Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code So, instead of spying on consumers through cookies, brands can simply ask consumers for feedback and offer them recommendations based on their likes and dislikes.”.

ROI 144

ROI Retail Marketing Cookies 144

Ad Monsters

MAY 6, 2023

Buy-side, sell-side, and every other nook and cranny of the ad tech ecosystem raised alarm bells a few years ago when Google first announced the annihilation of the third-party tracking cookie. But that has not stopped publishers and advertisers from preparing for a post-cookie world, at least not most of them. In 2022, 63.8%

Cookies 105

Cookies Advertising Viewability Ad Tech 105

Basis

JUNE 29, 2022

Midterms are inherently turbulent periods for political advertisers, but the 2022 election cycle promises an entirely new level of instability. Read on to learn about the challenges to targeted political marketing in 2022, as well as some new targeting solutions marketers can use to cut through the chaos.

Geo targeting 98

Geo targeting Advertising Cookies Audience 98

VideoWeek

OCTOBER 4, 2023

Despite (or perhaps because of) the multiple delays to Google’s timeline for completely removing third-party cookies from Chrome, many businesses still don’t have their post-cookie strategies in place. French publisher Les Echos-Le Parisien Group is one of those which has been testing out cookieless solutions.

Cookies 98

Cookies Click Through Rate Audience Ad Tech 98

Ad Monsters

DECEMBER 15, 2022

General ad spend left ad and rev op professionals wondering how they would make a profit each quarter, and privacy regulations and impending cookie depreciation forced publishers and advertisers to overhaul their businesses completely. . 2022 was also a year full of innovation in the ecosystem. No Cookies?

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech Series

OCTOBER 6, 2022

ActionIQ , the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced that it was named a Finalist in two categories of the 2022 AdExchanger Awards. Award winners will be announced at the AdExchanger Awards Gala which will take place October 17, 2022 in New York during Programmatic I/O.

Cookies 86

Cookies Audience MarTech Media 86

Ad Monsters

MAY 13, 2024

For reasons that completely baffle me, the digital advertising industry congratulates itself for taking steps to eliminate third-party tracking cookies from the ecosystem, while replacing them with something equally bad from a consumer privacy perspective: various private signals that allow for one-to-one targeting.

Advertising 131

Advertising Cookies Machine Learning GDPR 131

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Ad Tech 97

Digiday

APRIL 27, 2023

In case you haven’t heard, third-party cookies will soon be no longer for the world wide web, a prospect that rattles the foundation of its core, ad-funded, business model. Related Insights Life Beyond the Cookie Amazon’s ad business earned $9.5B What’s new? Why now and what’s the reaction?

Cookies 72

Cookies Machine Learning Click Through Rate Demand Side Platform 72

Basis

DECEMBER 22, 2022

2022 was a landmark year for consumer privacy. We saw a slew of new regulations introduced and passed across the globe, increasingly strident data privacy crackdowns from regulators, and yet another delay of third-party cookie deprecation in Google’s Chrome browser. Regifting this list is not only allowed—it’s encouraged! The economy.

Advertising 98

Advertising Cookies Ad Inventory Marketing 98

Mediavine

JULY 31, 2022

This marks a huge change for titans who are typically unstoppable revenue machines, proving that volatility is the dominant economic theme of 2022. Beyond that, continuing to create and promote great content — and pushing that content to a hungry audience — is an approach that never fails. Does the usual advertising cycle matter?

Advertising 86

Advertising Cookies Manufacturing Audience 86

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 72

Cookies Food Impressions Audience 72

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., The deprecation of third-party cookies. and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 145

Marketing Cookies MarTech Audience 145

Basis

DECEMBER 12, 2022

With 2023 fast approaching and 2022 slowly fading in the rearview, we wanted to take a look back at some of our favorite blog posts from the year that was! Read on to see just a taste of our advertising and marketing industry coverage from 2022—and check out the Basis blog to see all the rest! .

Advertising 98

Advertising Marketing Agency Media 98

Digiday

AUGUST 31, 2022

In doing so, the brand, known for its cookies, is building a community of Gen Z fans. The brand’s cookies are made from functional ingredients that help consumers get their vitamins while also satisfying their sweet tooth. According to Kantar data, Deux spent a little over $35,000 so far on advertising efforts in 2022.

