Smart-Hub

DECEMBER 10, 2021

Video ads trends in 2022. Video ads are not waning; rather, they are becoming more of a trend in recent years. Here is a summary of what we can expect with video advertising trends in 2022 and the coming years. How are Video ads served based on VAST? The industry is predicted to grow at 11 percent annually.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. The company’s headcount grew by 20% in 2021 and is on track to increase by 40% in 2022.

Ad Server 87

Ad Server MarTech Media Marketing 87

Digiday

JUNE 12, 2023

Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.

Demand Side Platform 69

Demand Side Platform Ad Server Marketing Media 69

Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Monetize More

JUNE 27, 2022

We’re pleased to announce that MonetizeMore has been ranked as a high performer in three categories of the G2 Summer 2022 Reports. The MonetizeMore team is delighted to see our ad technology featured in G2’s Publisher Ad Server Software Category & the publisher reviews that made our company reach this milestone.

Ad network 52

Ad network Header Bidding Ad Server Ad Exchange 52

Digiday

JULY 17, 2022

link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022. Additionally, as GDPR enforcement was introduced in 2018, Google implemented data rollbacks in its buy-side ad server, a measure that blunted rival ad tech vendors’ ability to pitch attribution tools to marketers. Wayne Blodwell, CEO, TPA Digital.

Header Bidding 88

Header Bidding Ad Server Ad Tech Demand Side Platform 88

VideoWeek

AUGUST 22, 2024

He notes that the EBITDA margin of public ad tech companies rose by an average 7 percent between H2 2022 and H2 2023. ” Investment vs divestment As a result, Allibhai predicts the days of watching Big Tech “fumble around with ad tech” may be numbered.

Ad Tech 105

Ad Tech Cookies Ad Server Retail 105

Kevel

JUNE 7, 2022

Publishers run ad auctions in order to maximize their revenue. Auction logic is used by the ad decision engine to select the ad that is most likely to deliver the highest payout. If ten advertisers bid for one ad slot, the ad server would select the advertiser who is bidding the most. How do I get started?

Ad Server 52

Ad Server Impressions CPC CPM 52

Digiday

MAY 8, 2023

PubMatic is positioning Activate as “a single layer of technology that directly connects buyers and sellers of digital media” via private marketplace or programmatic guaranteed deals made possible via its 2022 purchase of DSP Martin. ’ Well, that’s a pretty significant barrier,” he added.

Ad Server 68

Ad Server Demand Side Platform Ad Tech Media 68

Martech Series

NOVEMBER 9, 2022

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced the next evolution of its Sports API, offering advertisers even more personalized options for connecting with sports fans.

Advertising 81

Advertising Ad Server MarTech Audience 81

VideoWeek

OCTOBER 6, 2023

The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data. Amazon to Shutter Ad Server Amazon will close its ad server in Q4 2024, the company announced on Tuesday. Read the full story on VideoWeek.

Ad Server 98

Ad Server Machine Learning A/B Testing Ad Tech 98

Digiday

SEPTEMBER 1, 2022

1 rolls around, buyers are already speculating about what Microsoft’s role will actually be: integrating its ad server, making Netflix’s inventory available, or will it make full (and exclusive) use of its Xandr assets — mimicking a walled garden? Here’s what we know: The ad-supported tier will launch Nov.

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

Martech Series

JUNE 21, 2022

The Investment is expected to close in the third quarter of 2022, subject to the satisfaction of customary closing conditions. Tremor International Ltd., Tremor intends to fund the investment utilizing existing cash resources.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Kevel

AUGUST 25, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

Kevel

JULY 19, 2022

monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon. To launch them yourself, you’ll need a capable ad server complete with transcoding functionality, flexible assets, and customizable ad units.

Video Ads 52

Video Ads Ad Server Advertising Pop-Up 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Paleo AdTech

DECEMBER 10, 2023

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 52

Header Bidding Ad Server Ad network Cookies 52

Brid.tv

AUGUST 29, 2022

It allows publishers to sell ad inventory in multiple ways, including real-time bidding, private auctions, or direct deals. Google ADX ensures that the inventory sold through the exchange has maximum yield potential through the use of ad server hierarchies and similar price-setting features. Get started with Brid.TV

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Martech

DECEMBER 6, 2023

Netflix suffered when they failed to deliver on advertisement guarantees made when launching their ad-supported tier in late 2022. If a viewer gets a bad ad break watching one of our shows, they don’t get upset with the ad server. A year later, Netflix is still working to improve advertisers’ experiences.

