Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 70

Brand Awareness Pop-Up Food Media 70

Ad Rants

NOVEMBER 14, 2022

Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. In 2022, there are many social media platforms to choose from, and you are bound to find your audience using one of them, considering that around 4.7 Lead Magnet and Audience Research.

Marketing 212

Marketing SEO Brand Awareness Audience 212

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 64

Brand Awareness Pop-Up Food Media 64

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. billion in revenue in 2022, an increase of 20.7% OOH ads generated $8.6 By contrast, DOOH revenues increased 24.2%

Brand Awareness 60

Brand Awareness Audience Advertising Media 60

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Martech Series

DECEMBER 20, 2022

These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Basis

MAY 24, 2022

Skai Quarterly Trends Report: Q1 2022 [:09]. This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. TikTok Launches Audience Insights Platform [:02]. Report: The Benefits of an Integrated Strategy on TikTok [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Retail 52

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Blended in-game ads are what brands are most looking forward to. Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 52

Brand Awareness Ad Inventory Marketing Food 52

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 67

Audience Entertainment Media Brand Awareness 67

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Social media accounts for 33% of the total digital ad spend in 2022. SEO Keyword Research Made Easy in 2022. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 63

Audience Media Demand Side Platform Finance 63

Single Grain

MARCH 11, 2022

Content Production: Just like B2C companies, B2B brands can benefit from investing in content. In fact, content can be even more essential for B2B businesses, where it’s crucial to build an emotional relationship with your target audience. Dive Deeper: * SEO Keyword Research Made Easy in 2022. * Excellent Reporting.

SEO 98

SEO Agency Marketing ROI 98

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. Check out: Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022. Focus on Content Marketing.

Agency 52

Agency Public Relations SEO Brand Awareness 52

Digiday

DECEMBER 26, 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this.

Media 67

Media Retail Brand Awareness Agency 67

Single Grain

APRIL 25, 2022

Here are the top benefits of using PPC services to boost your business growth: Pay-per-click ads improve brand awareness because your business gets displayed at the top of the search results for your target locations and keywords. Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * How do they refine the target audience?

Agency 52

Agency Marketing A/B Testing ROI 52

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. In 2022, consumers across the globe spent $110 billion on mobile apps, which is more than 4 times higher than the global cinema box office.

Audience 91

Audience Brand Awareness Fashion Entertainment 91

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. Twitter marketing services help businesses improve brand reputation, generate thought leadership and attract leads for their clients. For all kinds of companies, Twitter can be a powerful tool for connecting with your audience, nurturing leads, and increasing conversions.

Agency 52

Agency Marketing Audience Media 52

Single Grain

MARCH 21, 2022

A TikTok advertising agency always remains up to date with the latest challenges and trends that will allow your content to strike a chord with your audience. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost.

Agency 59

Agency SEO Media Audience 59

Single Grain

SEPTEMBER 20, 2022

Content marketing remains the top activity for digital marketers: 91% of marketers use content marketing to reach their audience. Businesses leverage content marketing because it helps them grow their audience base, improve search traffic, increase conversions, and establish their brand as the leader in their target niche.

Agency 52

Agency Marketing SEO Conversion 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Table of Contents. hide ] What Is a Display Ad Network? Google ADX 2.

Ad network 52

Ad network CPC CPM CPA 52

Single Grain

APRIL 8, 2022

Top 5 Global SEO Agencies of 2022. If you work for a brand that’s expanding internationally and you need to get more targeted visitors at low costs for each of its global subsidiaries, you need to plan your international SEO campaign. Shape Your Marketing Strategy for Each Global Audience. Top 5 Global SEO Agencies of 2022.

SEO 52

SEO Agency Audience Finance 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience.

Agency 52

Agency Advertising Retargeting Conversion 52

MNTN

JULY 25, 2022

The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Advertising 98

Advertising Media Brand Awareness Audience 98

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. Here are some trends and tips for making the most of cannabis ad spend in 2024: Trend #1: Prioritizing Targeted Brand Awareness There are a lot of consumers out there who are new to cannabis. The cannabis market is forecast to reach a whopping $50.7

Marketing 61

Marketing Brand Awareness Education Audience 61

Single Grain

MARCH 31, 2022

They create buyer personas, identify the top channels where your target audience might be present – Twitter is particularly popular for crypto users where activity and engagement in DeFi is high – and prepare a custom marketing plan to attract both investors and buyers. As of January 2022, more than $92 billion is locked in DeFi finance.

Agency 52

Agency Marketing Finance Education 52

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Single Grain

MAY 5, 2022

For SaaS companies, content is particularly valuable, because it plays a vital role in forming the relationships you need with your target audience to ensure long-term subscriptions and repeat sales. The strategy portion of the service may also include things like competitor analysis and gathering audience insights.

Agency 59

Agency Marketing SEO ROI 59