Chief Martech

OCTOBER 31, 2022

At many companies — but not all — their martech stack has become too complex. I’ll put aside my usual rant about martech stack utilization being a misguided metric and just take this at face value. Just take the 3 big martech innovation themes that I predicted for 2022 — all of which seem to be on-track, I’ll humbly note.

MarTech 126

MarTech GDPR Marketing Audience 126

Martech

DECEMBER 27, 2021

In 2022, we will see more and more traditional enterprises adopting real-time engagement technology, thanks to the rise of no-code and low-code tooling,” said Zhao. “No-code This sets the stage for a takeover in 2022, as digital non-native consumers have transformed their habits to digital and mobile-first. Changing of the guard.

ROI 144

ROI Retail Marketing Cookies 144

Martech

OCTOBER 4, 2024

Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising. Drawing parallels: Google and Apple’s iOS 14.5+

Cookies 134

Cookies Advertising Marketing MarTech 134

Martech Series

DECEMBER 29, 2022

For brands, marketing in this universe is the opportunity to reach a bigger audience and set a digital footprint to get potential revenue growth. Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. Samsung opened its first store in the metaverse in Decentraland in January 2022. Dolce & Gabbana.

Fashion 129

Fashion Pop-Up Food AutoMobile 129

Martech

MAY 30, 2024

Since OpenAI made ChatGPT publicly available at the end of 2022, artificial intelligence has ridden a tidal wave of earned media attention. Here are this week’s new AI-powered martech solutions, enhancements and releases. The post AI-powered martech news and releases: May 30 appeared first on MarTech.

MarTech 110

MarTech Fill rate Ad Inventory Impressions 110

Martech

NOVEMBER 5, 2021

Discover the fastest ways to create the kind of content that will attract your audience. You’ll learn: The simplest ways to engage your audience across different platforms. By the end of this training, you’ll be able to confidently add video into your marketing strategy and create the kind of content your audience will love.

SEO 125

SEO Audience Conversion MarTech 125

Martech

DECEMBER 30, 2021

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). In 2022, U.S. In 2022, marketers will reach audiences who cut the cord by placing more ads through programmatic CTV. More streaming. CTV and cross channel ad surge. “In Live sports.

Advertising 117

Advertising Ad Server Audience MarTech 117

Martech

NOVEMBER 22, 2022

Many discussions lately have been about how complex the martech stack has become. In my last article , I referenced a recent survey saying more than 60% of B2B marketers described their martech stack as too complex, with one in five saying it’s “more complex than a black hole.” ” Martech is simply a tool.

MarTech 120

MarTech Marketing Conversion Audience 120

Chief Martech

JUNE 13, 2022

Half of martech and marketing ops professionals received a promotion in the past year. More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months.

MarTech 124

MarTech Marketing Impressions Audience 124

Martech

JANUARY 22, 2025

For the first time since Q3 2022, Facebook CPM was above water, as it remained flat YoY. Marginal sums were also spent on Messenger and Audience Network. The post Meta ad spend up 15% last quarter as TikTok sees sharp drop appeared first on MarTech. Spend growth on Facebook rose from 5% in Q3 to 11% in 4Q 2024. Amazon DSP.

CPM 112

CPM Demand Side Platform Media Impressions 112

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. 2022 will require brands to use AI and analytics to acquire insights and learn more about their customers before they even reach out,” said Andy Traba, Director of Product Marketing for cloud-based experience platform NICE CXone.

Cookies 123

Cookies Retail Communications Conversion 123

Martech

JULY 26, 2024

It’ll be interesting to see what the uptake on the privacy ‘toggle’ is as a percentage of Android and Chrome users, and then how that impacts audience targeting. Digital marketer Brett Bodofsky wondered whether similar audiences might come back now. Google Ads deprecated similar audiences due to third-party cookie limitations.

Cookies 126

Cookies Non-Profit Audience GDPR 126

Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. The post YouTube to double down on Shorts in 2022 appeared first on MarTech. Additional reporting by Kim Davis.

Video Ads 117

Video Ads Conversion MarTech Audience 117

Martech

APRIL 12, 2022

Top challenges marketers face in 2022. Audiences are now digitally everywhere. Marketers look forward to big things in 2022. 37% are confident 2022 will also be a successful year. The post 2022’s trends in digital marketing appeared first on MarTech. Get the trends report.

Marketing 101

Marketing Impressions Conversion MarTech 101

Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. But simply throwing automation into the mix isn’t enough.

Marketing 113

Marketing ROI MarTech Audience 113

Martech

MAY 10, 2024

A more diverse audience is tuning in, creating more opportunities for more genres to reach consumers — from true crime to business to history to science and culture, there is content for everyone,” Cohen said. The company acquired podcast database Podchaser in 2022 to gain insights on 4.5 As the top U.S. billion data points.

Audience 106

Audience Advertising Media Entertainment 106

Martech Series

AUGUST 4, 2022

SiteSpect announced that the company has been named a Niche Player in the 2022 Gartner Magic Quadrant for Personalization Engines report. Marketing Technology News: MarTech Interview With Lynne Capozzi, CMO at Acquia. Latest report marks company’s second consecutive year as player in personalization space. All rights reserved.

Affiliates 99

Affiliates MarTech Audience Marketing 99

Martech

MAY 15, 2023

Advertisers and audiences missed the memo and continue to flock to podcast programming. And the audience? “I This year the news is even better: 183 million Americans have listened to a podcast, tuning into an average of nine podcast episodes per week, up from eight episodes in 2022, according to The Infinite Dial, Edison’s 2023 Report.

