Adweek

DECEMBER 20, 2022

That's why each year around this time, we track the sentiments that agencies send out in the form of holiday cards to their partners and clients to thank them for another year of. Not many of us get a whole lot of physical mail anymore, but holiday cards are a welcome addition to the mailbox.

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Agency 296

Adweek

DECEMBER 1, 2022

For the first time in Adweek's Agency of the Year program, we're releasing the shortlist of agencies considered for each of our Agency of the Year categories. Adweek has expanded the categories this year, adding Midsize U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

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Agency 246

Adweek

DECEMBER 5, 2022

For the first time in Adweek's Agency of the Year program, Adweek is releasing the shortlist of agencies considered for each of its Agency of the Year categories. Adweek has expanded the categories this year, adding Midsized U.S., and Multicultural to the existing program of U.S., Global, International and Breakthrough.

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Agency 246

Adweek

DECEMBER 12, 2022

On this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller is joined by Jameson Fleming, Adweek's managing editor for agencies and brand marketing, to discuss this year's Agency of the Year award winners and the changes made to our selection process to better reflect the.

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Adweek

DECEMBER 23, 2022

And here at Whalar--2022's Streamy Award winner for Agency of the Year--we've brought you the biggest names to help navigate the. What is the creator economy, and why should you care? Well, it turns out you do care. After all, the global creator economy is estimated to be worth more than $104 billion!

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Agency 276

Adweek

DECEMBER 11, 2022

No agency succeeds by playing it safe. Boring creative doesn't move the needle for brands, and agencies that peddle in mediocrity dissolve quickly. That has never been a problem for Mischief @ No Fixed Address in its two-and-a-half years of existence.

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Agency 263

Adweek

DECEMBER 11, 2022

If you ask Majority founder Omid Farhang to reflect on the past two years since creating the company, he'd describe a beginning rife with "beautiful accidents and unintended consequences." Despite how that may sound, he means it in the best possible way. When we started the company, [the partners and I] put plans in place.

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Agency 296

Adweek

DECEMBER 11, 2022

For TBWAWorldwide, disruption is not just methodology. It's a mindset within this company that things should change, can change, and that it will be better because of it," said Troy Ruhanen, chief executive of Omnicom's TBWAWorldwide, referring to the continued movement of the advertising group, which he calls a "collective."

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Adweek

JULY 18, 2022

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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Adweek

AUGUST 15, 2022

There are several big changes to Adweek's Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication's Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards.

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Agency 246

Adweek

SEPTEMBER 19, 2022

After The Martin Agency's new business machine roared to life in 2020, winning accounts like Axe, Old Navy, Twisted Tea and Century 21, the agency spent 2021 delivering its first work for those brands. On the new business front, the pipeline was cooler, but in 2022, the agency once again is making noise, largely without.

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Agency 246

Adweek

MARCH 12, 2023

Five years ago, the Stagwell-owned agency did not have a media practice. While Gale was shortlisted for Adweek's 2022 U.S. Agency of the Year award--which. Ten years ago, Gale did not exist.

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Agency Media 246

Adweek

SEPTEMBER 12, 2022

Music producer and Adweek's 2022 Brand Visionary Pharrell Williams announced the launch of new creative advocacy agency Mighty Dream today. The Grammy-winning producer and entrepreneur collaborated with Edelman to co-found the effort. Mighty Dream will.

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Agency 246

Adweek

SEPTEMBER 19, 2022

but that didn't stop the agency from creating a program for Lay's called Golden Grounds that had roots--literally--in the soil. The early 2022 project, launched in the football-frenzied lead-up to Super Bowl 56, took dirt from NFL stadiums around the country and used it to. There isn't a single farmer on staff at TBWAChiatDay N.Y.,

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Agency 246

Adweek

DECEMBER 5, 2022

in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. Excluding U.S. political advertising, advertising revenue grew by 6.5% market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. The numbers don't indicate economic prosperity by any means.

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Adweek

JUNE 24, 2022

The witty campaign Confusing Times was released by Burger King last summer to promote its Plant-Based Meat menu additions with the creative receiving much acclaim, winning several awards at Cannes Lions. Its follow-up campaign 'More Confusing Times' is also performing strongly at the awards this year.

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Agency 255

Adweek

MARCH 2, 2023

The holding company's full-year 2022 revenue reached a record $2.7 Stagwell Inc. continued its growth spree last year despite global economic headwinds, with total revenue up 21% compared to 2021. It's racked up six consecutive quarters of double-digit growth, according to financial results released today.

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Ad Rants

JULY 25, 2022

A PPC agency can help you create and implement an effective PPC campaign that will help you achieve your business goals. Here are the top 6 trends that you can expect to see in 2022: 1. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting.

