Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% Prisma Media also credits TripleLift’s native formats with a nearly one billion incremental impression growth.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. The company is now powering more than 10 billion monthly interactions between creators, brands, businesses, and their audiences. ” Impressive Customer Adoption and Overall Business Growth.

Impressions 83

Impressions Audience MarTech Marketing 83

Digiday

OCTOBER 26, 2022

In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. SEO targets keywords related to a brand or business to increase audience and reach.

Impressions 80

Impressions SEO Media Conversion 80

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 53

Audience Brand Lift Impressions Manufacturing 53

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Statista reported that from September 2022 to January 2023, 15% of programmatic spend was spent on MFA sites.

Audience 82

Audience Advertising Cookies Ad Space 82

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JULY 22, 2022

Adding background music is a great way to match your audiences’ mood, have your brand’s content blend with what’s trending, and deliver ads that are less invasive for your viewers’ eyes and ears. Yet, a great way to improve the performance of your videos is to expand how you engage with your audience through all senses, not just sight.

Audience 94

Audience ROI Impressions MarTech 94

NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. No steps include a major financial institution or a bank.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

Adtelligent

FEBRUARY 2, 2022

2021 has been the most successful year in total online ad spending , and 2022 is predicted to be even bigger. Advertising across various platforms will exceed 60% of global ad spend for the first time in 2022, and digital advertising share is expected to rise to 65.1% The industry keeps growing, so are the new demands and requirements.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Ad Monsters

DECEMBER 22, 2022

Digital media gave publishers access to global audiences. Here’s a look back at the top Wrappers of 2022. . Ad Spend to Skyrocket in 2022 . For the past two years, consecutively, Group M predicted the global ad industry to see a surplus of growth in 2022, despite inflation and recession worries. . Recession where?

Ad Tech 52

Ad Tech Retail Audience Media 52

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 58

Audience Impressions Advertising Marketing 58

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Mobile game advertising when done right can achieve wonders – possibly even your highest score!

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Martech Series

SEPTEMBER 13, 2022

. “As an industry-wide effort to advance security through broader adoption of strong email authentication, BIMI gives brands a tangible benefit by giving them control of the logo associated with their messages, driving new impressions and a better experience for their customers.”

Entertainment 76

Entertainment Impressions MarTech Marketing 76

VideoWeek

SEPTEMBER 23, 2024

Barb has reported on Netflix viewing since it signed up in 2022, and started reporting on discovery+ earlier this year. Thanks to this active collaboration, we are also starting to display its ad-tier audiences as part of our daily-audience reporting for Barb subscribers,” said Luca Vannini, head of campaign audiences at Barb.

Audience 69

Audience Impressions Advertising Media 69

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. According to a Harvard Business Review publication advertising content needs to engage and persuade its audience before converting.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Effectv’s research illuminates the value of streaming to reach those in “light news viewing” households, finding that streaming impressions were 1.7x

Advertising 88

Advertising Impressions Audience MarTech 88

Monetize More

JUNE 22, 2022

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. AdMob maximizes impression value for more ad revenue. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Single Grain

APRIL 7, 2022

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Video Scheduling: Using analytics and insights into your target audience, your ad agency will ensure that your videos go live at the right time to help increase viewer count.

Agency 52

Agency Marketing SEO Audience 52

Clearcode

JANUARY 19, 2022

But what does 2022 have in store? The Main Trends and Challenges in AdTech, MarTech and Programmatic Advertising in 2022. AdTech, MarTech and Programmatic Advertising Predictions for 2022. I am positive that the test phase will commence in 2022 and all industry stakeholders will gain access to some significant insights.

MarTech 52

MarTech Advertising Audience Agency 52

Monetize More

SEPTEMBER 22, 2022

In this blog post, we’re going to help identify the best game advertising networks for 2022 so that you can maximize your ad revenues! InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. billion impressions daily and work with over 1,000 clients worldwide.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Video as spend has already crossed over $50 billion as of 2022 and this will only go up. Why not cash in on the trend by adding video ads to your ad stack in 2022? Let’s take a look at some of the best video ad networks for 2022.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Martech Series

FEBRUARY 14, 2023

Brands will engage effectively with an evolving audience through billboard ads in the Metaverse. Brands can now create a dual experience for audiences in the virtual and physical worlds through Lemma, doubling the overall impact. Maxamtech is a prominent player in the market, with a growing audience in gaming and virtual worlds.

Advertising 94

Advertising Audience Impressions MarTech 94

Digiday

DECEMBER 29, 2022

As 2022 is coming to an end, Digiday takes a look back on some of the strangest product launches and brand collaborations of the year. The stunts could help brands connect to a new audience, said Damian Areyan, vice president of lifestyle marketing and partnerships at the ad agency Team One. Old Spice x Arby’s.

Food 84

Food Impressions Media Agency 84

Digiday

FEBRUARY 15, 2023

This week’s Media Briefing looks at how publishers are finding new audiences for their podcast YouTube channels. Given the early signals that Shorts can generate new audiences to podcasts, some publishers are considering creating promotional Shorts content for their shows before fully transitioning full-length podcasts into video.

Audience 60

Audience Media Demand Side Platform Finance 60

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. It is different from the traditional method of buying ads, which involves dealing with a salesperson for the price, placements, and number of impressions. Increased Reach. Experience.

Agency 52

Agency Advertising Retargeting Conversion 52

OpenX

AUGUST 20, 2024

Curated deals offer unparalleled transparency, detailing the exact path of every purchased impression. Our deals are so carefully curated, the data is all transparent, you see exactly the path from which every impression was purchased,” said Bohrer.

Media 52

Media Impressions Conversion Audience 52

Single Grain

APRIL 21, 2022

While every Pinterest marketing agency is different, most will help with: Conducting market research: Your Pinterest marketing agency will be able to help you understand your target audience and research your competitors for insights into what kind of content you should be sharing. How to Choose a Pinterest Marketing Agency.

Agency 59

Agency Marketing Media Audience 59

Single Grain

MAY 18, 2022

The right agency identifies your target audience and helps you create personalized marketing and sales campaigns designed to increase advertising clicks, sales and brand recognition. This includes learning everything there is to know about your target audience and their purchasing journey. Better Brand Image and Reputation.

Agency 52

Agency Conversion Rate SEO Conversion 52