Basis

JANUARY 2, 2024

Couple this with data privacy regulations such as CPRA, CCPA, and GDPR, Apple’s App Tracking Transparency on iPhone, and increased privacy demands from consumers , and it’s clear that adapting to signal loss and embracing privacy-friendly alternatives will be key for programmatic advertisers in 2024.

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Brid.tv

JUNE 26, 2023

PropellerAds Gain Access to Premium Demand With TargetVideo FAQ What Is a Video Ad Network? A video ad network is a platform that acts as an intermediary between publishers and advertisers and looks to curate video ad inventory from publishers to sell it to advertisers.

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VideoWeek

APRIL 28, 2023

YouTube Revenues Down for Third Quarter in a Row YouTube’s ad revenues fell for a third consecutive quarter in Q1, down 2.6 percent drop in Q4 2022 and 1.9 Nevertheless the earnings slightly beat Wall Street forecasts, and CFO Ruth Porat said the ad business was showing “signs of stabilisation”. percent in 2022, totalling €4.16

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VideoWeek

AUGUST 30, 2024

In 2022, the company launched OpenPath, a product enabling publishers to directly integrate with the DSP. Discovery already offers first-party data for targeting and measurement across a section of its ad inventory. The report suggests the first device running the OS could launch as early as next year. Warner Bros.

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Digiday

JUNE 8, 2022

In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. ID5 launched in 2017 as shared identity infrastructure for ad tech platforms and premium publishers. However, they still require consent under the EU’s GDPR. According to the company , Prebid.js

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Automatad Inc.

MARCH 8, 2022

The Trade Desk partnered with LiveRamp to launch a GDPR-compliant European version of Unified ID 2.0, As third-party cookies become obsolete, anonymized IDs (tokenization) and monetization of first-party data are expected to trend in 2022. It further alleged that ads that didn’t use AMP had a one-second delayed load time.

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VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. million estimate back in October 2022. The investment firm, which holds a stake in X, said its shares were now worth $4.2

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Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The goal of the GDPR is to give EU citizens and residences more control over their personal data and to strengthen user privacy. The EU’s GDPR is often seen as the catalyst for the introduction of other.

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VideoWeek

OCTOBER 27, 2023

While the TV advertising market as a whole has been weak for the first half of the year, TF1 says it expects the market for the second half of the year overall to be comparable to the second half of 2022. The consultancy said that only two of its advertising clients spent on X in September, down from 31 brands in September 2022.

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. The 2024 data shows that 39 percent of the average population trust the ads they see or hear, up from 36 percent in 2023 and a particularly low 30 percent in 2022.

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VideoWeek

DECEMBER 20, 2024

Instagram Forecast to Generate Half Meta’s Ad Revenues Next Year Instagram will account for half Meta’s US ad revenues in 2025, according to estimates from Emarketer. The app contributed 27 percent of Meta’s total sales in 2021, rising to 30 percent in 2022. billion globally.

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