YieldBird

JULY 25, 2023

Despite economic challenges and geopolitical uncertainties, the report reveals the industry’s impressive resilience and growth, providing a glimpse into the evolving trends and key drivers that shaped the digital advertising landscape in 2022. The European digital advertising market demonstrated remarkable resilience, adding €7.7

Advertising 52

Advertising Display Advertising Impressions Ad Inventory 52

Monetize More

NOVEMBER 11, 2022

Google has just announced the winner of its 2022 Innovation Awards in the Google Certified Publisher Partner Summit. MonetizeMore has done it again by hitting another significant milestone in ad tech innovation by winning the 2022 Google Innovation Award for Ad Setup Policy Violations.

Ad Inventory 52

Ad Inventory Ad Tech Impressions Advertising 52

Martech Series

JUNE 9, 2022

Amagi Global FAST Quarterly report reveals ad engagement has grown significantly year-over-year, with ad impressions up by 109%, ad opportunities up by 110% and 97.78% of FAST viewers watching an entire ad. & Canada, EMEA, APAC and Latin America for 2022. ” FAST ad opportunities are on the rise.

Advertising 82

Advertising Impressions Ad Inventory Audience 82

Monetize More

MAY 10, 2022

In an effort to squeeze every penny out of their ad inventory, many publishers are turning to direct ad sales. Private marketplaces (PMPs) have become a popular way for publishers to sell remnant and premium inventory directly to advertisers and agencies. Spam-free ads. What to do with the remnant ad inventory?

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads. Instant setup process

Ad network 52

Ad network Banner Fill rate CPM 52

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. This article is a must-read to ensure that your brand takes full advantage of it.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Brid.tv

AUGUST 29, 2022

When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Now that you know what to look for, it’s time to take a look at some of the best ad networks and choose the right one for your OTT streaming service.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). A (short) list of why ad fraud happens: Bots simulate real user traffic on websites or apps to generate ad impressions. the New York Times) to sell fake ad inventory.

Marketing 101

Marketing Affiliates CPA ROI 101

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2022, according to Operative’s STAQ Benchmarking Data. 2022 to Jan. 2023 is down about 21%, making January 2023 “the worst January [when it comes to] ad [RPMs] since 2020,” he said.

CPM 69

CPM Impressions Media Ad Inventory 69

Digiday

MARCH 9, 2023

It’s not having to make sweeping cuts to keep costs down, nor is it struggling any more than it normally would for ad dollars. Its ads business is in a good spot. Chalk it up to a strong 2022 that saw ad revenue grow by 66% on the previous year. In fact, it’s pretty much business as usual for the alliance.

Advertising 72

Advertising Impressions Ad Inventory Audience 72

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable ads are also more memorable and likely to drive action.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Lemonads

JULY 27, 2021

Full page popup traffic Zeropark offers 53 billion monthly impressions for pop traffic. Pops which work with the CPV (cost-per-view) model are ads appearing in a new tab in a desktop browser and a new window in the case of mobile traffic. The cost of an impression starts at $0.0001.

Pop-Up 52

Pop-Up Affiliates Ad network Impressions 52

Brid.tv

SEPTEMBER 26, 2022

Display ad networks make display advertising possible. In other words, they are collections of websites and applications that serve display ads. Using these networks, publishers connect with advertisers to sell them their ad inventory. What to Look for in a Display Ad Network? Vibrant Media.

Ad network 52

Ad network CPC CPM CPA 52

NewProgrammatic

MARCH 15, 2022

But if you think that you know exactly what search ads are, and that everything has been already said about search advertising in 2022, then you might wanna take a second to read through this article. What are Search Ads? Search ads are part of programmatic ad inventory, displayed specifically on search engine results pages.

Search Advertising 52

Search Advertising CPC Header Bidding Audience 52

Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

I’m quite sure you’re all set to start making money from your website, but you need to get the ‘ad earnings’ digits straight first. You may know how to monetize a website & the golden tactics behind selling ad inventory. Before that, wouldn’t you want to calculate how much money you can make from the ads served on your site?

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Digiday

MARCH 7, 2023

YouTube wants the Media Rating Council’s viewable impression standard to be the basis for measuring impressions. As the agency executive quoted above indicated, the ultimate aim underpinning YouTube’s principles appears to have the support of ad buyers. pay-TV services collectively lost in 2022.

Viewability 69

Viewability Impressions Agency Media 69

Digiday

JANUARY 31, 2023

For instance, in the third quarter, the cost to buy 1,000 impressions of ad inventory on Snapchat was 30% compared to Meta for the average advertiser, per agency Tinuiti. But Snapchat’s ads aren’t cheap either — at least not when compared to other platforms.

Advertising 69

Advertising Impressions Agency Banner 69

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. The phase one release is scheduled for October 2022, with NBCUniversal, Paramount, Fox and Warner Bros. NYT’s Impressive Growth Continues. Discovery has announced.

Ad Tech 98

Ad Tech Agency Media Audience 98

SODP

MAY 30, 2023

This article will take a deep dive into the world of ad exchanges and explore how they work, their advantages and the role they fill in the digital advertising landscape. What Is an Ad Exchange? An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

NOVEMBER 22, 2022

This way we can support all internet publishers, not only those working with MonetizeMore, and work together towards a transparent, non-ad fraud-stricken online advertising industry. short for Authorized Digital Sellers is a file that is referenced by programmatic buyers to know which inventory sources are legit ad inventory sellers.

Ad Inventory 52

Ad Inventory Ad network Ad Exchange Demand Side Platform 52

Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds. Header bidding increases digital publishers’ ad revenue by opening their ad inventory to several demand sources before placing an ad call to Google Ad Manager.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 69

Media Ad Inventory Video Ads Advertising 69

Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

Ad Exchange 52

Ad Exchange Ad Inventory Header Bidding Ad Space 52

Basis

NOVEMBER 2, 2022

As more and more people turn to CTVs to consume video content, it’s no surprise that digital ad spend follows. With this channel’s explosive growth has come a similar influx of terms (and acronyms, because we in the ad industry love our acronyms— IYKYK ) to describe the CTV viewing and advertising experiences.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

Martech

MAY 18, 2022

Facebook and its subsidiaries, including Instagram, count a video as viewed for both in-stream and Stories video ads after three seconds of watching. However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. Take the 2022 MarTech Replacement Survey today! Let us know!

Advertising 108

Advertising Video Ads CPM Viewability 108

Digiday

SEPTEMBER 6, 2022

The marketplace Putley is referring to is ad exchanges that serve as an auction place for media trading without intermediaries. Publishers and advertisers directly trade ad inventory, whether display, mobile or video.

Ad Exchange 69

Ad Exchange Agency Demand Side Platform Ad Inventory 69

Monetize More

APRIL 5, 2023

Invalid traffic -Invalid traffic is a catch-all term for the many different types of ad fraud that can happen. Invalid traffic primarily relates to sophisticated bots that view and click on your ad inventory. Let’s say as an example on 15 Feb 2022 you received a spike in traffic of 50,000 visitors.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. They provide data on whether the audience has interacted with the ad or had its impact on them.

Ad Inventory 40

Ad Inventory Viewability CPM Video Ads 40

Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. By allowing advertisers to target specific audiences in real time and deliver personalized ads. Dynamic Ad Delivery.

Advertising 52

Advertising Ad Exchange Ad Inventory Audience 52