the value of an impression and set optimal floors.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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Martech

APRIL 14, 2022

Ads.txt is a protocol that authorizes sellers of digital ad inventory. This provides an added layer of confidence in programmatic markets for the purchasing of digital ads. It also helps reduce ad fraud by verifying sellers. Get the daily newsletter digital marketers rely on. Processing.Please wait. Review period.

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Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

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Monetize More

NOVEMBER 11, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations.

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YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. The European digital advertising market demonstrated remarkable resilience, adding €7.7

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YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. The European digital advertising market demonstrated remarkable resilience, adding €7.7

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PubMatic

NOVEMBER 11, 2022

Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV. Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests.

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Smarty Ads

JULY 27, 2022

Modern publishers search for the best SSP platforms to sell the ad inventory with minimum effort and the highest yield. However, it is not that easy to find out beforehand if top SSPs provide desired functionality and what exactly makes each one the best choice. The right solution in such.

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Monetize More

AUGUST 5, 2022

Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. Advertisers too are feeling the heat from this slowdown; they’ve seen CPMs plummet by as much as 50 percent since March 2022, according to AdExchanger research reported in Digiday.

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Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

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MNTN

NOVEMBER 22, 2024

CarBravo Uses Humor To Boost Engagement 90% of consumers are more likely to remember a company’s advertisement if the content is funny, according to one 2022 report. CarBravo capitalized on this love of humor with its “Hair Usedphoria” ad. Our intuitive interface simplifies setting up and running CTV ad campaigns.

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Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

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Brid.tv

MAY 10, 2023

Table of Contents [ hide ] A Quick Glance at the 2022 Update IAB’s New Video Ad Classification — An Overview What Does This Mean for Publishers Using OpenRTB/Prebid? The Application of the New Video Ad Categories for Brid.TV’s Publishers Pricing out the New Inventory Contact Brid.TV

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Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

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Brid.tv

AUGUST 29, 2022

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.

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InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

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Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). The rising demand for programmatic advertising among advertisers is driving market growth.

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Relevant-Digital

JANUARY 30, 2023

In 2022, programmatic advertising continued to have a significant impact on publishers, offering them a more efficient and automated way to sell ad inventory.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. What are Search Ads? Search ads are part of programmatic ad inventory, displayed specifically on search engine results pages.

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Martech Series

JUNE 9, 2022

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.

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Single Grain

JUNE 30, 2022

Since you can purchase digital ad space quickly through programmatic advertising, it enables you to reach your targeted audience by giving you access to an unlimited supply of ad inventory across millions of websites worldwide. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Experience.

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MNTN

DECEMBER 9, 2022

Whether or not Netflix will catch up to the early adopters is yet to be seen, but they’re stepping into a massive opportunity by entering the ad-supported streaming market. As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023. short-term ad buying.”

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SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Lemonads

JULY 27, 2021

It lets you place your ads under keywords on thematically related websites. Huge push ads inventory Zeropark’s push ads have an available monthly volume of 400 million clicks. Push ads are delivered directly to users’ devices, making them one of the most effective ad types.

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Brid.tv

OCTOBER 27, 2022

For instance, according to NFL , almost 90% of viewers watched the 2022 Super Bowl on TV. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. For the past decade, Netflix has been expanding its global digital reach, going from 35 million subscribers in 2013 to over 220 million in 2022.

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MNTN

MARCH 1, 2024

Discovery Reports Profitability While many people ( ourselves included ) raised eyebrows when the HBO and Discovery+ merger was announced in 2022, Warner Bros. Netflix says its ad-supported plan includes ‘the vast majority’ of TV shows and movies available on the standard no-ads tiers,” Variety reports. Warner Bros.

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Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. Retail media networks (RMNs) are a rapidly growing channel for advertisers.

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MNTN

JULY 15, 2022

Digital Marketing Trends for 2022 – Digital marketing success requires a unique mix of data scientists and creative marketers. Microsoft, on the other hand, is not an overt Netflix competitor. Continue reading the roundup below to see the rest of the stories that caught our eye. Here’s how to help those teams do their best work.

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Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 Advertisers have increased CTV media investments as viewership on streaming platforms becomes the majority of television viewing in the U.S., and as streaming services proliferate around the world.

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Digiday

JANUARY 31, 2023

2022, according to Operative’s STAQ Benchmarking Data. 2022 to Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said. Meanwhile, average RPMs in the three consecutive January’s from 2020 to 2021 and from 2021 to 2022 increased about 24% and 43%, respectively. “Our

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