PubMatic

NOVEMBER 11, 2022

Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV. Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests.

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Ad Inventory Audience Advertising Media 92

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. to determine the value of an impression and set optimal floors.

MarTech 108

MarTech Fill rate Ad Inventory Impressions 108

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 98

Retail Media Ad Inventory Ad Space 98

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. More Ad Revenue. Spam-free ads.

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Header Bidding Ad Inventory Ad network Rich Media 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. Yahoo Ad Tech (Formerly Verizon Media). Google ADX.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech Series

JUNE 9, 2022

Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the fourth edition of its Global FAST Quarterly report, revealing that FAST ad engagement has seen significant growth in 2022, with native ad formats like Dynamic Brand Insertion (DBI) promising new avenues for monetization.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Pre-Roll Video Bumper Ads.

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Ad network Video Ads Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Display ad networks make display advertising possible. What to Look for in a Display Ad Network?

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Ad network CPC CPM CPA 52

NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads?

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Search Advertising CPC Header Bidding Audience 52

Digiday

FEBRUARY 20, 2023

When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space. “I I could see that their coverage was diluted with a bunch of other stuff,” he said.

Media 69

Media Audience Ad Inventory Marketing 69

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. and as streaming services proliferate around the world.

Media 77

Media Ad Inventory MarTech Communications 77

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. What Is Programmatic Advertising?

Agency 52

Agency Advertising Retargeting Conversion 52

MNTN

MARCH 1, 2024

Discovery Reports Profitability While many people ( ourselves included ) raised eyebrows when the HBO and Discovery+ merger was announced in 2022, Warner Bros. Netflix says its ad-supported plan includes ‘the vast majority’ of TV shows and movies available on the standard no-ads tiers,” Variety reports. Warner Bros.

Entertainment 105

Entertainment Ad Inventory Advertising Audience 105

Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces. The company made its debut on the Inc.

Cookies 60

Cookies Ad Inventory Audience MarTech 60

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Ad Exchange Ad Inventory Ad Space Ad network 64

Brid.tv

OCTOBER 27, 2022

In fact, according to Insider Intelligence , baby boomers are the most faithful cable TV audience of all age groups. For instance, according to NFL , almost 90% of viewers watched the 2022 Super Bowl on TV. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. Cable TV Statistics Speak Volumes.

Real Estate 105

Real Estate Video Ads Ad Inventory Audience 105

Basis

SEPTEMBER 13, 2022

2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Video is experiencing huge growth (thanks to CTV!).

Advertising 98

Advertising Cookies Rich Media Video Ads 98

MNTN

DECEMBER 9, 2022

Whether or not Netflix will catch up to the early adopters is yet to be seen, but they’re stepping into a massive opportunity by entering the ad-supported streaming market. As we wrap up 2022, advertising executives and the C-suite have a lot to look back on—and a lot to look forward to more Connected TV in 2023. short-term ad buying.”

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Brid.tv

AUGUST 23, 2022

Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. OTT has become the most popular way of distributing content to your audience in recent years, and it is here to stay. For example, your audience can pay a weekly, monthly, or yearly subscription to your platform.

Video Ads 98

Video Ads Audience Ad Inventory Education 98

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 Because of this longer, more involved customer journey, the retailer decided decided to let suppliers have the lion’s share of the RMN ad inventory. Retail media networks (RMNs) are a rapidly growing channel for advertisers. Onsight and in-store are very connected,” said Babcock.

Retail 110

Retail Retargeting Ad Inventory Media 110

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 108

Advertising Video Ads CPM Viewability 108

Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

Pop-Up 69

Pop-Up Banner Ad Inventory Entertainment 69

Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

Advertising 73

Advertising Impressions Ad Inventory Audience 73

Digiday

MAY 26, 2022

We’ve been looking for a way to expand our audience and this was the perfect way to do that,” said Katie Boyce, Bloomberg’s executive editor for digital. Bloomberg’s podcast audience has grown 11% year-over-year, a spokesperson said without providing exact figures. The first five shows.

Media 69

Media Audience Ad Inventory Marketing 69

MNTN

JULY 15, 2022

Digital Marketing Trends for 2022 – Digital marketing success requires a unique mix of data scientists and creative marketers. Streaming Channels Look to Intercept NFL’s Sunday Ticket – The landscape of sports media rights is changing and leagues continue to follow their audiences where they prefer to watch.

Marketing 90

Marketing Ad Inventory Cookies Ad Tech 90

VideoWeek

JUNE 24, 2022

Any partnership is likely to be exclusive according to the Wall Street Journal, and could see the winner take a slice of the revenues generated by Netflix ads – though of course it remains to be seen just how high uptake for Netflix with ads will be. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech.

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Ad Tech Agency Media Audience 98

Digiday

JANUARY 3, 2023

Will the streaming audience shift settle down? The trends affecting the TV, streaming and digital video industry toward the end of 2022 weren’t exactly cheery, nor did they likely take off for the holidays and resolve to enter 2023 anew. Cost-cutting was among the biggest industry trends in 2022, especially in the second half.

Audience 79

Audience Advertising Ad Inventory Entertainment 79

VideoWeek

SEPTEMBER 27, 2024

Average monthly visits were down by 31 percent year-on-year compared with 2022, While direct sold ad revenues were largely shielded from the impact of decreased traffic, programmatic ad revenues fell significantly. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

Retail 98

Retail Marketing Audience Media 98

Digiday

FEBRUARY 21, 2023

And I don’t need to reserve all my CTV [ad inventory] upfront. In addition to some ad buyers feeling like they have enough access to streaming inventory outside of the upfront market, there’s the rising popularity of programmatic as a means of buying and selling streaming ads.

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Demand Side Platform Ad Inventory Agency Ad Tech 69

Digiday

JANUARY 4, 2023

Many publishers prepared their 2023 budgets and playbooks with a conservative mindset after 2022 ended up being more focused on survival than growth. Creating more products and offerings will not only boost member programs but will create more ad inventory to sell that doesn’t require splitting profits with platforms through revenue shares.

Media 76

Media Conversion Ad Inventory GDPR 76

PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Cross-Screen Video Ad Programs Bear Fruit.

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Video Ads Ad Inventory Mobile Ads ROI 52