Martech

MAY 16, 2022

Ad buyers will be able to use anonymized data to target customers using the company’s app, websites and, eventually, guestroom TVs. Take the 2022 MarTech Replacement Survey today! Advertisers will shop for ad inventory using Yahoo’s portal and sales team. Read next: Best Buy announces in-house ad network Best Buy Ads.

Retail 98

Retail Media Ad Inventory Ad Space 98

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. The suit claims Google ensured ads booked via its AdX system would win ad space auctions. Take the 2022 MarTech Replacement Survey today!

Ad Space 117

Ad Space Ad Exchange Ad Tech Impressions 117

VideoWeek

MARCH 2, 2023

But Twitter is not the only social media company seeing stagnating ad revenues, suggesting the downturn goes beyond brand safety concerns. Snap’s revenues were flat and Meta’s down in Q4 2022, both forecasting further decline in Q1 2023. However, now demand has decreased the market needs to adapt.”

Media 105

Media Ad Space Agency Advertising 105

Digital Remedy

DECEMBER 30, 2021

CTV/OTT Will Continue To Lead The Digital Ad Space. One thing is certain, working with a partner that specializes in diversified digital ad strategies and offers innovative technology can be a lifesaver in today’s dynamic environment. eMarketer, 12/24/2020, “How big the CTV ad fraud problem actually is”. Key Takeaways.

Advertising 52

Advertising Ad Space CPA Impressions 52

Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Ad network Mobile Ads Banner Non-Profit 52

Martech

NOVEMBER 1, 2022

billion, and places the 2022 global games market at $196.8 It’s worth considering not only the amount of interest in advertising on games, but also the playbook for successful ad experiences indicated by the gamers themselves. For marketers just getting into the gaming ad space, note the negative response gamers have to audio ads.

Banner 122

Banner Ad Space Audience MarTech 122

Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! What Are Mobile Game Ad Networks?

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech Series

AUGUST 11, 2022

OAREX, the provider of fast and flexible funding for digital media businesses, announced that the company hit a major milestone in Q2 2022 by processing more than 18,000 transactions totaling $1 billion. This milestone illustrates the ongoing and increasing need for fast funding in the digital ad space.

Ad Space 89

Ad Space MarTech Media Marketing 89

Basis

JULY 14, 2022

Leave it to Netflix to craft a twist ending: the streaming giant has chosen Microsoft as its technology and sales partner for a new ad-supported service tier. Microsoft isn’t as big of a player in the ad space as other suiters like Google and Comcast, but it’s also not a direct rival—a factor that may have clinched the deal.

Marketing 96

Marketing Ad Space Communications Advertising 96

Single Grain

MARCH 9, 2022

And, unlike ad agencies that manage the creative aspect of an online advertising strategy, a paid media agency takes care of what’s known as “media buying.”. Media buying is the process of identifying and purchasing ad space on ad networks where new customers reside. 5 Best B2B SaaS Marketing Agencies in 2022.

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Agency Media Ad network Retargeting 52

NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Bidding for BNPL industry traffic is something that should be present on every Digital Marketer’s agenda in 2022. Top-performing GEOs.

Marketing 52

Marketing Impressions Audience Advertising 52

Single Grain

JUNE 30, 2022

It is an automated process; it enables brands and agencies to purchase ad space on websites and apps within a few seconds, helping save time. Programmatic advertising helps create targeted ad campaigns on a smaller budget. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Monetize More

AUGUST 26, 2022

Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads. It is the most popular and profitable ad placement on most websites. Header bidding – Publishers offering ad space to multiple ad exchanges. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads. It is the most popular and profitable ad placement on most websites. Header bidding – Publishers offering ad space to multiple ad exchanges. The key to generating consistent ad revenue flow.

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Ad Monsters

MAY 27, 2022

Some of the terms and conditions of the Digital Advertising Act are as follows: No business with over $20 billion in digital ad revenue can own a digital ad exchange if that business already owns a DSP or an SSP or if it also monetizes off of digital ad space. Jason Kint (@jason_kint) May 20, 2022.

Demand Side Platform 98

Demand Side Platform Advertising Ad Tech Ad Exchange 98

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

VideoWeek

JUNE 27, 2022

These kinds of partnerships are very important for helping clients to fit where newer players in the ad space like Reddit fit into their media plan says Jen Wong, COO at Reddit. Filmed at the Cannes Lions International Festival of Creativity 2022. Follow VideoWeek on Twitter and LinkedIn.

