Martech Series

JULY 22, 2022

While the major types of display ads include responsive ads, retargeting ads, social ads, and native ads, there are many other kinds of display targeting like contextual targeting or topic targeting that can be used to bring in the attention of target viewers. The ad platform determines the best-performing format for the specified audience.

Display Advertising 101

Display Advertising Retargeting Advertising Machine Learning 101

Basis

JUNE 24, 2022

Its 2021 bounce-back was punctured by the Delta and Omicron variants, while its 2022 rejuvenation has been marred by record inflation caused by lingering supply chain issues and a surge in gasoline prices tied to Russia’s invasion of Ukraine. The Rise of Loyalty Programs. Sustainability Credentials Are Top of Consumers’ Minds.

Marketing 97

Marketing Retargeting Finance Audience 97

MNTN

SEPTEMBER 11, 2023

It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. billion in 2022, and exceeded 2021’s record of $10.1 Don’t forget to layer it on the other segments here to widen your audience pool—it’ll set you up for successful retargeting efforts later on.

Audience 52

Audience Retargeting ROI Retail 52

Martech

JANUARY 30, 2024

We’ve been thinking about it since 2022. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” We were aware that retargeting our core tracking would need to be revamped.

Cookies 121

Cookies Marketing Retargeting CPC 121

MNTN

FEBRUARY 10, 2023

In Q4 of 2022, Connected TV generated more conversions, revenue, and website traffic than in its history as an ad channel (according to data sourced from the MNTN platform). Despite the economic uncertainty during the last few months hanging like a cloud over marketers everywhere, one channel in particular seems to be weathering the storm.

Conversion Rate 98

Conversion Rate Conversion Retargeting Advertising 98

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Social media accounts for 33% of the total digital ad spend in 2022. SEO Keyword Research Made Easy in 2022. 5) Retargeting.

Agency 59

Agency Advertising SEO Retargeting 59

InMobi

MARCH 14, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges on mobile will thrive in the 2022 Ramadan season. Download the 2022 Getting Ramadan Rush Ready, Indonesia report now. Download the 2022 Getting Ramadan Rush Ready, Malaysia report now.

Retargeting 52

Retargeting Retail Audience Marketing 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. TV advertising expenditure, attributed mainly to fewer car companies buying high-priced ads for the Big Game than in the previous year, 2022.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105

Martech

JUNE 27, 2024

The evolution of viewing habits Let me start by acknowledging the painfully obvious: How audiences consume television has fundamentally changed. This trend underscores the importance of adapting our marketing strategies to meet audiences where they are. While linear TV still captures 61.5%

Marketing 104

Marketing Audience Retargeting Brand Awareness 104

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning 97

Machine Learning Cookies Retargeting Audience 97

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. And don’t forget about personalization on social media. Results Gump’s surpassed their 2021 sales goals.

ROI 98

ROI Marketing SEO CPA 98

Basis

JANUARY 10, 2023

Undergraduate enrollment had declined for eight consecutive years even before the arrival of the pandemic, and that trend has continued on through 2022. In a 2022 survey , U.S. A 2022 poll found that only 49 percent of Americans think the economic benefits of a college education outweigh the costs. Enrollment Declines.

Education 98

Education Marketing Audience Cookies 98

Martech Series

SEPTEMBER 16, 2022

In 2021, there were more than 800 unicorn startups globally, the number has increased in 2022. It leveraged various marketing channels and mediums to engage their audience. The startup is all about mobile retargeting, which means it helps brands track and analyze consumer behavior on different platforms and devices.

Marketing 103

Marketing Brand Awareness Retargeting Audience 103

Basis

NOVEMBER 14, 2022

Easily target and optimize your ads to reach the right audience. We’ve discussed how CTV advertising is a great way to connect with audiences where they’re watching video, and that there’s a lot of inventory to choose from. This means that marketers running CTV campaigns can use data to target audiences based on a variety of factors.

Advertising 98

Advertising Retargeting Finance Banner 98

Digiday

FEBRUARY 6, 2023

These tactics allow advertisers to continue reaching audiences on CTV while remaining mindful of spending. from 2022, according to eMarketer. Marketers are increasingly drawn to connected TV because of its growing popularity among audiences and the channel’s performance capabilities. CTV ad spend in the U.S.

Retargeting 69

Retargeting Media Conversion Rate Audience 69

Martech Series

JUNE 3, 2022

CTV Playing Larger Part in Video Mix for Candidates & Causes as Audiences Disperse Across Platforms & Screens. As 2022 midterm election races heat up, political media strategists are recognizing the need to move beyond just broadcast and cable to reach voters with changing viewing habits.

Advertising 71

Advertising Retargeting Audience MarTech 71

InMobi

MARCH 18, 2022

After a muted 2021, the willingness to spend had increased a year later in 2022, with a significant rise observed amongst those who plan to spend between IDR 2m and IDR 3m this year. Brands must leverage deterministic audiences to drive immersive and personalized experiences at scale.

Retargeting 52

Retargeting Audience Marketing Advertising 52

Single Grain

MARCH 21, 2022

A TikTok advertising agency always remains up to date with the latest challenges and trends that will allow your content to strike a chord with your audience. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost.

Agency 59

Agency SEO Media Audience 59

Martech

JUNE 8, 2022

Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.