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Adweek

JUNE 13, 2022

From burgeoning agency talent to industry thought leaders, prolific writers to onscreen icons, the art that sustains us is a community-wide accomplishment deserving of emphatic praise. There is never one singular entity to thank for stellar creativity.

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Agency 276

Basis

JANUARY 23, 2025

Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages. As such, staying ahead in the industry requires agency leaders to understand this evolving landscape and cultivate diverse-owned supply partnerships thoughtfully and proactively.

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Adweek

SEPTEMBER 6, 2024

This week's roster updates feature some exciting new hires and leadership moves as agencies continue to build out their creative, operational, and strategic teams. Van Meter, who joined the agency in 2022, will lead operational efficiency, talent acquisition, and innovation, driving the agency's continued.

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Agency 304

Ad Rants

OCTOBER 28, 2022

The following blog will discuss why SEO is important for businesses in 2022. An Impressive Digital - Top Brisbane SEO Agency is helping promote businesses in Australia. Let's start with a better understanding. Improve Brand Awareness. SEO improves brand awareness and enhances digital visibility.

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SEO Conversion Rate Brand Awareness Conversion 223

Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. For instance, 86% of agency pros surveyed said their agency added a new offering for clients.

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Adweek

DECEMBER 18, 2023

Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that's coming into its own.

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Agency Marketing 363

Adweek

NOVEMBER 7, 2022

The signs for recession are here: Consumers and corporations alike are already tightening their budgets, economic growth has slowed, stock markets have tumbled in 2022 and inflation continues to remain high due to global conflicts, disrupted supply chains and elevated gas prices.

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Agency Marketing 246

Adweek

NOVEMBER 14, 2023

Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn't been filled since early in 2022. Sarmiento joins the agency, which was named Adweek's U.S.

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Agency 320

Adweek

SEPTEMBER 8, 2023

Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit.

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Agency 352

Adweek

AUGUST 14, 2024

Amid a fashion comeback, Ugg showcases its place in the cultural zeitgeist in the first global campaign by its new creative agency AKQA. Feels Like Ugg," launching on Thursday, reveals the brand's Fall/Winter line and builds on the brand's platform that debuted in 2022.

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Fashion Agency 315

Adweek

JANUARY 8, 2024

Amanda Richman, who led GroupM agency Mindshare in North America, suddenly left the organization last March and is now joining digital marketing agency Wpromote's board of directors. It made Adweek's list of Fastest-Growing Agencies in 2021, 2022 and.

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Agency Marketing Media 296

Adweek

JULY 18, 2022

Adweek 2022 Media All Star Christina "Chrissie" Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency's previous CEO John Osborn. Hanson ascends to the role after filling the global chief strategy officer position since 2018.

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Agency Media 304

Adweek

JULY 2, 2024

In 2022, McDonald's set out to jumpstart its marketing efforts to build more brand love with more than just kids. The brand and its agency partner Wieden+Kennedy, had already succeeded with its "Famous Orders," where celebrities like Mariah Carey, J Balvin.

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Marketing Agency 296

Adweek

AUGUST 18, 2022

Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency's 2022 Growth Marketing report bases its findings on survey responses from 400 U.S.

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Adweek

NOVEMBER 6, 2023

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.

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Adweek

OCTOBER 25, 2024

BBDO New York chief creative officer Matt MacDonald is leaving the agency, ADWEEK has learned. MacDonald took on the role at BBDO NY in April 2022, after being promoted. A BBDO spokesperson confirmed his departure and said MacDonald had a "great opportunity he couldn't turn down." It is not clear what his next move is.

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Agency 276

Adweek

JANUARY 9, 2023

As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside experts for help. As such, over a third of businesses are hiring consultants to aid in ESG reporting processes, according to a 2022 report by GreenBiz. In response, a new crop of businesses are springing.

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Agency 310

Adweek

DECEMBER 7, 2022

On the heels of a significant rebrand in 2022, Stagwell media agency Assembly has hired Bria Bryant as its new CMO. Bryant, who has already begun the new role, succeeds Mary Beth Keelty, who will take an elevated leadership role within Stagwell's Brand Performance Network, of which Assembly is a subsidiary. Bryant is based in.

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Agency Media 287

Adweek

MAY 24, 2023

Barrett takes over the role from Derek Robson, a 17-year GS&P veteran who left the agency in December 2022 to become CEO of Ideo. Goodby Silverstein & Partners (GS&P) has named managing partner Leslie Barrett as its next president, only the third person to hold the post over the past 30 years. Leslie is an.

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Agency 287