Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

Martech

AUGUST 23, 2022

Consumers don’t mind ad-supported streaming. A May 2022 Gartner survey of over 300 U.S. consumers found the majority are receptive to the idea of lower-cost, ad-supported streaming TV services. Media planners must also take into account: Skews in audience characteristics (such as age or geography).

Marketing 101

Marketing Audience Media MarTech 101

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Ad Monsters

NOVEMBER 13, 2024

First adopted by the European Union (EU) in October 2022 to replace the Electronic Commerce Directive of 2000, the DSA aims to protect online consumers by addressing systemic challenges like illegal content, disinformation, and the need for greater ad transparency.”

Electronics 107

Electronics Cookies Ad Targeting Advertising 107

Martech

SEPTEMBER 6, 2022

While it’s difficult to conjure any sympathy for these social media giants, marketers and smaller app developers are seeing their entire businesses being upended by these changes, as Facebook is often a primary channel for audience targeting. iOS still dominates ad spend market share — here’s why.

Advertising 113

Advertising Conversion Audience Mobile Ads 113

MNTN

MARCH 24, 2023

Users were unperturbed when subscription prices were raised by 38% in December 2022—the vast majority of subscribers (94%) kept the service despite the price increase of $3 per month. At this point in major streaming networks’ ad evolution however, some are still working out the kinks when it comes to targeted advertising.

Viewability 98

Viewability Ad Targeting Ad Tech Advertising 98

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

MNTN

FEBRUARY 7, 2025

Limited Audience Reach Compared to AVOD Since SVOD services require a paid subscription, they may have a more limited audience compared to ad-supported streaming services , and that can affect content visibility and brand exposure. Explore the many benefits of streaming advertising by working with MNTN. The post What Is SVOD?

Audience 52

Audience Advertising Ad Targeting Marketing 52

Digiday

SEPTEMBER 20, 2022

The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Since then, Privacy Sandbox and any number of aviary-themed phrases have been etched indelibly into the collective mindset.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 113

Audience Cookies Retargeting Marketing 113

Martech Series

JUNE 20, 2022

Ericsson Emodo Launches Industry First Accuracy-Verified Audience Solutions with Three UK to Improve Ad Efficacy and Audience Accuracy. AdQuick.com and LiveRamp Partner To Enhance Outdoor Ad Targeting and Analytics. Five Trends and Predictions for Events in 2022. Magnite and Primis Launch Sustainable Stream.

Marketing 88

Marketing MarTech GDPR Affiliates 88

Digiday

APRIL 24, 2023

This initial report provides an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements. Streaming claimed the largest share of U.S.

Audience 69

Audience Agency Advertising Ad Exchange 69

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Advertising technology describes the software and the tools used by advertisers to deliver targeted digital ads to consumers. The components of adtech. This speed cannot be achieved manually.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MARCH 7, 2022

“Typically, in marketing, you look at how banner ads or display ads perform in other locations,” Pierangeli said. You take into account personas and the demographics for your audience. I have an understanding of target personas and what’s important to them. The new blue website launched on February 14, 2022.

A/B Testing 98

A/B Testing Audience Ad Targeting Conversion Rate 98

Kevel

JUNE 14, 2022

Contextual targeting is a great way for publishers to obtain or retain advertisers, who are constantly looking for ways to reach their target audience at the right times. And if the ad slot has more value, they will pay more to buy it, allowing you to charge higher rates for such targeting options.

Banner 52

Banner Cookies GDPR Ad Targeting 52

Digiday

OCTOBER 5, 2022

Square also is using Meta’s native ad-targeting features on Facebook and Instagram to target Spanish speakers. The strategy is a reflection of changing times: using social media to reach audiences based on criteria like race or ethnicity is no longer an option. It’s not about re-inventing the wheel,” he said.

Marketing 69

Marketing Ad Targeting CPM Audience 69

Lemonads

FEBRUARY 1, 2021

However, this also means that it’s the first platform that affiliates and other marketers turn to when trying to establish a connection with their audiences. At lemonads, we work with leading affiliates that generate a significant part of their revenue through Facebook ads.

Affiliates 52

Affiliates Audience ROI CPA 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). An example of integration between a DSP and a DMP is to gain audience extension.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Ad Monsters

APRIL 20, 2023

As advertisers pivoted away from traditional advertising to microtargeted programmatic campaigns, revenue for global newsletters fell from $107 billion in 2000 to nearly $32 billion in 2022, according to GroupM. And it’s not good for advertisers, as all brands lose when poor quality ads proliferate, leading journalists to warn consumers.