Cookies 69

Cookies Food Entertainment Media 69

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. Nearly two-thirds (62%) of users spent at least $200,000 on clean rooms in 2022, and 23% spent more than $500,000. Why we care.

ROI 110

ROI Marketing Cookies MarTech 110

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Visit Digital Marketing Depot to download Email Analytics in 2022–A Survivor Guide from Litmus.

Marketing 98

Marketing Cookies MarTech Audience 98

VideoWeek

SEPTEMBER 13, 2022

For ease of navigation, the following guide pulls out the video and TV highlights taking place at DMEXCO 2022. 16.30, MC 8A: Moments Are The New Cookies with Raman Sidhu (Verve Group) and Kate Foreman (Getty Images). Please get in touch for information on tickets and partnerships. Conference Highlights.

Food 72

Food Cookies Advertising Communications 72

Basis

NOVEMBER 8, 2023

To prepare for a world without third-party cookies , it’s important that members of the advertising industry understand what’s changing and embrace new ideas and collaboration. With that in mind, here’s a look at the current and future state of third-party cookie deprecation and how groups are working toward innovative identity solutions.

Cookies 98

Cookies GDPR Audience Advertising 98

AdExchanger

JANUARY 1, 2024

Advancements in targeting, measurement and ad verification in 2022 were supposed to have set the stage for a growth spurt in 2023. The in-game ad market entered 2023 riding a wave of optimism.

Audience 136

Audience Advertising Marketing Cookies 136

Martech

NOVEMBER 3, 2022

The end of the third-party cookie doesn’t have to be the end of getting good, useful data. The first thing to know is that first-party cookies, placed in a limited number of digital touchpoints, can be an important source of data and address privacy concerns. First-party cookies are currently supported by all browsers,” he said.

First-Party Cookies 112

First-Party Cookies Cookies Marketing MarTech 112

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame. Its website also still drops cookies. Topics and clean rooms.

Marketing 101

Marketing Cookies GDPR MarTech 101

VideoWeek

APRIL 23, 2024

But the report suggests the growth of podcast, CTV and social video spending is not just to do with the growing popularity of these channels, but their relative resilience to the impending removal of third-party cookies in Chrome, making them a safer investment for advertisers.

Cookies 59

Cookies Advertising Entertainment Retail 59

Clearcode

DECEMBER 6, 2022

Ever since Google Chrome announced that it would be shutting off support for third-party cookies , the race to find new solutions has been on. One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Mediavine

JUNE 24, 2021

Google‘s plan to phase out support for third-party cookies by mid-2022 will now be delayed by almost two years, the company announced June 24. Google announced an updated timeline to their plan to phase out third-party cookies in Chrome. No, this is not an April Fool’s joke. See the bottom of this post for a good one.).

Cookies 52

Cookies Audience Advertising Marketing 52

Unruly

APRIL 7, 2022

Comscore’s Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns. APRIL 7, 2022 – RESTON, Va., Traditionally, advertisers had to choose between high performing audience targeting tactics and future-proof solutions.

Audience 52

Audience Cookies Advertising Media 52

Basis

JUNE 2, 2022

Brands can’t afford inauthenticity in 2022, period. Why Cookie Demise Could be a Blessing in Disguise for Big Brands [:03]. The industry continues to churn as it searches for new solutions to third-party cookies. The Upfronts Nearly Forgot About TV’s Biggest, Oldest Audience [:04].

Cookies 60

Cookies Media Marketing Retail 60

Digiday

JUNE 8, 2022

In the race to collect first-party data, publishers are considering every option, including recycling audience engagement tactics like surveying. Gannett isn’t the only publisher more actively surveying its audience. What’s nice is it’s never going to be just a Washington audience because we have our digital audience.

Audience 74

Audience Media Affiliates CPM 74

Martech

SEPTEMBER 14, 2022

Marketing faces headwinds from fragmented privacy legislation and the inconsistent phase-out of third-party cookies, according to an IAB report about privacy and addressability for the digital ad industry released today. The industry is already operating with significantly less signal given the changes by Apple, Firefox and others.”.

Marketing 103

Marketing Cookies Communications MarTech 103

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. Below are the key events in the programmatic advertising and AdTech industries in 2022: Google and Facebook’s share of digital advertising spend dropped to below 50% in the US for the first time since 2014.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning 98

Machine Learning Cookies Retargeting Audience 98