Basis

AUGUST 19, 2022

Google Report: July 2022 Monthly Audience Insights Briefing [:06]. Earlier this month, Microsoft announced automotive ads, an audience network expansion and new ad formats for dynamic remarketing, expanded customer match capabilities, and a variety of other ad targeting and campaign types expanding to new markets outside of the US.

Education 78

Education Audience Entertainment Ad Targeting 78

Digiday

DECEMBER 3, 2023

Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts. Google has gathered its evolving collection of ad targeting and measurement methods in what it calls a Privacy Sandbox.

Audience 97

Audience Cookies Ad Targeting Media 97

Basis

MAY 20, 2022

Unrestrained by free speech rules like America’s First Amendment, the EU has taken the lead on matters like consumer privacy (with GDPR), walled gardens like Apple’s App Store and the Google Play Store (with the Digital Markets Act), and now it’s latest target: misinformation and hyper-personal ad targeting on social media.

Advertising 88

Advertising Marketing Cookies Pop-Up 88

Digiday

FEBRUARY 28, 2023

Earnings season recap Apple’s ad sales hire, Netflix’s price cuts, advertisers’ upfronts approach and more Earnings recap The TV and streaming industry seemed to have settled into its corrective period during the fourth quarter of 2022, based on TV and streaming companies’ latest quarterly earnings reports.

Agency 69

Agency Fashion Advertising Ad Targeting 69

Exchange Wire

JANUARY 6, 2023

Meta’s ad targeting model deemed illegal by EU…. This week, both tech giants contended with the hangovers of 2022’s [.]. The post The Stack: Google Settles Location Data Lawsuit; Meta’s Targeting of Facebook Users Illegal in EU appeared first on ExchangeWire.com. New year, new me? Not for Google or Meta, apparently.

Ad Targeting 80

Ad Targeting 80

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital was just recognized as a Fall 2022 category leader by SourceForge. The CIENCE GO Digital product has been in beta since Q2 and has already achieved remarkable throughput and adoption in a short period of time.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

MNTN

MARCH 24, 2023

Users were unperturbed when subscription prices were raised by 38% in December 2022—the vast majority of subscribers (94%) kept the service despite the price increase of $3 per month. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Basis

JULY 27, 2022

In the short term, the new Chrome target date gives individuals in the industry a chance to catch their breath, continue evaluating their options, and (as Google itself noted) test the Privacy Sandbox API before they’re fully cut-off from cookies.

Cookies 93

Cookies Ad Targeting Advertising Media 93

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

MNTN

NOVEMBER 22, 2024

CarBravo Uses Humor To Boost Engagement 90% of consumers are more likely to remember a company’s advertisement if the content is funny, according to one 2022 report. CarBravo capitalized on this love of humor with its “Hair Usedphoria” ad. Chase Keeps It Simple Chase is known for its engaging and creative ads. YouTube Link 4.

Advertising 52

Advertising Finance Ad Inventory Audience 52

Martech

OCTOBER 26, 2023

While overall pricing remains under pressure from these factors, we believe our ongoing improvements to ad targeting and measurement are continuing to drive improved results for advertisers.” Cost cutting Earnings were also helped by its cost cuts, with expenses falling 7% from a year earlier to $20.4

Impressions 110

Impressions Ad Targeting MarTech Marketing 110

Martech

AUGUST 23, 2022

Consumers don’t mind ad-supported streaming. A May 2022 Gartner survey of over 300 U.S. consumers found the majority are receptive to the idea of lower-cost, ad-supported streaming TV services. People are paying closer attention to value than ever. A more practical streaming TV planning approach accepts the unknowns.

Marketing 101

Marketing Audience Media MarTech 101

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

TechCrunch Ads

MAY 24, 2022

thezedwards) May 23, 2022. However the limitation on DDG’s browser’s tracker blocking does amount to an exemption from protection against certain advertising data transfers to Microsoft subsidiaries (Bing, LinkedIn) — which could be used for cross-site tracking of web users for ad targeting purposes.

Cookies 130

Cookies Advertising Ad Targeting Marketing 130

Kevel

JUNE 14, 2022

Privacy - Instead of tracking user behavior, which can be difficult due to privacy laws, companies can target based on their own content, independent of user information. and more on the way) - ad publishers are understandably becoming hesitant to use even first-party data for ad targeting.

Banner 52

Banner Cookies GDPR Ad Targeting 52

TechCrunch Ads

AUGUST 2, 2022

— Dr. Gabriela Zanfir-Fortuna (@gabrielazanfir) August 1, 2022. Well, there are, there is now a good chance for some privacy-preserving ad targeting systems. — Lukasz Olejnik (@lukOlejnik) August 2, 2022. Are there any willing to change? But that particular regulatory enforcement grinds on.).

GDPR 123

GDPR Ad Targeting Cookies Advertising 123

Martech

SEPTEMBER 6, 2022

It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. iOS’s market share for ad spend was 34% in April 2022 , down 4% from April 2021, when Apple implemented iOS 14.5,

Advertising 112

Advertising Conversion Audience Mobile Ads 112

TechCrunch Ads

AUGUST 2, 2022

That’s without even going into the complexities of 2022, such as the degradation of ad targeting (due to Apple’s App Tracking Transparency program) and post-pandemic behavioral shifts. How does one build, scale and navigate the headwinds of a recession, especially as consumer behavior changes dramatically?

