Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Direct Ad Sales Explained. More Ad Revenue.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

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Ad network Video Ads Header Bidding CPM 40

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Yahoo Ad Tech (Formerly Verizon Media).

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Advertising Header Bidding Ad network Video Ads 52

Monetize More

AUGUST 5, 2022

Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. Advertisers too are feeling the heat from this slowdown; they’ve seen CPMs plummet by as much as 50 percent since March 2022, according to AdExchanger research reported in Digiday.

Ad Inventory 52

Ad Inventory Ad network CPM Banner 52

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Ad Exchange Ad Inventory Ad Space Ad network 64

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. Monetize your video ad inventory with a reliable video ad provider.

Advertising 93

Advertising Banner Video Ads Header Bidding 93

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. Between the two stand mobile ad networks and exchanges , which act as intermediaries. The app sends the request to the publisher’s network or ad exchange. What Is In-App Advertising?

Advertising 75

Advertising CPM Mobile Ads CPC 75

Lemonads

JULY 27, 2021

However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. It lets you place your ads under keywords on thematically related websites.

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Pop-Up Affiliates Ad network Impressions 52

SODP

JULY 25, 2023

Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. The platform opens the site’s ad space up to for bidding from relevant demand partners. The SSP needs the DSP to sell its ad inventory and the DSP needs the SSP to access that inventory.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Monetize More

NOVEMBER 22, 2022

short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers. It is used by publishers to whitelist ad networks, DSPs, and other intermediaries involved in real-time bidding. Ad networks that sell as programmatic partners.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Digiday

OCTOBER 30, 2022

. “As far as user acquisition goes, I would say about 75 percent of our spend goes through ad networks that utilize SKAN attribution.” If companies have ad inventory across both apps and the web, this makes it easier for them to execute cross-channel attribution.

Conversion 85

Conversion Ad Inventory Ad network Marketing 85

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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Ad Exchange Ad Inventory Header Bidding Ad Space 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Ad revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Step 4 : The wrapper script sends ad requests to multiple ad exchanges, SSPs, and other demand sources, asking them to bid on the ad inventory.

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Header Bidding Ad Server Ad Exchange Ad Inventory 52

Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. An ad network is a platform that brings developers and advertisers together.

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Advertising Banner Ad Exchange Mobile Ads 52

Monetize More

DECEMBER 26, 2022

This post was most recently updated on December 29th, 2022 In its early days, ad refreshing was misused. The question becomes this: Is ad refreshing important and beneficial to you as a publisher? What is Ad Refresh? If you are a publisher with an ad inventory, then you understand the basics.

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Viewability CPM Ad Inventory Ad Space 52

SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Unaffected by ad blockers. Maximize Revenue with Mobile Video Ads.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Need a video monetization solution for your ad-powered business? How do I monetize my website with video ads?

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Video Ads Header Bidding Viewability Fill rate 52

illumin

JUNE 7, 2018

Buttons have been shown to improve click-through rates dramatically and are best presented in contrasting colours at the bottom right side of the ad. We Analyzed Display Ad Network Revenue Data to Draw Some Interesting Conclusions. By 2022 it is expected to hit $96 billion.

Display Advertising 40

Display Advertising Click Through Rate Impressions Audience 40

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. In the year 2000, Google launched its AdWords ad platform, which is now known as Google Ads. In 2006, AdMob, a mobile ad network, was founded. Next up we have ad networks.

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Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. Dentsu attributed the fall partly to strong comparables in 2022, as well as weakness from both technology and finance clients this year.

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Ad Tech Audience Agency Media 52

Smart-Hub

JANUARY 4, 2023

Secondly, SmartHub is constantly evolving and adding innovations to its product that allow businesses to generate more revenue without actually doing anything for it. For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. The data in this chart is anonymous to protect our customers’ privacy.

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Banner Pop-Up Video Ads Ad Exchange 40

Brid.tv

SEPTEMBER 5, 2022

Things to Look for in a Professional Video Streaming Platform Engagement Features Content Safety Global Content Delivery Lag-Free Streaming Monetization Options Performance Tracking Branding and Customization Options Cost Top 12 Video Streaming Platforms in 2022 (Free & Paid) 1. Top 12 Video Streaming Platforms in 2022 (Free & Paid).

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Audience Header Bidding Video Ads Pop-Up 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. billion in 2022 ( Statista ).

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Advertising Marketing Ad Exchange Retail 118

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Ad Exchanges. Ad Networks. A Few Good DSPs.

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Ad Server Demand Side Platform Retargeting Ad Tech 52

Brid.tv

DECEMBER 28, 2022

In 2022, apps made around $215 billion from advertisements, as opposed to in-app purchases, which generated around $200 billion. On the other hand, paid apps seem to be the least profitable option, with only a little over $5 billion generated in 2022. With this model, publishers partner up with mobile ad networks to serve ads to users.

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Non-Profit Affiliates Mobile Ads Video Ads 52

Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 On the other hand, rewarded video ads can earn around $12–$13.

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Advertising Banner Conversion Rate Video Ads 52

Brid.tv

SEPTEMBER 23, 2022

TechJury estimates that, by the end of 2022, 55.1% This also means that linear advertising is becoming less profitable , as fewer people will see these ads. According to Insider Intelligence , linear TV advertising made up 71% of all video ad spending in the US in 2020, and 62% in 2021.

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Advertising Video Ads Non-Profit Audience 52