Adweek

SEPTEMBER 28, 2022

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world's largest soccer event.

Audience 209

Audience Media Advertising Marketing 209

Adweek

DECEMBER 26, 2022

With so many series and shows, you can't expect everything to find an audience. 1 through the end of June, there were around 357 scripted originals in the U.S., according to FX Networks chairman John Landgraf. That's 16% more than the previous year, which marked a new high of 559 overall. And, unfortunately, TV.

Audience 257

Audience 257

Ad Rants

JULY 25, 2022

Here are the top 6 trends that you can expect to see in 2022: 1. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting. So what does the future hold for PPC in the SaaS industry? The continued growth of voice search.

Machine Learning 252

Machine Learning Mobile Search Conversion Rate Conversion 252

Adweek

JUNE 23, 2022

As the Hispanic audience in the U.S. continues to grow, media companies and marketers alike are turning to emerging technologies and unconventional partnerships to achieve scale. These issues and more were explored at Adweek's second annual Elevate: Hispanic TV Summit.

Audience 250

Audience Media Marketing 250

Adweek

JULY 6, 2023

He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events--and the pro wrestling/mixed-martial arts.

Audience 227

Audience Marketing 227

Adweek

FEBRUARY 11, 2024

After forgoing a broadcast spot to pursue younger audiences on TikTok in 2022 and in the metaverse during last year's game--largely because its brand was already on State Farm Stadium in.

Audience 309

Audience 309

Adweek

JANUARY 2, 2024

from Q2 2022, but far more interesting was the 154.8% This was driven by publishers' growth in data monetization and interest-based audience segmentation; publishers are. In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3%

Advertising 308

Advertising Audience 308

Adweek

DECEMBER 21, 2022

Topics like audience targeting, alternative identifiers and retail media were discussed in depth, giving virtual and in-person attendees valuable insights. Back in person for the first time since its inaugural summit in 2019, Adweek's NexTech conference was held earlier this month.

Marketing 234

Marketing Retail Audience Media 234

Adweek

JULY 22, 2024

The WNBA and ESPN have been looking forward to this All-Star Weekend since the broadcaster's NCAA women's March Madness coverage more than doubled its viewing audience this year from 2022 and ended with nearly.

Audience 297

Audience Marketing 297

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 306

Cookies Ad Tech Audience Advertising 306

Ad Rants

JUNE 2, 2022

For example, if your target audience is a repair shop in Springfield, you will need to mention it clearly in the content description of the listings. Your GMB listing should include a brief but engaging blurb about your business that will capture the attention of the audience. Add High-Quality Pictures and Videos.

SEO 230

SEO Conversion Rate Brand Awareness Audience 230

Adweek

JUNE 13, 2022

This year's roster of branded content leaders earned a spot on the 2022 Creative 100 list for their ability to uniquely connect with (and, more notably, grow) their audiences while establishing a.

Audience 276

Audience Marketing 276

Ad Rants

AUGUST 2, 2022

The platform is an important tool in a modern marketer's arsenal and helps your target audience locate your services when they search for businesses near them on Google or Maps, so it's critical that you get it right. Have you been struggling to get your Google My Business page up and running? Showcase Your NAP Information.

SEO 191

SEO Brand Awareness Audience Marketing 191

Exchange Wire

JULY 8, 2022

It’s a place to test new copy, to try out new creatives in front of a wide audience, and allows creatives to ‘think big’,and propose grand scale, eye-catching initiatives. The post OOH: the trends of 2022 appeared first on ExchangeWire.com. OOH has always been seen as a playground for advertisers. But OOH [.].

Audience 122

Audience Advertising 122

Martech

DECEMBER 21, 2021

What will next year, 2022 bring for marketing operations? As the need for marketing tech management skyrockets, 2022 will be the year more companies bring on marketing ops leadership. . This is an area that’s ripe for disruption and will soon change in 2022. Which of the 2022 predictions do you think will come true?

Marketing 142

Marketing Ad Ops Education MarTech 142

Ad Rants

AUGUST 2, 2022

Is SEO important for your website in 2022? It can be challenging to determine how vital SEO will be in 2022, but there are some things we can look at to make an educated guess. However, a few reasons SEO will still be important in 2022. SEO budget considerations in 2022. Next, you need to determine your target audience.

SEO 130

SEO Audience Education Agency 130

Adweek

SEPTEMBER 16, 2022

There are more opportunities for brands today to engage with Hispanic audiences than ever before. But the audience continues to be underserved and underrepresented. NBCUniversal Telemundo Enterprises has built its audience by and for U.S. Hispanics, staying on top of the culture and trends that drive this vibrant audience.

Audience 230

Audience Marketing 230

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code This sets the stage for a takeover in 2022, as digital non-native consumers have transformed their habits to digital and mobile-first. Changing of the guard.