Marketing 75

Marketing Ad Targeting Agency eCommerce 75

Exchange Wire

JULY 11, 2022

Nano Interactive, leaders in privacy-first ad targeting solutions, today (July 11th, 2022) announces the appointment of Matthew Beck as VP, partnerships. Matthew will head up the company’s global efforts to expand on its SSP, DSP, and publisher partnerships. . In his new [.].

Ad Targeting 52

Ad Targeting 52

Martech

MAY 16, 2022

Take the 2022 MarTech Replacement Survey today! Read next: Data and confused: The increasing complexity of digital ad targeting. And that’s basically where my interest started for digital marketing and everything around it. . Have you moved from homegrown legacy applications to commercial solutions (or vice versa)?

Marketing 101

Marketing Healthcare Education Ad Targeting 101

Basis

AUGUST 18, 2022

Digital Advertising Regulation in 2022: What Marketers Need to Know [:06]. Between new bans on hyper-personal social ad targeting in the EU and proposed legislation to break up tech behemoths in the US, it’s been a banner year for digital advertising regulation across the globe.

Marketing 78

Marketing Banner eCommerce Food 78

Martech Series

JUNE 20, 2022

AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Five Trends and Predictions for Events in 2022. Viant and Adelaide Launch Industry-First Solution Allowing Brands to Harness the Value of Attention Metrics Programatically. Magnite and Primis Launch Sustainable Stream.

Marketing 88

Marketing MarTech GDPR Affiliates 88

Ad Monsters

APRIL 20, 2023

As advertisers pivoted away from traditional advertising to microtargeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. And it’s not good for advertisers, as all brands lose when poor quality ads proliferate, leading journalists to warn consumers.

Advertising 98

Advertising Ad Targeting Audience Marketing 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech

MAY 12, 2022

Take the 2022 MarTech Replacement Survey today! What we know about My Ads Center right now : Follow brands and topics. Interested users will have easy access to who is paying for an ad and why they were targeted (which will also be of interest to competing marketers). Let us know!

Education 102

Education MarTech Ad Targeting Marketing 102

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 69

Audience Agency Advertising Ad Exchange 69

Martech

OCTOBER 19, 2022

programmatic digital display ad spending is projected to account for $115.23 billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). billion in 2022 ( Statista ).

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Lemonads

FEBRUARY 1, 2021

In order to optimize ROAS and narrow down the user groups that get to see your ads, remember to: Start with General Demographics The first thing you need to do when setting up a Facebook Ads campaign is to choose where it will run.

Affiliates 52

Affiliates Audience ROI CPA 52

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. Social media ad prices have increased “a lot” in the first half of 2022, according to Weinberg. In another, a restauranteur decides to sell one of her signature dishes online.

Marketing 69

Marketing Ad Targeting CPM Audience 69

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. Unified ID 2.0 UID2): Our partners at The Trade Desk are working closely with many others in the industry on Unified ID 2.0.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Martech

AUGUST 11, 2021

In the coming months, Google Ads will “be expanding safeguards to prevent age-sensitive ad categories from being shown to teens, and we will block ad targeting based on the age, gender, or interests of people under 18,” the company said. With the Delta and Lambda variants, this trend may continue into 2022.

Conversion 110

Conversion Marketing MarTech Ad Targeting 110

Martech

MARCH 7, 2022

I have an understanding of target personas and what’s important to them. The new blue website launched on February 14, 2022. Before launching the promotional ad, Pierangeli and Baker tested the advertising and messaging for their promotion using the Feedback Loop platform. That’s why we do persona exercises.

A/B Testing 98

A/B Testing Audience Ad Targeting Conversion Rate 98

MNTN

FEBRUARY 7, 2025

It has since become a global leader in the SVOD market and has focused exclusively on ad-free viewing options for most of its existence. In 2022, however, Netflix introduced an ad-supported tier in response to complaints about consistent subscription price hikes.

Audience 52

Audience Advertising Ad Targeting Marketing 52

Martech

JULY 25, 2022

Seventy-one percent of B2C marketing executives expected that demonstrating the value of marketing to the CEO, CFO and the board would be “very challenging” or “extremely challenging” in 2022, a Forrester survey found. Online advertising, since its inception, has used cookies to enable analytics, ad targeting and tracking.

Machine Learning 106

Machine Learning Marketing Cookies ROI 106

Digiday

JANUARY 24, 2023

households used in the fourth quarter of 2022. billion: How much money Netflix spent on TV shows and movies in 2022, a 5% dip year over year. 77,000: Number of streaming pay-TV subscribers that Dish Network’s Sling TV lost in Q4 2022. Numbers to know 5.4: Average number of streaming services that U.S.

Pop-Up 72

Pop-Up Ad Tech Agency Advertising 72

Martech

MARCH 15, 2022

At its core, programmatic ad buying is software-driven technology that seeks to automate all or parts of the ad buying process that were previously done manually. This has two benefits: Ad buying efficiency : Programmatic advertising improves the speed and scale of the ad buying process. Contextual ad targeting.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120