Adweek

JULY 14, 2022

In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022.

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Advertising 293

Adweek

APRIL 16, 2024

Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022. Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade.

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Adweek

DECEMBER 5, 2022

political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. Excluding U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. In fact,

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Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Adweek

SEPTEMBER 30, 2022

Political advertising is in full swing as we head into the 2022 midterm elections this November. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed.

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Adweek

SEPTEMBER 13, 2022

Round 2 of Adweek Readers' Choice: Best of Tech Partner Awards 2022 is now open, and we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote. The nominees who received the most votes in Round 1 are moving on, and the power is still in.

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Adweek

SEPTEMBER 7, 2022

The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners.

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Advertising 261

Adweek

DECEMBER 1, 2022

The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube's top ad for 2022. Google creative director Maria Perazzo said in a blog post Thursday, "Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don't want to stop.

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Advertising 246

Adweek

JULY 18, 2022

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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Adweek

NOVEMBER 7, 2022

If brands want to advertise in Telemundo's U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they're pretty much out of time. 20 in Qatar, according to Mark Marshall, president of advertising.

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Adweek

SEPTEMBER 28, 2022

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world's largest soccer event.

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Adweek

JANUARY 2, 2024

from Q2 2022, but far more interesting was the 154.8% In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% growth in the "miscellaneous" category.

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Adweek

JANUARY 23, 2025

Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,

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Advertising 293

Adweek

SEPTEMBER 8, 2023

31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? What college football fan could forget 11:59 p.m. Not anyone who watched on ESPN, that's for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the.

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Advertising Marketing 307

Ad Rants

JULY 25, 2022

Paid advertising is one way to dominate your industry and get ahead of the competition. Here are the top 6 trends that you can expect to see in 2022: 1. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting. The continued growth of voice search.

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Adweek

JANUARY 23, 2023

In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face.

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Advertising Communications 292

Adweek

JULY 7, 2022

After a two-year delay, the UEFA Women's Euro 2022 soccer tournament kicked off in Manchester's roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99.

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Adweek

OCTOBER 25, 2022

In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov. 21 kickoff drawing closer,

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Adweek

DECEMBER 11, 2022

"It's a mindset within this company that things should change, can change, and that it will be better because of it," said Troy Ruhanen, chief executive of Omnicom's TBWAWorldwide, referring to the continued movement of the advertising group, which he calls a "collective." With more than 100 offices.

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Adweek

DECEMBER 11, 2022

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Agency Advertising 273

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. The state passed Senate Bill 6 on May 10, 2022. Follow @illuminHQ

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Digiday

DECEMBER 9, 2024

Organized crime is heavily involved, and rogue states appear to be using malvertising (malicious advertising) to attack critical infrastructure. For example, Ukraine was barraged with phishing redirects and backdoors delivered by advertising before Russias invasion in 2022. Continue reading this article on digiday.com.

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Adweek

JUNE 13, 2022

On this week's episode of Yeah, That's Probably an Ad, creativity and inclusion editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and Europe creative editor Brittaney Kiefer to talk about the return of advertising's most high-profile international event, Cannes Lions.

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Adweek

AUGUST 1, 2022

For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote in our Adweek Readers' Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should.

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Marketing Advertising 284

Adweek

AUGUST 12, 2022

But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. For more than a decade many political campaigns were fought, and won, on Facebook.

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Adweek

DECEMBER 19, 2024

The news outlet, which launched in June 2022 with $50 million in backing from businessman Stewart W. Bainum, generates revenue from three primary sources: subscriptions (45%), advertising (35%), and philanthropy.

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Banner Advertising 358

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

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Adweek

OCTOBER 26, 2022

Spotify experienced slow ad revenue growth during the company's 2022 third-quarter earnings call Tuesday but was still up 19% versus the same quarter last year. Top line The audio platform's total Q3 revenue topped $3 billion, up 21% year over year, with ad revenue making up 13% of the company's total revenue. Spotify's ad revenue.

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Advertising 246

Adweek

AUGUST 20, 2024

With over two decades of experience at Target, John Storms brought a wealth of knowledge to Lowe's when he joined as senior director and head of client services in 2022. That experience spans both retailers and advertisers.

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Adweek

NOVEMBER 20, 2022

That's why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers' Choice: Best of Tech Partner Awards--which recognizes the top advertising.

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Ad Tech Advertising 261

Adweek

SEPTEMBER 8, 2023

Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its organizational structure in 2022 to better mesh brand and performance marketing and come up with a full-funnel approach.

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Adweek

JULY 20, 2022

Despite solid growth in the first half of 2022, global ad spend forecasts for the remainder of 2022 and 2023 are being downgraded as marketers take a "glass half full" approach to budget planning.

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Adweek

JUNE 13, 2023

Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. The BrandZ list assesses brand value in.

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Advertising 282

Adweek

JANUARY 6, 2023

A new report from Forrester, "Twitter Isn't Canceled; It's Downgraded," stresses that Twitter is far more relevant to users than advertisers and provides suggestions on how marketers should treat the platform moving forward. used Twitter weekly in 2022, well behind Facebook (63%) and Instagram.

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Adweek

FEBRUARY 16, 2023

When advertisers turned to digital advertising to capture peoples' attention during Super Bowl Sunday, they were prioritizing different digital channels than in 2022, with a pivot toward TikTok and away from Twitter, spurred by frictions with the latter platform and marketers finding equal-to-better performance elsewhere.

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Advertising Marketing 307

Adweek

AUGUST 13, 2024

Since buying the social media platform in 2022, Musk has been in the headlines over misinformation, buyer's remorse, warring with advertisers, and more. Elon Musk's ownership of X (formerly Twitter) has not been without its challenges and criticisms.

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Media Advertising 292

Adweek

DECEMBER 29, 2022

With that caveat, we wanted to highlight a few of the bright spots from 2022 when it comes to the advertising industry's response to climate change. The harm global warming is doing to the planet will take a lot of work to slow down and mitigate. Because amid.

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Advertising 313