Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Best CRM Platform. Best Customer Data Platform. Best Data Lead. Best Data Management Platform. Best Data Team.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Martech Series

NOVEMBER 20, 2022

By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

JUNE 21, 2022

The Investment is expected to close in the third quarter of 2022, subject to the satisfaction of customary closing conditions. Tremor International Ltd., Tremor intends to fund the investment utilizing existing cash resources.

Ad Server 70

Ad Server Manufacturing Ad Tech MarTech 70

Brid.tv

AUGUST 29, 2022

It allows publishers to sell ad inventory in multiple ways, including real-time bidding, private auctions, or direct deals. Google ADX ensures that the inventory sold through the exchange has maximum yield potential through the use of ad server hierarchies and similar price-setting features. Get started with Brid.TV

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? At first glance, it seems like Pandora’s box but it is simply a digital map that classifies each and every entity in the ad tech ecosystem. Display Lumascape’s components are as follows: Ad Agencies.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98