Audience 113

Audience Cookies Retargeting Marketing 113

Basis

OCTOBER 18, 2022

How will Economic Uncertainty Impact 2022 Holiday Shopping? These channels are always good ways of meeting this audience when and where they are, but even more so over the holidays. These audiences are not the typical cannabis customers, so competitors will be less likely to target them, allowing your brand to own the space.

Advertising 85

Advertising Retargeting Education Retail 85

Single Grain

MARCH 9, 2022

For example, an agency might use Google Ads to target potential clients at the top of the funnel, engage your prospects on Instagram, and retarget your leads on LinkedIn. Best Digital Marketing Agency: Top 8 Choices for 2022. * 5 Best B2B SaaS Marketing Agencies in 2022. Robust audience persona creation. Higher ROI.

Agency 52

Agency Media Ad network Retargeting 52

Basis

OCTOBER 14, 2022

Algorithmic and machine learning optimizations, which automatically improve campaigns by finding and optimizing audiences and placements that are most likely to convert. In digital advertising, timing is especially important when it comes to retargeting. All no-brainers, right? You probably know where I’m going with this one, right?

Retargeting 86

Retargeting Cookies Pop-Up Conversion 86

Digiday

SEPTEMBER 20, 2022

An additional consideration in these conversations is seller-defined audiences, a targeting specification that arguably, places more power into the hands of publishers — those looking to brush up on the cohort-based targeting method led by IAB Tech Lab can do so here.

Cookies 69

Cookies Conversion Ad Tech Retail 69

Single Grain

MAY 10, 2022

Dive Deeper: 9 Google Ads Trends You Can’t Ignore in 2022. This will reduce the time it will take them to get to know your target audience and write compelling ads. As a full-service Google Partner, we will assist your business in identifying the audiences and demographics your business needs to target. 4) Power Digital.

Agency 52

Agency A/B Testing Retargeting CPA 52

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. Well, CTV offers some hard-to-ignore marketing opportunities: In 2022, nearly 84% of all US households will use a connected TV. Reaching the Right Audience.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Adtaxi

JUNE 1, 2022

Email marketing is alive and well in 2022. Other challenges facing email marketing include finding the right delivery frequency for your target audience (it’s not the same for everyone) and strengthening customer interest and intent through quality content. contact us. Want to Run Successful Email Campaigns? Learn more.

Clickbait 87

Clickbait eCommerce Shipping Retargeting 87

Basis

MAY 29, 2023

Price is top-of-mind Inflation peaked in June 2022 , and while the costs of consumer goods were skyrocketing, so too were travel expenses. As a result, vacationers in 2022 identified price as the most important consideration when selecting their travel providers. Let’s dive in. In fact, they were increasing even more.

Marketing 90

Marketing Retargeting Audience Machine Learning 90

Single Grain

MAY 18, 2022

The right agency identifies your target audience and helps you create personalized marketing and sales campaigns designed to increase advertising clicks, sales and brand recognition. This includes learning everything there is to know about your target audience and their purchasing journey. Better Brand Image and Reputation.

Agency 52

Agency Conversion Rate SEO Conversion 52

Clearcode

SEPTEMBER 20, 2023

billion in 2022 and is projected to reach $92.12 Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. The DSP market exclusively was valued at $20.77 billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

MNTN

JULY 21, 2022

Brands See Success With Both Prospecting and Retargeting Campaigns. Not only are they using CTV as an awareness channel to create demand, they’re also creating lower funnel campaigns (like retargeting).” – Tim Edmundson, Director of Content & Research at MNTN. Retargeting Campaigns on CTV.

Retargeting 52

Retargeting Marketing Real Estate CPA 52

InMobi

APRIL 29, 2022

The brand intended to reach its target audience via mobile and drive consideration about on-demand health care services. The right culmination of the audiences, messaging, and retargeting ensured maximum efficiency in driving conversions while consistently reducing the cost per the first consultation.

Healthcare 52

Healthcare Retargeting Conversion Audience 52

Single Grain

APRIL 20, 2022

Here are our Twitter advertising agency picks for 2022. For all kinds of companies, Twitter can be a powerful tool for connecting with your audience, nurturing leads, and increasing conversions. They’ll help you to navigate tools like promoted accounts and promoted tweets to improve your exposure to the right audience.

Agency 52

Agency Marketing Audience Media 52

Single Grain

APRIL 25, 2022

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * Reputable paid search marketing agencies study and understand your target audience, competition, industry, and business goals in order to create ad copy that is strong enough to increase clicks. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 52

Agency Marketing A/B Testing ROI 52

Martech

APRIL 20, 2023

RMN revenue in 2022 was estimated at $37.5 At The Home Depot, a supplier approached the retailer about retargeting customers on social media. Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. This was back in 2018.

Retail 111

Retail Retargeting Ad Inventory Media 111

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Lemonads

AUGUST 18, 2020

As you can imagine, with their i mpressive massive scale, unique content consumption data, and world-class AI technology , they’ve helped and are helping thousands of advertisers and publishers reach their audiences with compelling native ads and in a “ brand-safe” environment ! All thanks to their brilliant algorithm !

Native Advertising 52

Native Advertising CPC Advertising Click Through Rate 52