Remove 2022 Remove Ad Inventory Remove Header Bidding
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What is Header Bidding and How it Works?

Automatad Inc.

Share Tweet Share Necessity is the mother of invention, and ‘Header Bidding’ is one good example. So, when publishers and advertisers were losing revenue, were fed up with big players’ monopolies , and needed more efficiency, transparency, and flexibility in programmatic advertising- header bidding was born.

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Top Publishers Including McClatchy, Ströer and Others Adopt Taboola’s New Header Bidding Solution

Martech Series

Taboola Header Bidding originally deployed in April 2022. Taboola Header Bidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola Header Bidding by driving significantly more monetization with their existing display ad units.

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How Publishers Can Make More Money With AdTech

Clearcode

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

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Direct Deals 101: The Ultimate Guide to Private Marketplaces [2022]

Monetize More

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

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2023 Programmatic Advertising For Dummies: Key Terms, Examples & Trends Explained

Monetize More

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. Programmatic advertising definition: what is it?

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10 Best CTV Advertising Platforms for Publishers in 2022

Brid.tv

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.