Digiday

JUNE 23, 2022

Rent-to-own retailer Aaron’s is looking to boost brand awareness through bilingual TV spots as well as out-of-home and print ads — all with a little help from Mr. T. T, the campaign, created by Reckon Branding, also features in-store and out-of-home advertising to complete the full-funnel approach.

Brand Awareness 73

Brand Awareness Electronics Audience Education 73

Digital Turbine

AUGUST 1, 2022

In this edition of Mobile Monday, we’re covering brand advertising expansion into mobile games and reaching a diverse audience and the Global Games Market Report indicating mobile as the top catalyst for growth. Reaching a Wider Audience with In-Game Mobile Ads. billion gamers worldwide in 2022 expected to help generate $196.8

Audience 98

Audience Marketing Brand Awareness Mobile Ads 98

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 73

Brand Awareness Pop-Up Food Media 73

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

NOVEMBER 14, 2022

The debut of Netflix’s ad tier in November 2022 and Disney+’s announced upcoming launch have further ignited the ad-supported streaming boom. The 2022 CTV/OTT survey conducted by Advertiser Perceptions found that advertisers are already shifting budgets toward CTV advertising. BY John Vilade, head of sales, Premion.

Audience 68

Audience Brand Awareness Marketing Brand Lift 68

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Digiday

JUNE 28, 2022

The partnership formed in May 2022, making Packed Bowls meals available for delivery via Uber Eats, DoorDash and Grubhub in all 50 states via the alliance with Nextbite, which taps into Wiz Khalifa’s vision and personality to create a one-of-a-kind menu that goes a long way in support of helping redefine late-night dining.

Brand Awareness 68

Brand Awareness Pop-Up Food Media 68

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. How can a brand benefit from BNPL advertising? An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

Digiday

APRIL 3, 2023

BodyArmor, the fitness drink brand founded in 2011, wants to capture the attention of a broader audience through the use of celebrity studded , digital out-of-home ads in Los Angeles, Miami and New York City. billion in revenue in 2022, an increase of 20.7% OOH ads generated $8.6 By contrast, DOOH revenues increased 24.2%

Brand Awareness 68

Brand Awareness Audience Advertising Media 68

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Valued at USD$198.4

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

DECEMBER 20, 2022

These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

MARCH 11, 2022

Content Production: Just like B2C companies, B2B brands can benefit from investing in content. In fact, content can be even more essential for B2B businesses, where it’s crucial to build an emotional relationship with your target audience. Dive Deeper: * SEO Keyword Research Made Easy in 2022. * Excellent Reporting.

SEO 98

SEO Agency Marketing ROI 98

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. This eye catching addition to the ad campaign is a conversation starter that places the brand onside with customer interest and privacy. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

MNTN

JULY 25, 2022

The 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions reveals that 30% of respondents say that these increases will come from an overall increase in their ad budgets, while 66% are shifting their budgets from channels like digital, social, and linear.

Advertising 98

Advertising Media Brand Awareness Audience 98

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 68

Audience Media Demand Side Platform Finance 68

Digiday

JUNE 9, 2022

and Europe to increasingly market to mainstream audiences. High with hype, top crypto companies are looking to reach the masses with the same tricks used before by a wave of DTC brands that used billboards and subway ads to legitimize new categories of products and services. Using OOH for more than brand awareness.

Brand Awareness 53

Brand Awareness Marketing Ad Inventory Food 53

Basis

MAY 24, 2022

Skai Quarterly Trends Report: Q1 2022 [:09]. This year’s first report from Skai (formerly Kenshoo) discusses how year-over-year spending in retail media, paid search, and social have accelerated in Q1 2022. TikTok Launches Audience Insights Platform [:02]. Report: The Benefits of an Integrated Strategy on TikTok [:03].

