Monetize More

OCTOBER 18, 2022

Video as spend has already crossed over $50 billion as of 2022 and this will only go up. A report from AppNexus also indicated that programmatic video ad spend by device had a 58% mobile and 42% desktop split indicating that more video is consumed on mobile devices, The fact is, video content and ads aren’t going away anytime soon.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Paleo AdTech

DECEMBER 10, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Paleo AdTech

MAY 9, 2023

A moment of reckoning came when Google acquired Havas’ favored ad server, DoubleClick, and the team began to wonder what might happen if Mountain View restricted access to ad serving log-files. Next stop was MediaMind, formerly Eyeblaster, a rich-media ad server. Katrin left Salesforce in 2022.

Ad Server 52

Ad Server Rich Media Agency Ad Tech 52

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. With state-of-the-art programmatic video advertising technology and a variety of video ad formats (both desktop and mobile, instream, outstream , in-app video, etc.),

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Clearcode

APRIL 26, 2022

Programmatic Advertising and AdTech in 2022: Challenges and Opportunities. AdTech and MarTech Predictions and Trends in 2022. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. Transcript From the Video Presentation.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Brid.tv

DECEMBER 20, 2022

There are many factors that go into determining the price of an in-app ad. The table below shows average eCPMs (effective cost-per-mille) by country for iOS apps in 2022. Country Rewarded Video Ads Interstitial Ads Banner Ads US $12.5 $8.9 Playable Ads. Playable Ad. Australia $11 $6.5 Japan $12.3 $6.7

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

NOVEMBER 24, 2022

mobile interstitial ad sizes) have been proven to be better at capturing the user’s attention and paying the best CPM rates, but publishers should be careful with intrusive ad formats in 2022 on both mobile and desktop versions of their sites. Use both instream and outstream mobile video ads for more engagement.

Mobile Ads 59

Mobile Ads Banner Viewability CPM 59