Martech Series

SEPTEMBER 9, 2022

Kliken partners with top e-commerce companies to give small business owners the ability to reach beyond walled-garden ad networks, significantly expanding potential visibility by utilizing the the Open Web. In less than 10 minutes, customers can build their campaigns from the ground up and see their ads go live within 24 hours.

Ad network 85

Ad network Marketing Fashion eCommerce 85

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

SEPTEMBER 26, 2022

If you’re looking to place them on your website or app, you will need a reliable display ad network to do so. But before you go for the first network you run into, it is important to do the research and ensure you know exactly what to search for. hide ] What Is a Display Ad Network? What Is a Display Ad Network?

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Martech Series

JANUARY 27, 2023

Compared to the same months in 2021, October, November and December 2022 saw an increase in orders by at least 10% each month. Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023.

eCommerce 89

eCommerce Retail Electronics Communications 89

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Martech Series

DECEMBER 5, 2022

Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022. Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award.

MarTech 93

MarTech Ad network Ad Tech Marketing 93

Exchange Wire

AUGUST 21, 2023

Accounting for 14% year-on-year growth in 2022 to a total of $336bn (~£263bn), mobile ad networks have gone from strength to strength. A critical, and growing, part of the ad tech ecosystem, we explore the role of mobile advertising and [.]

Ad network 52

Ad network Mobile Ads Ad Tech Advertising 52

Digiday

JUNE 15, 2022

As retailers increasingly invest in ways to let advertisers reach consumers on their online properties, Sam’s Club is the latest to give its ad network a major overhaul. Other data partners beyond the initial three could also be added in over time. Around 88% of the ads were native ads while another 11.5%

Retail 69

Retail Ad network Media Retargeting 69

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Facebook is one of the top video ad networks, with publishers allowed to use the original content in their in-stream video advertisements system. Bing (Microsoft) Ads. Regulated spending.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech

JULY 26, 2024

For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Cookies 124

Cookies Non-Profit Audience GDPR 124

AdPushup

NOVEMBER 7, 2022

Optimizing Q4 ad revenue means making the most out of the increased website traffic during the holiday season. Here’s how to do it in 2022. If you’re reading this, you’re probably still trying to figure out why your ad earnings have dropped.

Ad network 52

Ad network 52

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

DECEMBER 18, 2022

As 2022 comes to a close, a look back through the year reveals a most confusing time for the media agency world, holding differing fortunes as they try to get back to normalcy, whatever that is. It’s still too soon to call 2022 the year of the metaverse. And why wouldn’t they? Figuring out the meh-taverse.

Media 69

Media Agency Retail Electronics 69

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

AdPushup

AUGUST 9, 2022

But first, you must choose an ad server; in the beginning, the majority of tiny publishers got by with either integrating AdSense or signing up for an ad network. But in order to really advance your ad income [.].

Ad Server 52

Ad Server Ad network Ad Ops Ad Tech 52

Brid.tv

AUGUST 29, 2022

In return, publishers get to tap into OTT monetization and generate video ad revenue. When a publisher decides to monetize their video content through advertising, they can join a video ad network. Using this network, they can offer their ad inventory for sale. Yahoo Ad Tech (Formerly Verizon Media).

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! These retail media networks are growing in popularity with both advertisers in need of more data and businesses looking for more income. Let us know!

Retail 98

Retail Media Ad Inventory Ad Space 98

Monetize More

AUGUST 5, 2022

Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. Advertisers too are feeling the heat from this slowdown; they’ve seen CPMs plummet by as much as 50 percent since March 2022, according to AdExchanger research reported in Digiday.

Ad Inventory 52

Ad Inventory Ad network CPM Banner 52

Single Grain

MARCH 9, 2022

A paid media agency , aka PPC agency, is a marketing company responsible for executing online advertising and media buying strategies in different ad networks (also known as “platforms” or “channels”) for their clients. Best Digital Marketing Agency: Top 8 Choices for 2022. * What Is a Paid Media Agency?

Agency 52

Agency Media Ad network Retargeting 52

Ad Monsters

DECEMBER 22, 2022

With Wrapper, we connect the dots between developing news stories and well-established ad tech practices. . Here’s a look back at the top Wrappers of 2022. . Are We in the Midst of an Ad Recession? . If any question made the ad tech world stop and think, this one is a great contender. . Ad Spend to Skyrocket in 2022 .

