Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences? What are the best Instagram audience targeting options to use?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Social media accounts for 33% of the total digital ad spend in 2022. SEO Keyword Research Made Easy in 2022. 5) Retargeting.

Agency 59

Agency Advertising SEO Retargeting 59

InMobi

MARCH 14, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges on mobile will thrive in the 2022 Ramadan season. Download the 2022 Getting Ramadan Rush Ready, Indonesia report now. Download the 2022 Getting Ramadan Rush Ready, Malaysia report now.

Retargeting 52

Retargeting Retail Audience Marketing 52

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” We were aware that retargeting our core tracking would need to be revamped.

Cookies 116

Cookies Marketing Retargeting CPC 116

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. The ad platform determines the best-performing format for the specified audience.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Basis

JUNE 24, 2022

Its 2021 bounce-back was punctured by the Delta and Omicron variants, while its 2022 rejuvenation has been marred by record inflation caused by lingering supply chain issues and a surge in gasoline prices tied to Russia’s invasion of Ukraine. The Rise of Loyalty Programs. Sustainability Credentials Are Top of Consumers’ Minds.

Marketing 83

Marketing Retargeting Finance Audience 83

InMobi

MARCH 18, 2022

After a muted 2021, the willingness to spend had increased a year later in 2022, with a significant rise observed amongst those who plan to spend between IDR 2m and IDR 3m this year. Brands must leverage deterministic audiences to drive immersive and personalized experiences at scale.

Retargeting 52

Retargeting Audience Marketing Advertising 52

Single Grain

MAY 10, 2022

Dive Deeper: 9 Google Ads Trends You Can’t Ignore in 2022. This will reduce the time it will take them to get to know your target audience and write compelling ads. As a full-service Google Partner, we will assist your business in identifying the audiences and demographics your business needs to target. 4) Power Digital.

Agency 52

Agency A/B Testing Retargeting CPA 52

Single Grain

MARCH 9, 2022

For example, an agency might use Google Ads to target potential clients at the top of the funnel, engage your prospects on Instagram, and retarget your leads on LinkedIn. Best Digital Marketing Agency: Top 8 Choices for 2022. * 5 Best B2B SaaS Marketing Agencies in 2022. Robust audience persona creation. Higher ROI.

Agency 52

Agency Media Ad network Retargeting 52

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

Single Grain

MAY 18, 2022

The right agency identifies your target audience and helps you create personalized marketing and sales campaigns designed to increase advertising clicks, sales and brand recognition. This includes learning everything there is to know about your target audience and their purchasing journey. Better Brand Image and Reputation.

Agency 52

Agency Conversion Rate SEO Conversion 52

MNTN

AUGUST 9, 2023

With Connected TV (and the right partner), retail and ecommerce brands have an incredible opportunity to reach all of their target audiences through digital advertising on the biggest screen in the house. At MNTN, you can target different audiences in different ways. Now, you can leave those concerns behind.

Retail 52

Retail Conversion Rate Advertising eCommerce 52

InMobi

APRIL 29, 2022

The brand intended to reach its target audience via mobile and drive consideration about on-demand health care services. The right culmination of the audiences, messaging, and retargeting ensured maximum efficiency in driving conversions while consistently reducing the cost per the first consultation.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

MNTN

MARCH 29, 2024

As consumers, we’re always more than a little ready to buy, so all retail advertisers need to do is get their ads in front of the right TV show, with the right audience, at the right time, and boom! Prospecting was essential during this period to grow their retargeting pool ahead of the shopping season.

Retail 52

Retail Conversion Rate Advertising Retargeting 52

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. For all kinds of companies, Twitter can be a powerful tool for connecting with your audience, nurturing leads, and increasing conversions. They’ll help you to navigate tools like promoted accounts and promoted tweets to improve your exposure to the right audience.

Agency 52

Agency Marketing Audience Media 52

Single Grain

MARCH 21, 2022

A TikTok advertising agency always remains up to date with the latest challenges and trends that will allow your content to strike a chord with your audience. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost.