Brand Awareness 52

Brand Awareness Entertainment Audience Communications 52

Digiday

DECEMBER 26, 2022

This year ended up looking quite different from what was predicted by Digiday’s editors at the beginning of 2022, but it made for a fascinating saga to follow. At the same time, they are still trying to make sure that brand awareness and brand advertising goals are folded into this.

Media 69

Media Retail Brand Awareness Agency 69

Martech

FEBRUARY 9, 2023

Dig deeper: How brands lined up on CTV for the 2022 FIFA World Cup Cross-screen viewing behaviors “Brands don’t have to spend $7 million on a 30-second TV spot that will likely be forgotten in a few days,” said consultant Brittany Hodak. “The

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. InMobi has been instrumental in empowering brands to leverage the power of mobile in achieving full-funnel marketing objectives. To know more about our India wins, read our blog on Smarties 2022 India.

Ad Tech 52

Ad Tech Communications Brand Awareness AutoMobile 52

MNTN

AUGUST 19, 2022

This sentiment also applies to the wider world of streaming, where 57% of American audiences feel the ads shown on streaming services and apps are more relevant than those on linear TV. Advertisers are no longer approaching CTV as an additional or supplemental way to boost brand awareness and complement traditional advertising channels.

Brand Awareness 97

Brand Awareness Retail Advertising MarTech 97

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Eighty-five percent of U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

Martech

OCTOBER 17, 2023

2022 was a revelation, with B2B diving headfirst into influencer partnerships. It’s this hyper-targeted approach that ensures your brand message doesn’t just reach audiences but resonates deeply. These individuals have built audiences because of their unique approach to content. And, oh boy, did it pay off!

Marketing 119

Marketing Audience Brand Awareness ROI 119

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. Paid advertising promotes your brand, increasing brand awareness and visibility. Some brands may also use social media to improve their brand awareness. And don’t forget about personalization on social media.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JULY 22, 2022

Display ads are one of the most reliable ways to create brand awareness. Marketing Technology News: Contentstack Wins Six 2022 Comparably Best Places to Work Awards. The ad platform determines the best-performing format for the specified audience. Here are some tools that you should know about in 2022: 1.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Blended in-game ads are what brands are most looking forward to. Is your brand safe?

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech

JUNE 27, 2024

The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed. This trend underscores the importance of adapting our marketing strategies to meet audiences where they are. While linear TV still captures 61.5%

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

PubMatic

JANUARY 15, 2024

The most captive mobile audiences come from mobile-first countries, such as Singapore, South Korea and Japan, where people spend roughly 5 hours daily on mobile apps. In 2022, consumers across the globe spent $110 billion on mobile apps, which is more than 4 times higher than the global cinema box office.

Audience 93

Audience Brand Awareness Fashion Entertainment 93

MNTN

JULY 8, 2022

Not to mention, on linear TV it’s tough to get hyper-targeted with audiences, and brands often don’t have control over when their ads will play. So what should you do if your brand wants to advertise on TV but also ensure that your ads reach an audience that will convert, all while getting a high return on investment?

Advertising 98

Advertising Audience Banner Brand Awareness 98

Basis

AUGUST 30, 2022

Even still, CTV ad spend has skyrocketed recently, thanks to the powerful brand awareness, leads, and sales the format offers. In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Why the explosion?

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

The Ad Tech Blog

MAY 31, 2024

Without this critical input, designs may not fully resonate with or meet the expectations of the target audience, leading to lower engagement and adoption rates. Lastly, the challenge extends to maintaining a balance between innovation and brand consistency. Understand their preferences, behaviors, and technological comfort levels.

Education 130

Education Entertainment Fashion Retail 130

PubMatic

DECEMBER 22, 2022

“Therefore, an in-game format that appears as a virtual billboard within a gaming session becomes interesting, especially for brand buyers, because not only do you have exclusive attention from the user within the gaming session, you have that explicit engagement with the user specifically to drive brand awareness,” she said.

Advertising 98

Advertising Brand Awareness Cookies Audience 98