NewProgrammatic

APRIL 28, 2022

In 2022, fintech solutions are much more welcome and will only keep on changing the retail industry as we know it today. An insightful marketer should understand how to use the characteristics of the BNPL audience in order to elevate sales, and earnings, accordingly. No steps include a major financial institution or a bank.

Advertising 94

Advertising Brand Awareness Audience Conversion 94

Martech Series

JULY 12, 2022

the world’s leading connections platform, finished June 2022 with impressive customer and overall business growth. The company is now powering more than 10 billion monthly interactions between creators, brands, businesses, and their audiences. ” Impressive Customer Adoption and Overall Business Growth.

Impressions 83

Impressions Audience MarTech Marketing 83

Martech Series

JULY 22, 2022

Adding background music is a great way to match your audiences’ mood, have your brand’s content blend with what’s trending, and deliver ads that are less invasive for your viewers’ eyes and ears. Yet, a great way to improve the performance of your videos is to expand how you engage with your audience through all senses, not just sight.

Audience 94

Audience ROI MarTech Impressions 94

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 81

Advertising Impressions CPM Cookies 81

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

OCTOBER 26, 2022

In 2022, being familiar with how a business or brand appears in search results is only the first step in managing online reputation, which is quickly becoming a defining — if not the defining — aspect of managing the overall reputation of a business or brand. SEO targets keywords related to a brand or business to increase audience and reach.

Impressions 76

Impressions SEO Media Conversion 76

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

DECEMBER 20, 2022

Three DemandScience Brand Ambassadors won tournaments on three different continents in 2022 showcasing how talented the DemandScience team is. Also of note is that Brand Ambassador Cameron Young was overwhelmingly voted 2022 PGA TOUR Rookie of the Year by the TOUR’s membership. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers.

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Ad Monsters

DECEMBER 16, 2022

Do you need a refresher on Seller Defined Audiences? In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. Privacy-centric audience targeting and data collection is the law of the land now. What Is a Data Clean Room?

Cookies 71

Cookies Pop-Up Ad Tech Retail 71

Martech Series

AUGUST 12, 2022

This boom in small and medium content creators flocking to CTV apps allows them to cut through the noise and reach their audience directly. This has been well received by viewers, allowing our analysts to recognize a 170% year-over-year uplift in the consumption of these programs between Q1 2021 and Q1 2022.

Advertising 96

Advertising Manufacturing Impressions Audience 96

Martech Series

NOVEMBER 1, 2022

-Effectv’s analysis of nearly 20 million impressions shows that over half of “frequent voter” households reached with streaming were incremental to traditional TV. Effectv’s research illuminates the value of streaming to reach those in “light news viewing” households, finding that streaming impressions were 1.7x

Advertising 88

Advertising Impressions Audience MarTech 88

VideoWeek

MARCH 9, 2023

However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences towards FAST, and move FAST up their own agendasTV. Kantar observed that streaming subscriptions across the UK fell by more than 2m in 2022.

Audience 116

Audience Electronics Impressions Advertising 116

Martech Series

SEPTEMBER 13, 2022

. “As an industry-wide effort to advance security through broader adoption of strong email authentication, BIMI gives brands a tangible benefit by giving them control of the logo associated with their messages, driving new impressions and a better experience for their customers.”

Entertainment 76

Entertainment Impressions MarTech Marketing 76

Martech

MAY 10, 2024

The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year. The natural first step is to: Assess how often your audience is exposed to your activity.

ROI 123

ROI Machine Learning Marketing Audience 123

Martech Series

NOVEMBER 23, 2022

VSBLTY Groupe Technologies Corp, a leading software provider of security and retail analytics technology, announced that the company has been named “Most Promising Data Analytics Solutions Provider 2022” by CIOReview magazine. These solutions help improve the guest experience and leave a lasting brand impression on customers.

Impressions 81

Impressions Retail Machine Learning Audience 81

Martech Series

FEBRUARY 14, 2023

Brands will engage effectively with an evolving audience through billboard ads in the Metaverse. Brands can now create a dual experience for audiences in the virtual and physical worlds through Lemma, doubling the overall impact. Maxamtech is a prominent player in the market, with a growing audience in gaming and virtual worlds.

Advertising 94

Advertising Audience Impressions MarTech 94

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Here are the 25 best ad networks for publishers in 2022 : [link] How do Ad Networks work?

