Digiday

DECEMBER 3, 2023

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

Audience 97

Audience Cookies Ad Targeting Media 97

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code So, instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes.”.

ROI 144

ROI Retail Marketing Cookies 144

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos.

Geo targeting 96

Geo targeting Advertising Cookies Audience 96

Ad Monsters

JANUARY 26, 2023

Last year, Black Friday saw another big boom — cookie stuffing — marking a sharp increase in fraudulent ad impressions. Confiant found a cookie-stuffing campaign running across multiple programmatic ad platforms around Black Friday. What is Cookie Stuffing? What did that teach us? Partnering with ad platforms.

Cookies 98

Cookies CPL Ad Tech Affiliates 98

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . 2022 was also a year full of innovation in the ecosystem. No Cookies?

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Cookies Ad Tech Ad Ops Ad Space 98

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Mediavine

JULY 28, 2022

“Reports of my death are greatly exaggerated.” – Third-Party Cookies / Mark Twain. Google‘s plan to phase out support for third-party cookies in 2022-23 will now be delayed even further, until at least 2024, the company announced in a blog post on July 27th. ” By mid-2021, that timeline was extended to 2023. “The

Cookies 93

Cookies Advertising Audience 93

Martech Series

OCTOBER 6, 2022

ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O.

Cookies 86

Cookies Audience MarTech Media 86

Ad Monsters

MAY 3, 2024

With the death of cookies, the decline of MFA sites, and 96% of publishers depending on contextual targeting for their business, a paradigm switch is set to occur, placing more value, and power, to the publishers who create high-quality content. The video publishing industry is a strange enigma. However, this wasn’t always the case.

Audience 82

Audience Advertising Cookies Ad Space 82

Martech Series

JULY 7, 2022

ActionIQ, the leader in customer experience (CX) solutions, announced that it won the 2022 Digiday Media Award in the Best First-Party Data Strategy category. “With the death of the third-party cookies, first-party data has become the most essential brand asset. AIQ recognized in Best First-Party Data Strategy category.

Media 79

Media Cookies MarTech Audience 79

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Ad Tech 97

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new? Why now and what’s the reaction?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72

Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Regifting this list is not only allowed—it’s encouraged! The economy.

Advertising 98

Advertising Cookies Ad Inventory Marketing 98

Mediavine

JULY 31, 2022

This marks a huge change for titans who are typically unstoppable revenue machines, proving that volatility is the dominant economic theme of 2022. Beyond that, continuing to create and promote great content — and pushing that content to a hungry audience — is an approach that never fails. Does the usual advertising cycle matter?

Advertising 86

Advertising Cookies Manufacturing Audience 86

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 72

Cookies Food Impressions Audience 72

Digiday

SEPTEMBER 20, 2022

The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., The deprecation of third-party cookies. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 145

Marketing Cookies MarTech Audience 145

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Digiday

AUGUST 31, 2022

In doing so, the brand, known for its cookies, is building a community of Gen Z fans. The brand’s cookies are made from functional ingredients that help consumers get their vitamins while also satisfying their sweet tooth. According to Kantar data, Deux spent a little over $35,000 so far on advertising efforts in 2022.

Cookies 69

Cookies Food Entertainment Media 69

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. Nearly two-thirds (62%) of users spent at least $200,000 on clean rooms in 2022, and 23% spent more than $500,000. Why we care.

ROI 111

ROI Marketing Cookies MarTech 111

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.

Marketing 98

Marketing Cookies MarTech Audience 98

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

VideoWeek

SEPTEMBER 13, 2022

For ease of navigation, the following guide pulls out the video and TV highlights taking place at DMEXCO 2022. 16.30, MC 8A: Moments Are The New Cookies with Raman Sidhu (Verve Group) and Kate Foreman (Getty Images). Please get in touch for information on tickets and partnerships. Conference Highlights.

Food 72

Food Cookies Advertising Communications 72

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. First-party cookies are currently supported by all browsers,” he said.

First-Party Cookies 113

First-Party Cookies Cookies Marketing MarTech 113

AdExchanger

JANUARY 1, 2024

Advancements in targeting, measurement and ad verification in 2022 were supposed to have set the stage for a growth spurt in 2023. The in-game ad market entered 2023 riding a wave of optimism.

Audience 137

Audience Advertising Marketing Cookies 137

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame. Its website also still drops cookies. Topics and clean rooms.

Marketing 101

Marketing Cookies GDPR MarTech 101

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

Cookies 96

Cookies GDPR Audience Advertising 96

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Unruly

APRIL 7, 2022

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns. APRIL 7, 2022 – RESTON, Va., Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions.

Audience 52

Audience Cookies Advertising Media 52