ROI 144

ROI Retail Marketing Cookies 144

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Samsung opened its first store in the metaverse in Decentraland in January 2022. The clever strategy helped Wendy’s win numerous influencer awards and boost brand recognition.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Adweek

DECEMBER 12, 2022

In addition to its eye-popping NFL ratings, Fox Sports has also seen record viewership for English-language soccer during the 2022 FIFA World Cup, as well as the biggest audience since 2011 for Nov. Dallas Cowboys NFL game averaged 42 million viewers, breaking a TV record set in 1990.

Audience 245

Audience Marketing 245

Adweek

OCTOBER 21, 2022

In 2022, global audiences share more consumer frustrations than ever. The media landscape is at an inflection point, but it's also ripe for innovation. So do brands, clients and partners. All are looking for new opportunities and fundamental change.

Media 243

Media Audience 243

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone.

Cookies 127

Cookies Retail Communications Conversion 127

Adweek

NOVEMBER 21, 2022

Failing to include early voters in audience segment targeting could have led to nearly $1.5 The 2022 key voter analysis from Stirista found 65% of the total U.S. midterm votes were.

Audience 237

Audience Marketing 237

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. You’ll learn: The simplest ways to engage your audience across different platforms. By the end of this training, you’ll be able to confidently add video into your marketing strategy and create the kind of content your audience will love.

SEO 128

SEO Audience Conversion Media 128

Adweek

JUNE 20, 2022

YouTube revealed its Cannes to Cannes Ads Leaderboard Monday, featuring the 10 most popular video ads on its platform worldwide from June 2021 through May 2022. The Google-owned video site said its ranking is determined via signals including audience retention, organic views, paid views and watch time.

Video Ads 225

Video Ads Audience 225

Adweek

SEPTEMBER 7, 2023

In 2022, the company partnered with Insight Publicis to launch its services in Nigeria as part of Prime Video's expansion plans across the EMEA region. Amazon Prime Video is a popular streaming service that offers a wide variety of TV shows, movies and documentaries to its subscribers.

Audience 312

Audience 312

Adweek

JULY 19, 2022

According to Heineken's 2022 Beer Report, 46% of Gen Z and millennials are drinking less alcohol in general, while 26% would like to see a greater choice of lighter-style beer. For Heineken-owned Desperados, this presents somewhat of a conundrum since its target audience.

Audience 217

Audience 217

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. The post YouTube to double down on Shorts in 2022 appeared first on MarTech. Additional reporting by Kim Davis.

Video Ads 121

Video Ads Conversion MarTech Audience 121

Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

Audience 90

Audience Cookies Ad Targeting Media 90

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The company acquired podcast database Podchaser in 2022 to gain insights on 4.5 As the top U.S. billion data points.

Audience 100

Audience Advertising Media Entertainment 100

Digiday

DECEMBER 28, 2022

With massive audiences, data-driven advertising and content-rich formats, advertisers have gone from dipping their toes to throwing their budgets into the wells of Silicon Valley. Throughout 2022, major platforms have each had both collective and unique challenges. The year of copycats. in 2021, according to Gartner research.

Marketing 101

Marketing Audience Electronics Retail 101

Martech

MAY 15, 2023

Advertisers and audiences missed the memo and continue to flock to podcast programming. And the audience? “I This year the news is even better: 183 million Americans have listened to a podcast, tuning into an average of nine podcast episodes per week, up from eight episodes in 2022, according to The Infinite Dial, Edison’s 2023 Report.

Audience 110

Audience Advertising MarTech Marketing 110

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. But simply throwing automation into the mix isn’t enough.

Marketing 113

Marketing ROI MarTech Audience 113

MNTN

APRIL 7, 2023

million viewers in 2022, with free premium video streaming services tacking on another 5.6 As of 2022, less than half of US households subscribe to traditional pay TV, a figure that is predicted to continue declining steadily through 2027. Viewers in 2022 appeared first on MNTN.

Entertainment 98

Entertainment Audience Advertising Media 98

Digiday

APRIL 18, 2024

While this isn’t quite the case, the Times is clearly building out its games section as part of its audience diversification strategy. In 2022, the company acquired Wordle to bolster its gaming section, integrating the wildly popular word-guessing game into the NYT Games app alongside other puzzles such as Spelling Bee and Sudoku.

Audience 88

Audience Media Marketing 88

Ad Rants

NOVEMBER 14, 2022

In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 One of the most important ways that you can boost your business in 2022 is by creating online content. You would be surprised to learn just how much content is consumed in 2022.

Marketing 208

Marketing SEO Brand Awareness Audience 208

MNTN

SEPTEMBER 1, 2023

But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. With take-up of Disney+ among online over-64s rising from 7% in 2022 to 12% in 2023.” Older viewers are increasingly using streaming services,” reports Ofcom.

Audience 98

Audience Retail Fashion Entertainment 98