Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Pre-Roll Video Bumper Ads.

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PubMatic

NOVEMBER 11, 2022

Here are six high-level tips for how publishers can maximize their appeal to brands and stand out in the digital advertising space as 2022 draws to a close: The 411 on CTV. Eliminate guesswork for media buyers by including as much information about your inventory as possible—including genre, language and rating—in bid requests.

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Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. to determine the value of an impression and set optimal floors.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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Brid.tv

SEPTEMBER 26, 2022

hide ] What Is a Display Ad Network? What to Look for in a Display Ad Network? Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Display ad networks make display advertising possible. What to Look for in a Display Ad Network?

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Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. At least, that’s what new research from the IAB’s State of Data 2022 (Part II) reveals. In an effort to expand their streaming audiences, Apple, Amazon, and Google are competing for the rights to NFL Sunday Ticket (with Apple the current frontrunner). The best part? Privacy, Please!

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InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

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Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

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NewProgrammatic

MARCH 15, 2022

This is because search advertising is one of the most effective ways for digital marketers and brands to reach their audiences in a precise and efficient way. And at the same time, how search ads work allows users to quickly and effectively find what they are looking for. What are Search Ads?

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Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. What Is Programmatic Advertising?

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Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

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SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

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Martech Series

DECEMBER 16, 2022

Audigent , the leading data identity, curation, and activation platform, today announced an integration with Experian, the world’s leading global information services company, making Experian identity and audiences available directly within Audigent’s SmartPMP private marketplaces. The company made its debut on the Inc.

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SODP

JULY 25, 2023

Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell ad inventory to demand partners at the best possible price. What Is a Supply-Side Platform (SSP)?

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Digiday

FEBRUARY 20, 2023

When Tom Matthiesen’s employer, Inven Global, laid off most of its staff in July 2022, the longtime esports writer wasn’t sure that his style of in-depth esports journalism would have a place at any of the remaining endemic publications in the space. “I I could see that their coverage was diluted with a bunch of other stuff,” he said.

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Martech Series

SEPTEMBER 8, 2022

Media investment company GroupM reported that global CTV ad spend is expected to increase 36% from $21.1 billion in 2022 to $32.8 Since launching LG Ads Solutions last year, our team has doubled in size, reflecting the rapid growth in CTV advertising globally. and as streaming services proliferate around the world.

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MNTN

MARCH 1, 2024

Discovery Reports Profitability While many people ( ourselves included ) raised eyebrows when the HBO and Discovery+ merger was announced in 2022, Warner Bros. Netflix says its ad-supported plan includes ‘the vast majority’ of TV shows and movies available on the standard no-ads tiers,” Variety reports. Warner Bros.

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Automatad Inc.

APRIL 7, 2024

Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them. As a publisher, optimizing ads to improve attention leads to massive benefits.

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VideoWeek

SEPTEMBER 27, 2024

Average monthly visits were down by 31 percent year-on-year compared with 2022, While direct sold ad revenues were largely shielded from the impact of decreased traffic, programmatic ad revenues fell significantly. IAS will identify content as misinformation for advertisers running campaigns across YouTube ad inventory.

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. You can purchase ad slots on channels whose viewership aligns with your ideal audience.

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. You can purchase ad slots on channels whose viewership aligns with your ideal audience.

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Media CPM Impressions Audience 52

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Automated Buying.

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Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

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Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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PubMatic

APRIL 8, 2022

That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Here are four trends that emerged in the course of our research: Programmatic Video Ads are on the Rise. Cross-Screen Video Ad Programs Bear Fruit.

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InMobi

MAY 5, 2022

The five biggest changes and announcements impacting mobile advertising from the past five years: February 2022: Google announces plans to roll out Privacy Sandbox to Android. An ad-supported business model enables publishers and developers to offer their content/apps for free while still being able to see revenue. April 2021: iOS 14.5

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Digiday

FEBRUARY 13, 2023

That’s what Overwolf learned when it integrated ads into its popular game modification launcher, propelling the company to over $50 million in ad sales last year and more than doubling its ad revenues between 2021 and 2022, according to exclusive figures shared with Digiday.

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Martech Series

OCTOBER 31, 2022

Taboola Header Bidding originally deployed in April 2022. Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. Marketing Technology News: Tomi.ai

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Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

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MNTN

MAY 24, 2023

Audiences are spending more time streaming content than ever before, with streaming outperforming cable for the first time in July 2022. But today, you can connect with the people you actually want to reach, quickly and precisely targeting your intended audience just like you would with other performance marketing channels.

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Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

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MNTN

DECEMBER 12, 2022

From recapping CTV’s big 2022 to outlining hidden challenges in 2023, Edmundson gave the must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, and stay one step ahead in a crowded—and competitive—landscape. Finding a Fragmented Audience. CTV’s Best Year Ever (So Far…).

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Digiday

MAY 26, 2022

We’ve been looking for a way to expand our audience and this was the perfect way to do that,” said Katie Boyce, Bloomberg’s executive editor for digital. Bloomberg’s podcast audience has grown 11% year-over-year, a spokesperson said without providing exact figures. The first five shows.

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Brid.tv

AUGUST 23, 2022

Expanding your audience through OTT apps is the first step to scaling your business and eventually generating more revenue. OTT has become the most popular way of distributing content to your audience in recent years, and it is here to stay. For example, your audience can pay a weekly, monthly, or yearly subscription to your platform.

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Basis

SEPTEMBER 13, 2022

2022 marks the first year that video will account for more than half of all programmatic ad spending. By 2024, programmatic CTV video ad spend is projected to sustain its solid double-digit growth and likely play an even bigger role in the broader TV advertising market. Video is experiencing huge growth (thanks to CTV!).

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Brid.tv

OCTOBER 27, 2022

In fact, according to Insider Intelligence , baby boomers are the most faithful cable TV audience of all age groups. For instance, according to NFL , almost 90% of viewers watched the 2022 Super Bowl on TV. households that subscribe to cable TV went from around 47% in 2019 to 42% in 2022. Cable TV Statistics Speak Volumes.

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