This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
” This metric peaked in 2Q 2022, earlier than the average daily hours. ” Fillrates. Adfillrates dropped in the first half of 2024 from the previous year. Fillrates were highest in 2022 when there was less inventory. CTV adfillrates.
Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize adinventory monetization. This saves publishers from selling their adinventory at lower prices and ensures better fillrates.
Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their adinventory. What to Look for in a Display Ad Network? Vibrant Media.
Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process
Monetize your video adinventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. The global programmatic ad spend amounted to just under $188 billion in 2017. Start Monetizing.
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.
As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.
When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their adinventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.
Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. Supply-side platforms (SSPs) leverage publishers’ first-party data to market and sell adinventory to demand partners at the best possible price. What Is a Supply-Side Platform (SSP)?
You can easily attract them with an adinventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield.
You can easily attract them with an adinventory with a high viewability rate. Because advertisers want ad space with a high viewability rate ! Therefore, a high fillrate is ensured by ads from potential demand partners. Higher fillrates increase your ad revenue and yield.
According to statistics from 2022, an estimated 92.8% With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Need a video monetization solution for your ad-powered business? of online users watch video content weekly.
App developers and publishers sell their adinventory to buyers, i.e., brands and advertisers to generate revenue. In other words, some users might stay away from your app if it is exclusively ad-supported and doesn’t offer an ad-free version. There are many factors that go into determining the price of an in-app ad.
PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video adinventory from publishers to sell it to advertisers. What to Look for in a Video Ad Network?
Secondly, SmartHub is constantly evolving and adding innovations to its product that allow businesses to generate more revenue without actually doing anything for it. For example, in the spring of 2022, we released a new version of our platform, SmartHub 2.0. Among them: FillRate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content