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CTV viewership rebounds to near pandemic-era levels

Martech

” This metric peaked in 2Q 2022, earlier than the average daily hours. ” Fill rates. Ad fill rates dropped in the first half of 2024 from the previous year. Fill rates were highest in 2022 when there was less inventory. CTV ad fill rates.

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AI-powered martech news and releases: May 30

Martech

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Mile’s AI-Powered Dynamic Flooring helps publishers optimize ad inventory monetization. This saves publishers from selling their ad inventory at lower prices and ensures better fill rates.

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15 Best Display Ad Networks for Publishers in 2022

Brid.tv

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

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What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Monetize your video ad inventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. The global programmatic ad spend amounted to just under $188 billion in 2017. Start Monetizing.

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How Publishers Can Make More Money With AdTech

Clearcode

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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A Peak Into The Future: 2022 Retail Media Predictions

InMobi

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

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