NewProgrammatic

MAY 10, 2022

As Buy Now Pay Later market continues its impressive growth in 2022, entering the BNPL industry advertising opportunities is a much-recommended practice for all companies. Bidding for BNPL industry traffic is something that should be present on every Digital Marketer’s agenda in 2022. Top-performing GEOs.

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Monetize More

JANUARY 18, 2023

Programmatic advertising meaning includes the following: The process of using technology to buy and sell ad inventory through an automated and data-driven procedure. It also represents most types of ad spaces on all screens including video, mobile, native and display ads. This video explains it in a similar manner.

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Martech

MARCH 15, 2022

Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. Programmatic ad-buying also gives companies a unique and real-time insight into the reach of their advertisements. Demand-side platforms.

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Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. It is the most popular and profitable ad placement on most websites.

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Monetize More

AUGUST 26, 2022

Must Know AdTech Terms: In studying how to maximize ad revenue on a website, you’ll come across some common jargon you need to know: RPM – Revenue per mille or revenue per 1000 visitors, the money a website earns from every thousand visitors. It is the most popular and profitable ad placement on most websites.

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Single Grain

JUNE 30, 2022

It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. Increased Reach.

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VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 percent in Q3 2022 compared to Q3 2021 in Europe. The report added that CTV coverage in Western Europe is gaining on the US, at 70 percent and 80 percent respectively. billion in 2022.

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Ad Monsters

MAY 3, 2024

Total ad spend is predicted to reach up to $390 billion in 2024, of which publishers get to keep a large majority. With such a large percentage of revenue in the video content space, outside of SVOD, coming from the sale of the ad space, the value of the content itself has been severely underplayed.

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SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Such advancements have seen programmatic display ad spend soar over the last decade , from $3.9 billion in 2021 to $493 billion in 2022. billion in 2021.

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Single Grain

AUGUST 8, 2023

Programmatic advertising is an automated approach to buying and selling digital ad space in real time. The advertiser’s ad is placed in a programmatic ad exchange, which is a marketplace where publishers sell their ad space. Work With Us What Is Programmatic Advertising (with Examples)?

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Or is there a better way? How Does TV Media Buying Work?

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MNTN

JULY 30, 2024

In fact, in 2022 alone, TV media buying neared a collective value of $67 billion. Below is everything you need to know about TV ad buying, including the good and bad of the marketing medium, as well as an impressive alternative for you to consider. Or is there a better way? How Does TV Media Buying Work?

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SODP

MAY 30, 2023

An ad exchange is an online marketplace where advertisers buy digital ad inventory from publishers, often through real-time bidding (RTB) auctions. An ad space could be inventory on a website or mobile app, or a few seconds of air time during a podcast or video stream. Here is how the process works: 1.

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Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

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Digital Remedy

JUNE 29, 2022

As a media execution company, the real milestone was adding comprehensive attribution and measurement to the Flip platform, which is built solely on Google Cloud. In fact, Flip was named “Best New TV/Streaming Ad Sales Program/Product” in 2021 by the Digiday Video & TV Awards and was a finalist for “Best Connected TV Platform” in 2022.

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SODP

JUNE 8, 2023

Under CPM advertisers pay publishers, website owners or video monetization platforms for every 1,000 impressions a display ad receives. Keep reading to understand what a CPM marketing campaign is, its different aspects and what advertisers expect from successful ad campaigns. What Is CPM? How Does CPM Work?

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NewProgrammatic

FEBRUARY 24, 2022

In 2022, we are facing a cookieless future of advertising. Here is what digital marketers can expect from 2022 and the following years. In 2022, that’s no longer the case. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” .

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Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

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Automatad Inc.

MARCH 20, 2024

Five years ago, publishers earned money from ads just by showing it. Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. No one cared if it was seen or not.

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Digiday

NOVEMBER 2, 2022

The New York Times Company’s Q3 2022 earnings report. The key hits: Publishers’ programmatic and direct-sold display ad businesses are in a position to benefit from advertisers’ wavering approach to Q4 ad spending. Advertisers seem to be getting cold feet about where and when they execute their remaining 2022 budgets.

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SODP

MAY 22, 2023

Publishers earn ad revenue by displaying paid advertisements — including banner ads, video ads and native ads — to their audiences on their websites or apps. Internet ad revenue, while experiencing a slowdown, saw double-digit growth in 2022 , following a record-breaking year in 2021.

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Digital Remedy

JANUARY 31, 2022

1 After experiencing a decline from 2018-2021, digital audio ad spending share is expected to grow over the next few years, reaching 37.9% In 2022, it is estimated that there will be 221.5m Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. this year.