Advertising 106

Advertising Ad Server Manufacturing Audience 106

Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. It begins loading as soon as the webpage loads in the user’s browsers by connecting to its supply-side platforms for bids before the ad server is called. It means the SSPs , direct DSPs, ad exchanges, and ad networks must respond with their bids within two seconds.

Header Bidding 52

Header Bidding Ad Server Ad Exchange Ad Inventory 52

Digiday

MARCH 28, 2023

After the Dotdash Meredith merger closed in December 2021, the company expected the product integration to be completed by summer 2022. Another complicating factor was reconciling the publications’ integrations with Google’s publisher ad server, Google Ad Manager. And it took longer. It’s still in the works.

Food 76

Food Ad Server Entertainment Ad Tech 76

Ad Monsters

MAY 2, 2024

Back in 2022 GumGum adopted sustainability as one of our key pillars, and that led us to ask what actions we can take to reduce and remove our emissions. This is a challenge that everyone in the ecosystem needs to address — SSPs, DSPs, ad servers, and so on. AdMonsters: How does traffic shaping lower carbon emissions?

Ad Server 98

Ad Server Ad Tech Finance Impressions 98

VideoWeek

DECEMBER 20, 2022

Finally, attention dominated conversations in 2022 and we expect that this will continue well beyond 2023. We continue to invest in our core strengths as an ad server and SSP because we believe that the transformation of traditional media like broadcast video will have sustained velocity throughout the year and beyond.

Cookies 126

Cookies Audience Media Ad Tech 126

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. This article is a must-read to ensure that your brand takes full advantage of it. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Martech Series

AUGUST 2, 2022

ArcSpan’s processor complements a publisher’s existing ad server, DMP and CDP partners c. Second, we understand many publishers are concerned about their current 2022 sales outlook and need to unlock better tactics to improve their Q3 and Q4 sales potential.

Audience 84

Audience Ad Server MarTech ROI 84

Digiday

JANUARY 20, 2023

I think Google has always wanted to be known as a technology company Dan Larden, TPA Digital “The world changes every year or two in our industry, so maybe you have people that were brought in during the huge bubble,” added the source referencing the growth of tech companies in the wake of the Covid-19 pandemic.

Demand Side Platform 76

Demand Side Platform Ad Server Electronics Media 76

Paleo AdTech

DECEMBER 10, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

JUNE 8, 2021

CafeMom was ad-supported from the beginning, and from his perch at the ever-growing network Bannister saw the development of ad servers, ad networks, SSPs, DSPs and header bidding. Today he is Chief Strategy Officer for CafeMedia , a company based largely on the acquisition of AdThrive in 2018.

Header Bidding 40

Header Bidding Ad Server Ad network Cookies 40

Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future? Where do you hope to see Black professionals in ad tech in the future?

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Digiday

APRIL 11, 2023

” For some, Magnite is in a unique position to make such a move given its 2021 purchase of CTV ad server company Springserve , as this enables media agencies to connect directly to Magnite via server-side ad insertion. “If you don’t have that, then are you really bringing anything to the table?

Ad Tech 69

Ad Tech Ad Server Agency Media 69

Ad Monsters

MAY 18, 2023

Last year, Brian O’Kelley, a co-founder of AppNexus, turned his attention to the climate crises, launching Scope3 , a company to help ad tech companies measure and reduce their GHG emissions. Ultimately, marketers will be able to consider GHG emissions when setting campaign strategies.

Advertising 105

Advertising Ad Tech Ad Server Impressions 105

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

OCTOBER 24, 2022

This is why I could not be more excited to be joining Publica, a market leading CTV ad server that enables streaming publishers to build ad pods that can offer TV ad buyers the same types of targeting and controls available within traditional linear, but with all of the additional targeting now supported by digital and the OpenRTB ecosystem.

Audience 40

Audience Ad Server Real Estate Manufacturing 40

Monetize More

JUNE 28, 2022

The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. What Apps Have the Capacity to Yield the Most Money in 2022?

CPM 52

CPM Impressions CPC CPA 52