Education 59

Education Ad Space Agency Media 59

Media Math

NOVEMBER 7, 2022

The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. This also means there could be high demand for holiday ad space that could push up media costs. 20th and Dec. Up to 5 billion viewers are expected to tune in to the event. Facebook.

Viewability 52

Viewability Food Ad Space Audience 52

Martech Series

FEBRUARY 27, 2023

Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients. The deal follows ClearPier’s May 2022 acquisition of Israeli advertising technology company, PubPlus, as well as Cygobel earlier this year.

Mobile Ads 80

Mobile Ads ROI MarTech Ad Space 80

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 percent in Q3 2022 compared to Q3 2021 in Europe. The report added that CTV coverage in Western Europe is gaining on the US, at 70 percent and 80 percent respectively. billion in 2022.

Ad Tech 98

Ad Tech Media Agency Advertising 98

Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

illumin

JANUARY 16, 2024

In fact, its ad supply is oversized. In Meta’s Q2 2023 earnings call , the company declared it had sold 34% more impressions than in 2022; the company is going to continue to have ample supply in the new year.

Advertising 104

Advertising Retail Impressions Ad Space 104

InMobi

DECEMBER 4, 2022

We are nearing the end of 2022, and consumers are experiencing their first post-pandemic holiday season. in 2022 during the holiday period. Start with identifying the touchpoints in your app where you can display more ads. Then, allocate design and engineering resources to build more ad slots and unlock more revenue.

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Fill rate Banner Ad Space Advertising 52

Exchange Wire

JUNE 16, 2022

Following ATS London 2022, Jalal Nasir, CEO of Pixalate, discusses the ad supply ecosystem, how prevalent fraud has become in the mobile and CTV programmatic ad space, and what the future of ad fraud detection could look like. How prevalent is [.].

Ad Space 40

Ad Space 40

SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

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Ad Exchange Ad Inventory Ad Space Ad network 64

SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. The platform opens the site’s ad space up to for bidding from relevant demand partners.

Demand Side Platform 52

Demand Side Platform Ad Space Ad Exchange Ad Inventory 52

NewProgrammatic

FEBRUARY 24, 2022

In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case. Autoplaying video ads and audio ads on music streaming services are considered to be annoying by over 50% of respondents.

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Advertising Cookies Marketing Video Ads 52

Digiday

APRIL 12, 2023

” Rosen’s statement also noted that box office sales year to date are up 26% in 2023 over 2022. There’s strong management in this space to boot.” Marks had risen up the ranks at NCM for 19 years and was practically synonymous with the space. Movie’ for proof.

Advertising 69

Advertising Shipping Ad Space Media 69

Clearcode

NOVEMBER 22, 2022

SingTel acquired Amobee, an AdTech company that helps advertisers purchase ad space across websites and mobile devices, in 2012 for $321 million. According to comments from AT&T executives, the telco gave up on its plans to become a dominant player in the digital advertising industry. Why Did SingTel Sell Amobee?

Communications 94

Communications Ad Space Search Advertising Media 94

VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Ad Monsters

MAY 3, 2024

Total ad spend is predicted to reach up to $390 billion in 2024, of which publishers get to keep a large majority. With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed.

Audience 80

Audience Advertising Cookies Ad Space 80

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 The most common way DSPs buy available ad space on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

SEPTEMBER 20, 2022

” Her team does not sell any of its ad space programmatically. Instead, the podcast network uses its branded content studio to make bespoke audio ads, which Atkins said creates memorable ads that listeners are less likely to skip over.

Ad Inventory 68

Ad Inventory Media CPM Ad Space 68

Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

Media 69

Media Ad Inventory Video Ads Advertising 69

Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. Inflation isn’t just making goods and services more expensive; it’s also pushing up the cost of reaching the market. And that isn’t likely to change any time soon.

Marketing 75

Marketing Display Advertising Audience Ad Space 75

Ad Monsters

MARCH 8, 2023

Emodo is committed to elevating and empowering women through its first ERG, Elevate, launched in Q1 2022. Our executives—especially those that came of age during the “old boy’s club” order—examine our makeup continually, with an ongoing commitment to diversity, equity, and inclusion.”

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. million on TikTok $3.5

Advertising 81

Advertising Media Agency Audience 81