Ad Tech 52

Ad Tech Retail Audience Media 52

Martech Series

AUGUST 26, 2022

The Half Year 2022 OAREX Payments Study reveals that digital ad publishers are beginning to extend the length of the payment gap. Payments received that were more than 15 days late increased to 12% in the first half of 2022, which is a 3% increase from the second half of 2021 (which was at 9%). ?

Demand Side Platform 93

Demand Side Platform Ad network Media MarTech 93

Monetize More

APRIL 5, 2023

It’s a great ad network, but it doesn’t mean you should close down your business because you can’t use it anymore. Since MonetizeMore works directly with publishers to optimize and increase their ad revenues, we understand how crucial it is for publishers to protect the ad network accounts.

Ad network 98

Ad network Machine Learning Native Advertising Affiliates 98

Monetize More

MAY 10, 2022

We’ll also give you some advice on deciding whether or not selling ads directly is right for your business. Direct Ad Sales Explained. Direct ad sales create a direct relationship between publishers and advertisers, eliminating the mediator like programmatic ad agencies, ad networks, SSPs, or DSPs.

Header Bidding 52

Header Bidding Ad Inventory Ad network Rich Media 52

Digiday

MARCH 29, 2023

In a blog post promoting its latest efforts, Alejandro Borgia, Google’s director of ads privacy and safety, noted how the company removed 2 billion more ads last year, compared to previous years. “In 2022, we added or updated 29 policies for advertisers and publishers,” he wrote.

Ad network 78

Ad network Ad Tech Advertising Media 78

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Single Grain

MAY 26, 2022

Fortunately, your agency will be skilled in creating custom ads built to attract, convert and engage your target audience, and you won’t need to hire specialist content creators or graphic designers to support them. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 59

Agency SEO Geo targeting ROI 59

Martech

MARCH 31, 2022

Read next: Best Buy announces in-house ad network. According to the company, there will also be a new premium ad experience on Walmart.com up by the end of 2022. Walmart boasts penetration in 90% of American households through in-store and online retail.

Retail 101

Retail Ad network Social Advertising Advertising 101

Single Grain

APRIL 14, 2022

The Benefits of Hiring a Google Ads Agency. Top 5 Google Ads Agencies in 2022. Ready to Hire the Best Google Ads Agency? Note: Google AdWords rebranded to Google Ads in 2018, but many people still use the old name, so we'll use them interchangeably here. 22 Alternative Ad Networks for Best PPC Conversions in 2022.

Agency 52

Agency SEO ROI A/B Testing 52

Lemonads

JULY 27, 2021

However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. Is Zeropark a newbie-friendly ad network? What does Zeropark have to offer?

Pop-Up 52

Pop-Up Affiliates Ad network Impressions 52

Lemonads

NOVEMBER 3, 2020

This is because, as you might know, push Advertising delivers ads to users’ desktop or mobile devices by offering a non-intrusive, user-friendly, and highly engaging way - resembling usual push notifications - for advertisers to reconnect and expand their audiences. RUNative Ads Programmatic native & Push ad network!

Native Advertising 52

Native Advertising Advertising Banner Affiliates 52

Martech Series

SEPTEMBER 29, 2022

The ad network, which connects nano- and micro-influencers with retailers and DTC brands, is opening to new influencers. SourceKnowledge, the open web ad network that empowers incremental reach for retailers and increased yield for publishers, announced its Influencer Network will begin accepting new influencers.

Retail 75

Retail CPC eCommerce Ad network 75

Monetize More

JANUARY 18, 2023

Next, a new group within the advertising ecosystem emerged and called themselves Ad Networks. What this group did was categorize a publisher’s unsold ad inventory making it easy for media planners to consume, access and include it within their media campaigns. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

YieldBird

MAY 31, 2023

According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 And the numbers are getting bigger; when comparing the average fraud rate in H1 2022 vs. H2 2022, we see a 40% increase in iOS and a 46% rise in Android. billion in ad spend.

Affiliates 96

Affiliates CPC Viewability Click Through Rate 96

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Other components are Ad Networks and Ad Exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Single Grain

MAY 10, 2022

A Google Ads management agency is responsible for handling the strategy, execution and tracking of an advertising campaign within Google’s ad network. Such firms implement proven ad management strategies such as: Conducting keyword research and planning. Reviewing past ad campaigns.

Agency 52

Agency A/B Testing Retargeting CPA 52