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Digiday

DECEMBER 29, 2022

As 2022 is coming to an end, Digiday takes a look back on some of the strangest product launches and brand collaborations of the year. The stunts could help brands connect to a new audience, said Damian Areyan, vice president of lifestyle marketing and partnerships at the ad agency Team One. Old Spice x Arby’s.

Food 78

Food Impressions Media Agency 78

Digital Turbine

DECEMBER 15, 2022

Recently we released our 2022 Mobile App Habit report , which explored how mobile gamers used their phones beyond games – giving data on their behavior, motivations, and tendencies. Stay tuned next week as we’ll talk more about Consumer’s Mobile App Habits and how you can effectively reach your audience during lean-back moments.

Entertainment 119

Entertainment Impressions Audience Advertising 119

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 50

Audience Brand Lift Impressions Manufacturing 50

Martech Series

FEBRUARY 17, 2023

With recessions still a risk across the western world and growth in US ad spend likely to decrease from 8% in 2022 to 3.7% Do more with less Of course it’s not as black-and-white as sticking to your guns and waiting for audiences to engage. But in fact, this is probably the worst thing brands can do right now.

Viewability 87

Viewability Impressions Advertising Brand Awareness 87

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. Read more: How marketers will use blockchain technology and NFTs in 2022. Are they bringing market awareness to a new audience?”. The tech partner behind these NFTs is L.A.-based

Audience 128

Audience Fashion Impressions Marketing 128

Martech Series

FEBRUARY 22, 2023

As of 2022, 92% of US households were reachable via programmatic CTV advertising , demonstrating the incredible reach that these platforms provide. Experiment with different ad formats to see what works best for you Different audiences will resonate with different types of ads.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Ad Monsters

MAY 3, 2024

Typically, when direct-selling, a publisher can offer advertisers data surrounding user behavior, cookie-based demographics, and traffic metrics, which only assigns value to the audience and not the content. Statista reported that from September 2022 to January 2023, 15% of programmatic spend was spent on MFA sites.

Audience 61

Audience Advertising Cookies Ad Space 61

Martech Series

JUNE 24, 2022

B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. It is an impressive feat for the company, which only specializes in manufacturing computer chips. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience ROI 126

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Digiday

FEBRUARY 10, 2023

Rémy Martin is using its first national ad for the Super Bowl as a bid to attract younger audiences to its products. Beckers said that Rémy Martin built out a robust marketing strategy that allows the brand to reach, recruit and engage a broader audience through new consumption and celebratory moments like the Super Bowl.

Audience 54

Audience Impressions Advertising Marketing 54

MNTN

JANUARY 11, 2024

Connected TV in the News Brands Like Francesca’s & Care/of Are Betting on Connected TV in 2024 Modern Retail Apparel brand Francesca’s first started experimenting with Connected TV ads in late 2022. One year later, the brand’s campaigns had yielded 12 million impressions, reached 4.6 million households and delivered a 3.2

Shipping 98

Shipping Impressions Retail Audience 98

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience.

Cookies 125

Cookies Marketing Retargeting CPC 125

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

illumin

NOVEMBER 29, 2023

A great ad makes it easy to reach new audiences, increase engagement, and gain new customers. Topical subjects garner engagement This ad easily garners audience engagement with its subject matter and catchy visuals. By connecting with audiences through topical content, Skittles builds ongoing, meaningful engagement.

Brand Awareness 94

Brand Awareness Viewability Conversion Audience 94

Martech Series

JUNE 23, 2022

With that in mind, how did the ads from the crypto class of 2022 perform during the big game? While they all scored points for name recognition, I don’t think that any of the companies took advantage of the opportunity of reaching such a large and diverse audience. The post Did the Crypto companies miss their Super Bowl opportunity?

Education 93

Education Audience Impressions Advertising 93

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. You’ll first need to collect data on your campaign, such as engagements, impressions, and clicks. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

DECEMBER 1, 2022

At a time when enterprise retail brands and consumers are uncertain about the economy, Zeta’s record-setting activity levels prove how the efficiency of its marketing platform supports how brands engage and convert high-value audiences across all digital channels. 64% YoY increase in ad impressions served to online shoppers. . +67%

Marketing 92

Marketing Retail MarTech Impressions 92