2022 Ad Server Demand Side Platform 
Digiday
JUNE 12, 2023
Nexxen CEO and industry veteran Ofer Druker explains how the company’s new identity was conceived to reflect its end-to-end platform — it has an ad server, demand-side platform, and supply-side platform — and expertise in video. Continue reading this article on digiday.com.
Digiday
MAY 8, 2023
Although, will the launch risk raising the ire of its demand-side platforms amid a series of moves that some interpret as an escalation of rivalry between traditional partners? ’ Well, that’s a pretty significant barrier,” he added. What’s new? Do such developments represent a proxy war?
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Digiday
JULY 17, 2022
link] — Dina Srinivasan (@DinaSrinivasan) July 8, 2022. For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. Wayne Blodwell, CEO, TPA Digital.
Martech Series
NOVEMBER 20, 2022
By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. By 2023, it is expected that more than 90% of the industry will use programmatic ad buying. Publishers pay for the services to access the SSP platform and place inventory for the advertisers. Viewability Tracking.
VideoWeek
OCTOBER 6, 2023
.” Magnite Launches New Demand Manager Tool Magnite, an independent sell-side advertising company, has announced a new machine-learning tool called ‘Demand Manager’. The feature uses machine learning to automate prebid optimisation recommendations, based on ad server auction data and session data.
Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc. Ad revenue.
Digiday
JANUARY 20, 2023
I think Google has always wanted to be known as a technology company Dan Larden, TPA Digital “The world changes every year or two in our industry, so maybe you have people that were brought in during the huge bubble,” added the source referencing the growth of tech companies in the wake of the Covid-19 pandemic.
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