Audience 107

Audience Advertising MarTech Marketing 107

Martech Series

JANUARY 25, 2023

dotCMS, a leading hybrid-headless content management system, published a message from its CEO, Zain Ishaq, detailing the company’s achievements in 2022 and looking ahead to what’s to come for the company and its product. Their greater focus on customers resulted in the highest levels of customer satisfaction ever recorded by the company.

A/B Testing 98

A/B Testing Manufacturing MarTech Retail 98

Martech

JULY 24, 2023

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. If FIFA does hit its income and audience goals, it will be despite many of its own actions. Get MarTech! appeared first on MarTech. In the U.S.,

Audience 97

Audience Marketing MarTech Impressions 97

Martech Series

JANUARY 2, 2023

Welcome to this MarTech Series chat, Richard, tell us about yourself and more about your role at Wunderkind…. I spent many years working at a variety of martech companies focused on both B2C and B2B solutions, before deciding that I not only wanted to sell technology, but wanted to build solutions for marketers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

Martech

OCTOBER 1, 2024

The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Meta followed suit in 2022 with its Advantage+ Shopping Campaigns. The post How brands are handling the lack of transparency in major ad platforms appeared first on MarTech.

Machine Learning 122

Machine Learning Retail Media Advertising 122

Martech Series

JANUARY 27, 2023

Compared to the same months in 2021, October, November and December 2022 saw an increase in orders by at least 10% each month. Audience Insights Prevail Looking Ahead to 2023 Considering the 2022 findings, Klaviyo believes certain marketing strategies will be increasingly important in 2023.

eCommerce 89

eCommerce Retail Electronics Communications 89

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. Experiential marketing made a splashy comeback in 2022.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

JANUARY 13, 2022

Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. The post A marketer’s 2022 guide to Marketo: What it does today appeared first on MarTech. Click here to download! Product overview. Campaign channels.

ROI 123

ROI Machine Learning Conversion Rate Healthcare 123

Martech Series

DECEMBER 19, 2022

In addition, Prisma Media, extended its partnership with TripleLift in France to its entity, Groupe Cerise, after native programmatic revenue share exceeded 40% in 2022 with TripleLift’s platform, up 8.2% million daily users, and Lagardère Publicité News with an audience of 26 million monthly across radio, press, and digital.

Native Advertising 92

Native Advertising Brand Lift Audience Advertising 92

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Knowing the demand on the industry to target audiences effectively and provide personalized and relevant ads, we are continuing to update and expand on our offerings.”

Audience 95

Audience Agency Advertising ROI 95

Martech Series

DECEMBER 15, 2022

It enables business professionals to ensure communication effectiveness as they prepare to present to a range of audiences in a variety of situations. Marketing Technology News: MarTech Interview with Hila Shitrit Nissim, CMO at BLEND.

Communications 93

Communications MarTech Marketing Audience 93

Martech Series

DECEMBER 27, 2022

Welcome to this MarTech Series chat, Rachel – tell us about yourself and your marketing journey so far, we’d love to hear more about your new CMO initiatives at Siren…. With Marketo I consulted for a lot of large and small companies on MarTech. When I start to think about a MarTech strategy I want to go back to basics.

MarTech 92

MarTech Marketing Education Communications 92

Martech Series

DECEMBER 13, 2022

Contentsquare, the global leader in digital experience analytics, has been named a winner of the 2022 Aragon Research Innovation Award for Digital Experience Analytics. Marketing Technology News: MarTech Interview With Laura Connell, Consumer Trends Manager at GWI.

SEO 90

SEO MarTech Marketing Audience 90

Martech

NOVEMBER 1, 2024

Bayer In early 2022, Bayer’s Australia team launched a project that combined Google Trends data with weather and climate insights to predict cold and flu season trends across different regions in Australia. By pairing this data with state-specific search trends, they tailored ads to reach the right audiences at optimal times.

ROI 117

ROI Click Through Rate Marketing MarTech 117

Martech Series

NOVEMBER 8, 2022

Calix Marketing Cloud Plus delivers demographic, psychographic, and geographic insights, enabling service providers to engage new audiences in and outside of their current broadband footprints to enhance the subscriber experience and grow the value they deliver for their communities. Calix , Inc. Calix , Inc.

Audience 90

Audience Marketing Brand Awareness Communications 90

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech

NOVEMBER 13, 2024

The current landscape of AI in marketing: Point solutions and AI augmentation Shortly after ChatGPT’s release in November 2022, those magic “AI buttons” started appearing across our software. The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech. Email: Business email address Sign me up!

Marketing 123

Marketing Communications Machine Learning Audience 123

Martech Series

NOVEMBER 2, 2022

Meltwater , a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. Meltwater took a deep dive into these conversations to learn more about who today’s foodies are, what they want, and what brands and marketers need to know to appeal to this growing audience.

Food 104

Food Audience Conversion MarTech 104

Martech

FEBRUARY 4, 2022

Now that we have that out of the way– let’s jump into the January 2022 Marketo Release Notes along with a few more references to popular culture along the way. When sending audience segments from AEP to Marketo, people who aren’t already in your database will be automatically added once you’ve completed the setup below.

MarTech 115

MarTech Marketing Communications Audience 115

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

MarTech 98

MarTech Retail SEO Marketing 98