Martech

JANUARY 13, 2022

Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI.

ROI 121

ROI Machine Learning Conversion Rate Healthcare 121

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. This not only builds consumer trust but also fosters greater levels of engagement with increasingly niche audiences. The post 3 social media trends impacting marketing in 2022 appeared first on MarTech. for every dollar spent.

Media 101

Media Marketing ROI Communications 101

Martech Series

SEPTEMBER 8, 2022

Because of the way it is built, Audience Intelligence offers brands and agencies a level of precision that other platforms can’t. Bridging the gap improves precision and marketing ROI. “Successfully reaching high potential targets in the right place at the right time is the key to maximizing marketing ROI. .

Audience 95

Audience Agency Advertising ROI 95

Martech Series

JUNE 28, 2022

Next Coast Ventures leads the Series A round, bringing total capital raised by Audience to $12.8M. Audience , a robot-powered outbound marketing platform, announced the closing of $10 million in Series A funding led by Next Coast Ventures. Combining Personalization with Automation to Boost ROI and Lead Generation.

Audience 91

Audience Real Estate Marketing ROI 91

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

Basis

JUNE 28, 2022

The Social Effect: How People Are Consuming, Shopping and Sharing on Social Platforms in 2022 [:13]. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. .

ROI 84

ROI Ad Targeting Media Audience 84

Martech Series

JULY 22, 2022

As such, audio assets are often overlooked and undervalued when building visual content, despite the fact that adding music and sound to video marketing strategies can attract new customers and improve ROIs. The post Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences appeared first on MarTech Series.

Audience 94

Audience ROI MarTech Impressions 94

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech Series

JULY 18, 2022

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans.

ROI 90

ROI Media Audience Agency 90

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Why we care.

ROI 111

ROI Marketing Cookies MarTech 111

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

Single Grain

MARCH 11, 2022

In fact, content can be even more essential for B2B businesses, where it’s crucial to build an emotional relationship with your target audience. Improved ROI: An agency is constantly working to ensure that you’re getting measurable results from your SEO campaigns. Dive Deeper: * SEO Keyword Research Made Easy in 2022. *

SEO 98

SEO Agency Marketing ROI 98

MNTN

SEPTEMBER 11, 2023

than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? The answer might lie in which audiences you’re targeting. billion in 2022, and exceeded 2021’s record of $10.1 The post Who’s Your Audience?

Audience 52

Audience Retargeting ROI Retail 52

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 67

Audience Brand Lift Impressions Manufacturing 67

Martech

FEBRUARY 11, 2025

seconds reading an email, per a 2022 Litmus study. Here are three ways you can check yourself to be sure you’re operating above board with your subscribers and customers: Align the biases you choose with genuine audience needs. ” Reason : Direct focus on results, optimization and achieving better ROI.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. SIDEARM Sports.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Martech

MAY 17, 2022

Marketers will be able to adjust their spend and measure ROI. Take the 2022 MarTech Replacement Survey today! But on top of that, the context of where ads are seen can also help marketers make sure they’re being seen by the right audience segments. Let us know! Read next: Why we care about adtech – the complete guide.

Viewability 98

Viewability ROI Cookies MarTech 98

Martech

NOVEMBER 9, 2022

Some 38% of marketers working for retail companies say podcast advertising is the media channel with the biggest ROI, according to HubSpot. That same survey found 39% of Information Technology companies plan to leverage podcast advertising in 2022. Also, HubSpot also reported that 18% of U.S. Buzzsprout ]. Why we care.

Marketing 128

Marketing Information Technology ROI MarTech 128

MNTN

DECEMBER 22, 2022

Then, in April 2022, after reportedly losing hundreds of thousands of subscribers, the streaming heavyweight indicated that it would pursue an ad-supported model after all. And, after months of uncertainty and conjecture, the streaming platform launched its ad-supported subscription tier in November 2022. They can’t deliver.

Advertising 98

Advertising ROI Audience Retail 98

Martech Series

OCTOBER 18, 2022

Advertisers want a more holistic view of their audiences, including YouTube, so they can understand the scale of the audience they’re able to reach through campaigns that are served both on TV and digital. Marketing Technology News: Domo Ranked as a Technology and a Credibility Leader in Dresner Advisory Services’ 2022 Small…. “We

Audience 88

Audience ROI MarTech Media 88

Ad Rants

JUNE 28, 2023

In 2022, roughly five million new companies came into the market. Podcasts give you yet another way to connect with audiences and gain serious brand exposure. You should also see a revenue bump, as email marketing can produce staggering ROI rates of up to 36:1. It's only rare ones that can appeal to nearly all viewing audiences.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Ad Monsters

OCTOBER 18, 2022

Because it now integrates innovative technologies that make it easier than ever to track marketing performance and see its return on investment (ROI). Trust is needed to create long-term relationships and loyalty from the target audience. . OOH delivers in the ROI category. Prediction: Just like Vinyl, OOH is Back.

Advertising 97

Advertising Pharmaceuticals ROI Conversion Rate 97

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech Series

NOVEMBER 4, 2022

Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers. million and a risk-adjusted ROI of 149%. Marketing Technology News: Solving First-Party Audience Expansion Using AI.

ROI 86

ROI Conversion Rate MarTech Audience 86

Ad Monsters

APRIL 10, 2024

In response, AMC developed a streaming distribution system to complement cable and an ad tech system to provide media buyers with automation, targeted data, and ROI. Although some marketers hesitate due to measurement problems, Adlman reassured that those targeting strategic audiences trust AMC’s measurement and verification methods.

Ad Tech 104

Ad Tech Audience ROI Advertising 104

Martech Series

JUNE 28, 2022

Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

ROI 52

ROI MarTech Agency Audience 52

Single Grain

MAY 26, 2022

Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. They can create graphics for channels like Facebook and LinkedIn, and create eye-catching and engaging copy tailored to your audience. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) In fiscal year 2022, Microsoft earned around 11.59 Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

JUNE 24, 2022

As per some statistics, 70% of the marketers in 2021 believed that video marketing resulted in a positive ROI. B2B video marketing is a part of a typical B2B content marketing strategy that involves planning, creating, and sharing your content in video format with your B2B target audience. What is B2B video marketing?

Marketing 126

Marketing Manufacturing Audience Entertainment 126

Martech Series

SEPTEMBER 19, 2022

Design is an unspoken but incredibly powerful way of building a memorable relationship with your audience. That’s why they have chosen to release their first annual lookbook, encompassing the agency’s most impactful email designs of H1 2022. “It’s so much more than choosing colors and font sizes.

Agency 81

Agency A/B Testing Marketing ROI 81

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. billion in Q3 2022, and they account for 92% of the search market share. It is available in numerous languages and countries for those with a global or multilingual target audience. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

InMobi

FEBRUARY 21, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges will thrive in 2022. This data can be used to create more targeted and personalized experiences, especially with technologies such as polygon-based location targeting and first-party data-based deterministic audiences.

Marketing 52

Marketing Education ROI Cookies 52

MNTN

DECEMBER 19, 2022

Here are some of the major headlines making it in the advertising industry: CTV viewership surpassed cable for the first time in 2022. Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. The post Like the Dean’s List, But Better: MNTN Product Innovation in 2022 appeared first on MNTN.

Control Group 52

Control Group Audience ROI Advertising 52