Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Clearcode

DECEMBER 12, 2022

While many telcos have failed to make their AdTech businesses work, there are companies that have succeeded, such as Alticel, Ericsson and T-Mobile. In 2019 T-Mobile bought PushSpring, an AdTech company specializing in mobile ads and push notifications.

Demand Side Platform 52

Demand Side Platform ROI Ad Targeting MarTech 52

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 14, 2023

Ad placements include: Desktop newsfeed Mobile newsfeed Desktop right sidebar Stories Messenger Marketplace It is a self-serve platform, meaning anyone can sign up and start running ads for their business. You can also place ads in Gmail at the top of the user’s inbox. billion in advertising revenue for Microsoft in 2022.

Ad network 98

Ad network Conversion CPC CPM 98

Single Grain

JULY 20, 2023

There are many statistics to back up these claims, such as: On average, businesses make $2 for every $1 spent on Google Ads. 80% of internet users see ads on the Google Display Network daily. Google’s ad revenue was $54.48 billion in Q3 2022, and they account for 92% of the search market share.

ROI 52

ROI Conversion CPC Food 52

VideoWeek

AUGUST 18, 2023

The Week in Tech InMobi Acquires Quantcast’s Consent Management Platform Mobile ad network InMobi has acquired Quantcast Choice, the ad tech firm’s consent management platform. The agreement grants Equativ publisher domains new targeting capabilities, according to the company, without the use of profiling or personal data.

Ad Tech 52

Ad Tech Audience Agency Media 52

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Based on an interview with Iván Markman, Yahoo’s chief business officer, and Gio Gardelli, who leads product for Yahoo’s ad targeting, identity and trust. What is ConnectID?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

Ad Tech 52

Ad Tech Media Agency Audience 52