Agency 59

Agency SEO Media Audience 59

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Single Grain

APRIL 25, 2022

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 52

Agency Marketing A/B Testing ROI 52

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Combined US medical and recreational marijuana sales are projected to top $33 billion in 2022, which represents a 32% increase year-over-year. billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. 2) Lookalike audiences.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. from 2022, according to eMarketer. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. CTV ad spend in the U.S.

Retargeting 67

Retargeting Media Conversion Rate Audience 67

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. And don’t forget about personalization on social media. Results Gump’s surpassed their 2021 sales goals.

ROI 98

ROI Marketing SEO CPA 98

Martech

JUNE 27, 2024

The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed. This trend underscores the importance of adapting our marketing strategies to meet audiences where they are. While linear TV still captures 61.5%

Marketing 83

Marketing Audience Retargeting Brand Awareness 83

Martech Series

JUNE 3, 2022

CTV Playing Larger Part in Video Mix for Candidates & Causes as Audiences Disperse Across Platforms & Screens. As 2022 midterm election races heat up, political media strategists are recognizing the need to move beyond just broadcast and cable to reach voters with changing viewing habits.

Advertising 71

Advertising Retargeting Audience MarTech 71

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Analytics companies use analytics software to better understand their audience and personalize the customer experience for informed decision-making. Dive Deeper: The Difference Between Retargeting and Remarketing.

Agency 52

Agency SEO Conversion Rate ROI 52

Single Grain

MARCH 4, 2022

Best SaaS Marketing Agency: Top 5 Choices for 2022. Best Content Marketing Agency: Top 8 Choices for 2022. Best Google Ads Agency: Top 5 Choices for 2022. Best Cryptocurrency Marketing Agency: Top 5 Choices for 2022. PR is one of the most effective strategies businesses use to reach target audiences.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

FEBRUARY 21, 2022

Dive Deeper: * 9 Google Ads Trends You Can’t Ignore in 2022. * International SEO: How to Optimize Your Website to Capture a Global Audience. Every quarter, we create quarterly plans based on our research, testing, and results in order to get our clients' message to the right audience with the right message at the right time.

Agency 52

Agency SEO Conversion Media 52

Single Grain

APRIL 6, 2022

Even though CRO agencies aren't responsible for managing your marketing campaigns (unless it is a full-service digital marketing agency like Single Grain #humblebrag), they can tell you what channels and communication messages work best for your target audience. Build a communication strategy that resonates with your audience.

Agency 52

Agency Conversion Rate Conversion SEO 52

Martech Series

JUNE 30, 2022

Suzy, integrates quantitative and qualitative research tools, along with a high-quality, proprietary audience network in one connected research cloud. Tap into Suzy’s proprietary audience of screened and verified consumers. Create a feedback loop with audience retargeting and interview the same participants over and over.

Machine Learning 52

Machine Learning Retargeting Audience MarTech 52

Digiday

SEPTEMBER 20, 2022

An additional consideration in these conversations is seller-defined audiences, a targeting specification that arguably, places more power into the hands of publishers — those looking to brush up on the cohort-based targeting method led by IAB Tech Lab can do so here.

Cookies 68

Cookies Conversion Ad Tech Retail 68

Single Grain

JUNE 19, 2023

With text, display, and video advertising, businesses can create compelling ads and target their audience. This ensures that you get attention from your audience, no matter where they are in their customer journey. When you create your ad campaign, you will be asked for audience information, such as demographics and interests.

Retargeting 52

Retargeting SEO Conversion Rate Brand Awareness 52

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning 86

Machine Learning Cookies Retargeting Audience 86

Smart-Hub

OCTOBER 20, 2023

They include this channel in their marketing strategy because CTV allows for reaching solvent audiences with improved targeting solutions and delivers better campaign results than linear TV advertising. Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience.

Advertising 52

Advertising Non-Profit Retargeting Audience 52

Basis

JANUARY 10, 2023

Undergraduate enrollment had declined for eight consecutive years even before the arrival of the pandemic, and that trend has continued on through 2022. In a 2022 survey , U.S. A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Enrollment Declines.

Education 89

Education Marketing Audience Cookies 89

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52