Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. Best Native Advertising Platform. Best Sustainable Ad Tech Platform. Best Video Ad Server. Download the complete guide here.

A/B Testing 79

A/B Testing Ad Server Native Advertising Data Management Platform 79

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Clearcode

JANUARY 22, 2023

The Role of Third-Party Cookies in Programmatic Advertising and AdTech What’s Happening With Third-Party Cookies? Although third-party cookies power key programmatic advertising processes and enable advertisers to reach their target audiences and publishers to earn ad revenue, they raise a number of privacy concerns.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Digiday

OCTOBER 4, 2022

Overall, the work the judges nominated in 2022 demonstrated that tech companies are empowering advertisers and publishers to focus on new and established revenue streams while keeping the customer experience in focus. Best Sustainable Ad Tech Platform Catch+Release OpenX Sharethrough & Scope3 – Launch of Green PMPs.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Clearcode

APRIL 26, 2022

The Main Technology Platforms and Intermediaries in the Digital Advertising Ecosystem. Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Automatad Inc.

FEBRUARY 29, 2024

*Blacklist contains the domains, URLs, links, and HTTP calls sent to known ad servers or platforms to fetch ads. Regex is a pattern-matching technique that matches the ad calls in the website with the filter list to block them. Further, it prevents the network from completing it, so the ad creative will not load.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

Brid.tv

DECEMBER 20, 2022

There are many factors that go into determining the price of an in-app ad. The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Monetize your video ad inventory with a reliable video ad provider.

Advertising 75

Advertising CPM Mobile Ads CPC 75