Advertising 98

Advertising Ad Targeting Audience Marketing 98

VideoWeek

NOVEMBER 8, 2024

AppLovin’s investment in first-party data through acquisitions and partnerships with game studios has also been key since Apple’s introduction of App Tracking Transparency, which made mobile ad targeting and measurement based on Apple’s mobile identifier much more difficult.

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

JANUARY 11, 2023

The decline of the media industry’s traditional means of ad targeting and measurement, such as third-party cookies or mobile IDS (MAIDs), has given rise to a glut of alternative tools to help marketers engage intended audiences. Scale : what’s the match rate with my audience?

Cookies 79

Cookies GDPR Audience Media 79

Martech

AUGUST 11, 2021

In the coming months, Google Ads will “be expanding safeguards to prevent age-sensitive ad categories from being shown to teens, and we will block ad targeting based on the age, gender, or interests of people under 18,” the company said. With the Delta and Lambda variants, this trend may continue into 2022.

Conversion 111

Conversion Marketing MarTech Ad Targeting 111

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. Geddes added, “That means there will be more competition for less targeted ads,” noting that, at this point, it is still too difficult to predict how Topics will work in practice.

Cookies 101

Cookies Audience Food Advertising 101

Digiday

OCTOBER 25, 2022

In 2022 and going into 2023, retailers are launching captivating TV ads targeting customers most likely to convert. Not only are marketers better able to track ad effectiveness and return on ad spend, but learnings from CTV can be applied across retailers’ marketing mix. ” .

Retail 68

Retail A/B Testing Shipping Audience 68

Martech

MARCH 10, 2022

Updates: Audience and account data updated bi-weekly Audience naming conventions: Vocabulary can vary from department to department; ensure consistency to keep the data clean. Hierarchical taxonomy: Ensure the prioritization of the audiences is clear and documented. Bombora, 6Sense) ABM ad-targeting platform (e.g.,

Marketing 106

Marketing Brand Awareness Click Through Rate Audience 106

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Search Map listing ads.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JANUARY 24, 2023

Despite the lineup of major ad-supported streamers being as full as it’s ever been with Netflix and Disney+ entering the fray late last year, there remains a streaming ad supply shortage, at least among the top-tier services. households used in the fourth quarter of 2022. Numbers to know 5.4:

Pop-Up 72

Pop-Up Ad Tech Agency Advertising 72

PrograMetrix

APRIL 14, 2021

Between GDPR and CCPA, iOS14, and the phaseout of third-party cookies across all major browsers by 2022, a lot has already begun to evolve in the digital ad ecosystem, with plenty more coming soon. Unified ID 2.0 UID2): Our partners at The Trade Desk are working closely with many others in the industry on Unified ID 2.0.

Cookies 52

Cookies GDPR Ad Targeting Foot Traffic Attribution 52

Clearcode

MARCH 23, 2023

According to the forecasts by the consulting agency Bain & Company, companies will increase their ad spending in the retail media space to US$25 billion by 2023. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising. million people.

Retail 59

Retail Media eCommerce Audience 59

Clearcode

DECEMBER 17, 2023

Concurrently, the AdTech industry is diligently working to establish new standards aimed at enabling brands to efficiently connect with new audiences. What kind of ad targeting is available and what type of measurement data is also available to brands? what does that look like? Is that, kind of, how it looks?

Advertising 109

Advertising Audience Entertainment A/B Testing 109

Mediavine

JULY 29, 2021

One component of Google’s vision for a post-cookie world is its Privacy Sandbox initiative, which aims to build technologies that protect user privacy while still allowing for effective ad targeting. As an industry, we can and should do hard things. What Do Mediavine Publishers Need to Do? How do you do that? What is Grow?

Cookies 52

Cookies Ad Targeting Audience Advertising 52

Digiday

SEPTEMBER 15, 2022

BDG is pacing to be up 35% year over year in total revenue this year, after being up 31% in the first half of 2022, according to the company’s CRO and president Jason Wagenheim, and this is partially because the average deal size in its advertising revenue is up 15-20% year-over-year. Reaching audiences through inboxes and headphones.

Media 69

Media Advertising Cookies Impressions 69

Digiday

MAY 7, 2023

Rather than being just a retail media network, he said Dollar General’s strategy is focused on also being an audience provider, with between 10% and 20% of its media network being on-site while the rest is off-site, according to Fox. You’ve got to be cautious where your data is going as a retailer,” Skinner said.

Retail 69

Retail Media Cookies Ad Tech 69

Single Grain

JULY 25, 2023

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JUNE 25, 2021

In an effort to streamline a bloated digital advertising infrastructure and help create a new set of user privacy-focused open web standards, Google has announced that it will be ending support for third-party browser cookies in its Chrome browser by 2022 with its Privacy Sandbox. 5) The Development of New Ad Technologies.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64