2022 Ad Targeting Display Advertising 
Basis
MARCH 22, 2023
Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.
Ad Wisey
MAY 13, 2022
For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. Hubspot automates ad targeting lists by automatically syncing leads and audiences.
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Martech Series
NOVEMBER 1, 2022
Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. Unlike other platforms, GO Digital offers the best of both worlds in a single offering: GO Data custom audience creation comes bundled with advanced advertising options for display, video, or audio advertising channels.
Clearcode
APRIL 4, 2022
A lot happened in the AdTech and MarTech world in Q1 2022. Back in July 2021, Google Chrome floated the idea that its interest-based advertising proposal — Federated Learning of Cohorts (FLoC) — could be replaced by a topics-based advertising proposal. Attribution Reporting proposal: updates in January 2022 — Chrome Blog.
Adtelligent
JULY 19, 2022
In that case, they can fill in the given form, thus providing additional information to advertisers with the opportunity to track these new leads and analyze their data. In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Display advertising.
Clearcode
APRIL 21, 2023
Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Native advertising also saw its popularity among publishers as a revenue source drop from 76% in 2020 to 59% in 2022.
illumin
JUNE 7, 2018
This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.
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