Ad Monsters

MAY 3, 2024

With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed. Somewhere along the journey, we got away from that as the mode for buying and placing ads. However, this wasn’t always the case.

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Monetize More

AUGUST 2, 2022

One of the best and most widely used strategies is selling your ad spaces for mobile advertising campaigns. Mobile ad networks make connecting with the right advertisers to use your spaces easier. However, before partnering with a mobile ad network, you should understand what they are and how they work.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Monetize More

SEPTEMBER 22, 2022

As a publisher, you need to know which ad partners are right for your vertical, as each niche website performs differently than others. In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! What Are Mobile Game Ad Networks?

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Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Higher Returns on Investment.

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Martech Series

FEBRUARY 27, 2023

Hang My Ads, a rewards-based mobile ad platform for user acquisition and monetization is the latest in a series of deals to further expand its performance capabilities for its global clients. The deal follows ClearPier’s May 2022 acquisition of Israeli advertising technology company, PubPlus, as well as Cygobel earlier this year.

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Single Grain

MARCH 9, 2022

And, unlike ad agencies that manage the creative aspect of an online advertising strategy, a paid media agency takes care of what’s known as “media buying.”. Media buying is the process of identifying and purchasing ad space on ad networks where new customers reside. 5 Best B2B SaaS Marketing Agencies in 2022.

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Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

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YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Analyze your website’s performance and identify the most profitable ad slots. Ensure your ad spaces are ready and optimized for the big day.

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Media Math

NOVEMBER 7, 2022

The 2022 FIFA World Cup and the holidays overlap this year, with the sporting event scheduled to air globally from Qatar between Nov. This also means there could be high demand for holiday ad space that could push up media costs. 20th and Dec. Up to 5 billion viewers are expected to tune in to the event.

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Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

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Monetize More

AUGUST 26, 2022

In real-world scenarios, seasonality, niche, ad providers, and traffic sources all have a significant impact on these numbers. Get the pageviews statistics from the Audience section in Google Analytics. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

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Monetize More

AUGUST 26, 2022

In real-world scenarios, seasonality, niche, ad providers, and traffic sources all have a significant impact on these numbers. Get the pageviews statistics from the Audience section in Google Analytics. Above the fold or ATF – Refers to the space at the top of a web page that appears right after the site loads.

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VideoWeek

JANUARY 20, 2023

Top Stories Netflix Thanks Ad Tier for Q4 Bump Netflix amassed 7.7 million new subscribers in Q4 2022, the streaming giant revealed in its earnings call on Thursday – its first since launching an ad-supported tier at the end of the year. CPO and COO Greg Peters will join Ted Sarandos as co-CEOs. Read more on VideoWeek.

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VideoWeek

JANUARY 13, 2023

Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0, is now 25 percent of our UK audience and with the expansion of our footprint in the US, we’re confident that this will drive more sustainable growth for the long term,” said Mullen.

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. They also upload relevant ads into the DSP.

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SODP

JULY 25, 2023

Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 Global programmatic ad spend as a whole , meanwhile, is projected to climb from $418.4 billion in 2021 to $493 billion in 2022. The platform opens the site’s ad space up to for bidding from relevant demand partners.

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NewProgrammatic

APRIL 6, 2022

It appears that in an era of increased focus on precise targeting, the market’s preeminent search engine advertising solutions like Google Ads have major limitations. In this article, NewProgrammatic names major search advertising restraints and shows how alternative ads solutions could help marketers handle search advertising in 2022.

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Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. Contextual ad targeting. The components of adtech.

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SODP

MAY 22, 2023

Online advertising revenue allows publishers to reach and build new audiences, without having to overcome any reluctance at paying for content. With digital ad spend in the US set to surpass two-thirds of the ad industry’s total this year, understanding ad revenue is essential for publishers trying to map out their business strategy.

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. You can purchase ad slots on channels whose viewership aligns with your ideal audience.

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. You can purchase ad slots on channels whose viewership aligns with your ideal audience.

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Single Grain

SEPTEMBER 23, 2019

Podcasting is one of the most unique mediums to reach your audience in the most human way. When you establish a connection with your audience by using your voice, it becomes one of the strongest forces to win the hearts of the people. When you decide the format of your show, just think about your audience. Your target audience.

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NewProgrammatic

FEBRUARY 24, 2022

In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case. So how can advertisers make sure that ads are reaching the desired audience? These are not the recommended strategy for 2022.

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Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Collaborated to develop an omnichannel digital marketing strategy.

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MNTN

DECEMBER 12, 2022

From recapping CTV’s big 2022 to outlining hidden challenges in 2023, Edmundson gave the must-have strategies advertisers need to meet a rapidly changing environment, navigate a fragmented market, and stay one step ahead in a crowded—and competitive—landscape. Finding a Fragmented Audience. CTV’s Best Year Ever (So Far…).

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Digiday

MARCH 6, 2023

Brands over the last few years, especially DTC brands, have tried to further diversify their ad spends across alternative social media platforms to become less reliant on Meta as costs increase, ad space becomes saturated and data privacy measures muddy targeting capabilities. million on TikTok $3.5

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Digiday

JULY 26, 2022

Everything it takes to get a message out — paper, postage, transportation and ad space — has become more expensive in 2022. Instead, an informed, measured approach empowers brands to identify how audiences are changing, along with new media consumption patterns, and how those audiences are holding onto older, comfortable habits.

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Digital Remedy

JANUARY 31, 2022

Digital audio has become an influential part of the modern marketing mix—allowing advertisers to reinforce their brand’s personality and connect with valuable audiences when they’re not in front of the big screen. In 2022, it is estimated that there will be 221.5m In 2022, the number of U.S. The Rise of Digital Audio.

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Digital Remedy

DECEMBER 21, 2022

by 2027, the market for ad tech is reaching new heights, and with higher peaks comes new industry standards for digital ad buying. For the digital marketer, there have never been so many ways to connect with the right audience in the right place—at the right time. CTV ad spending is projected to grow by 14.4%

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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MNTN

SEPTEMBER 30, 2024

For years, Netflix has been ad-free. However, in late 2022, the streaming giant launched a lower-priced ad-supported tier, in part to alleviate consumer concerns about a recent string of price increases. Netflix advertising functions much like other CTV ad platforms. What Is Netflix Advertising?

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MNTN

SEPTEMBER 30, 2024

For years, Netflix has been ad-free. However, in late 2022, the streaming giant launched a lower-priced ad-supported tier, in part to alleviate consumer concerns about a recent string of price increases. Netflix advertising functions much like other CTV ad platforms. What Is Netflix Advertising?

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Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. The global gaming market is predicted to reach US$286.8

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Digiday

JULY 28, 2022

Meta-owned platforms are the main host platforms for VR, with fewer disruptors in the space compared to AR. Less than 15% of publishers use AR in 2022, down from nearly 20% in 2017. On the other hand, publisher use of AR has declined less precipitously since 2017, down just five percentage points.

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Digiday

SEPTEMBER 29, 2022

Publishers want more guarantees from their deals with sportsbooks that they’ll be compensated, even if audiences don’t convert. Pros: CPAs offer guaranteed, higher priced payouts for publishers that can convert their audience into a bettor. For publishers, cashing in on the sports-betting boom can be a bit of a gamble.

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Monetize More

SEPTEMBER 8, 2022

For this, you’ll need a large, consistent audience. First, lay out the valuable content you’ll provide to your audience. Using your expertise, share unique insights your audience can apply in their day-to-day life. Your audience will unsubscribe if they no longer perceive value in your content.

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