Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? I’m sure you must have heard about the Display Luma. It has become extremely popular recently and is now in high demand by various companies in the advertising space. Display Lumascape’s Branches.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Monetize More

JUNE 28, 2022

Finding the correct balance of ad units is crucial for increasing income while maintaining the app’s functionality and purpose. Most mobile apps serve to display and video ad units. The banners that appear on the screen are known as display advertisements.

CPM 52

CPM Impressions CPC CPA 52

Brid.tv

DECEMBER 20, 2022

There are many factors that go into determining the price of an in-app ad. The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Let’s take a look at the major mobile ad formats at your disposal.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Single Grain

NOVEMBER 14, 2023

You can also place ads in Gmail at the top of the user’s inbox. 3) Bing Ads As of 2023, Bing has 3.02% of the search engine market share. billion in advertising revenue for Microsoft in 2022. Bing Ads run on three search engines: As well as tapping into Bing’s own audience, your ads can also run on Yahoo!

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

AUGUST 8, 2023

Case Study 1: Hestan Culinary Sees Over 300% Increase in BOFU ROAS After Switching to Programmatic Advertising Advertiser : Hestan Culinary Advertising Agency That Drove Success : Single Grain Challenge : Hestan Culinary experienced a continuous decline in performance during Spring 2022, posing a significant challenge.

Advertising 52

Advertising Ad Space Impressions Healthcare 52