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Automatad Inc.

JANUARY 29, 2023

websites reportedly used header bidding in Q1 of 2022. Each demand source responds with a bid, typically expressed as a CPM (cost per thousand impressions) or CPC (cost per click) offer. GPT calls the Google Ad Manager ( ad server ) and sends the secured bids for secondary auction.

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Smart-Hub

JULY 18, 2023

Programmatic TV advertising means that buying and selling of TV ad inventory happens automatically, thanks to AI and ML, and RTB (real-time bidding), which eliminates the need for human intervention. With this approach, media buyers can buy impressions without getting in touch with publishers, who also sell their ad space pretty quickly.

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Clearcode

AUGUST 13, 2023

According to data.ai’s research , time spent on Android phones per day has reached 5 hours in the top mobile-first markets, along with the number of app downloads hitting 255 billion in 2022, with global consumers downloading more than 485,000 apps per minute. Apart from the ad network, we’ve also got the ad exchange.

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NewProgrammatic

APRIL 6, 2022

It appears that in an era of increased focus on precise targeting, the market’s preeminent search engine advertising solutions like Google Ads have major limitations. In this article, NewProgrammatic names major search advertising restraints and shows how alternative ads solutions could help marketers handle search advertising in 2022.

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Monetize More

DECEMBER 25, 2022

This post was most recently updated on December 30th, 2022 Publishers who access Ad Exchange demand through SPM are on the verge of transitioning. Small and medium publishers could access Google’s Ad Exchange through MonetizeMore, allowing even a smaller group of advertisers to see their ad inventory.

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MNTN

SEPTEMBER 30, 2024

For years, Netflix has been ad-free. However, in late 2022, the streaming giant launched a lower-priced ad-supported tier, in part to alleviate consumer concerns about a recent string of price increases. Netflix advertising functions much like other CTV ad platforms. It’s a prime opportunity to make an impression.

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MNTN

SEPTEMBER 30, 2024

For years, Netflix has been ad-free. However, in late 2022, the streaming giant launched a lower-priced ad-supported tier, in part to alleviate consumer concerns about a recent string of price increases. Netflix advertising functions much like other CTV ad platforms. It’s a prime opportunity to make an impression.

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Monetize More

NOVEMBER 22, 2022

All you need to do is whitelist authorized sellers in an ads.txt file that will help stop nefarious actors from selling pirated ad inventory under your domain name. is the latest version of ads.txt that was launched in mid-2022 which now provides a clearer picture of the relationships between publishers, DSPs, and SSPs in the supply chain.

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Brid.tv

JANUARY 2, 2023

In addition to this, the number of your app’s daily active users will affect how much you can charge for your ad inventory. CPMs also differ depending on the in-app mobile ad format. For instance, banner ads tend to be quite cheap, at around $0.20–$0.50 per impression. In 2022, this time rose to 3 hours and 20 minutes.

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illumin

JUNE 7, 2018

Revenue for website owners is generated by display advertising networks when they accumulate clicks and impressions. Most commonly, ad targeting for display networks is selected by audience interest or behavior rather than by specific URL’s – however, not always. Working With Display Ad Formats.

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Automatad Inc.

APRIL 7, 2024

Impressions, clicks, and ad viewability are scrutinized for their limitations in measuring ad performance. Attention metrics are gaining traction for providing granular insights, going beyond indicating that the ad is seen. Attention metrics are more efficient than traditional metrics like impressions and clicks.

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illumin

JANUARY 22, 2024

Meta advertising through the years Meta advertising has been around for more than a decade, dating back to 2004 in the platform’s infancy stages when it offered ‘ flyers ‘ and bits and pieces of ad space to companies in exchange for a small financial cushion to get the platform off the ground. In fact, its ad supply is oversized.

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VideoWeek

JULY 1, 2022

Brendan Carr (@BrendanCarrFCC) June 28, 2022. The food delivery service will also introduce advertising on its order-tracker page, selling ad space via the Deliveroo Media and Ecommerce platform that is due to roll out in July. The broadcaster has invited stakeholders to comment up until 4th August 2022. DirecTV’s $1.5

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VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. The deal follows MiQ’s acquisition of AirGrid, a privacy-first audience platform, in November 2022.

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Monetize More

DECEMBER 28, 2022

This post was most recently updated on December 29th, 2022 Ever stumbled across the Display Lumascape before as a publisher? It has become extremely popular recently and is now in high demand by various companies in the advertising space. The most important thing about them is that they are not just selling ads but also data.

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