Martech Series

JUNE 1, 2022

Sixty-three percent of companies that have adopted marketing automation report higher ROI than their competitors, and nearly nine out of ten industry leaders leverage programmatic advertising strategies to scale campaigns and tap into new audiences. Rising Trends in 2022. The numbers pretty much speak for themselves.

Marketing 113

Marketing ROI MarTech Audience 113

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. billion in Q3 2022, and they account for 92% of the search market share. It is available in numerous languages and countries for those with a global or multilingual target audience. But what if you’re new to Google Ads strategies?

ROI 52

ROI Conversion CPC Food 52

Martech

FEBRUARY 2, 2022

To help with this, here are three of the most important social media trends to look out for in 2022. This not only builds consumer trust but also fosters greater levels of engagement with increasingly niche audiences. The post 3 social media trends impacting marketing in 2022 appeared first on MarTech. for every dollar spent.

Media 101

Media Marketing ROI Communications 101

Basis

JUNE 28, 2022

The Social Effect: How People Are Consuming, Shopping and Sharing on Social Platforms in 2022 [:13]. Social Media Tops the Charts in Brand Confidence in Measuring ROI [:01]. According to a recent eMarketer report, social media ranks higher than search, display, or video in terms of ability to measure ROI for paid media. .

ROI 68

ROI Ad Targeting Media Audience 68

Martech Series

AUGUST 2, 2022

New sell-side offering fundamentally improves the way first-party addressable audience data is segmented, controlled, and transacted by publishers to lift eCPMs and programmatic sales results. “Publishers know their content and audience engagement levels the best.

Audience 84

Audience Ad Server MarTech ROI 84

Martech Series

JULY 22, 2022

As such, audio assets are often overlooked and undervalued when building visual content, despite the fact that adding music and sound to video marketing strategies can attract new customers and improve ROIs. The post Music To Our Ears: How SMBs Can Use Audio And Video To Instantly Captivate Audiences appeared first on MarTech Series.

Audience 94

Audience ROI Impressions MarTech 94

Single Grain

JUNE 15, 2022

These agencies can analyze your target audience, audit your marketing campaigns, and protect you from PR nightmares. In a digitally enhanced world, your audience develops their perception of your brand by looking at everything from customer reviews and testimonials to your website design and social campaigns.

SEO 105

SEO Agency Audience Public Relations 105

Martech Series

JULY 14, 2022

More than half of advertisers using CTV/OTT will increase spending, with an average increase of 22%, according to a new 2022 CTV/OTT Advertiser Survey released by Advertiser Perceptions and Premion , the leading premium CTV/OTT advertising solution for regional and local advertisers. The study fielded in March 2022.

Advertising 76

Advertising Brand Awareness Brand Lift Impressions 76

Martech Series

NOVEMBER 23, 2022

With its time-saving campaign builder, immersiion is redefining the way brands connect with their audiences in any gaming environment at scale. Immersiion is the first platform that scales in-game advertising by enabling brands to find their target audience in all gaming environments. Next on the list are those under 18, with 20%.

Audience 90

Audience Advertising Rich Media Entertainment 90

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

MNTN

DECEMBER 19, 2022

Here are some of the major headlines making it in the advertising industry: CTV viewership surpassed cable for the first time in 2022. Total CTV advertising spend in Q3 2022 was almost 40% higher than the same period in 2021. The post Like the Dean’s List, But Better: MNTN Product Innovation in 2022 appeared first on MNTN.

Control Group 52

Control Group Audience ROI Advertising 52

Martech

JANUARY 13, 2022

Marketo Engage also touts AI-driven capabilities like Predictive Audiences that support look-alike models and predictive models to help marketers discover new, unique audiences. Advanced Journey Analytics reports feature a pivot-table UI for ad hoc reporting on channel and campaign performance, including attribution and ROI.

ROI 118

ROI Machine Learning Conversion Rate Healthcare 118

Martech Series

JUNE 28, 2022

Bombora, the leading provider of B2B Intent data, is one of the 2022 Top 50 Programmatic Power Players, according to AdExchanger, the award-winning media and events company covering programmatic advertising and the data-driven marketing technology ecosystem. Marketing Technology News: MarTech Interview with Stephan Beringer, CEO at Mirriad.

ROI 52

ROI MarTech Agency Audience 52

Digiday

APRIL 11, 2023

While pandemic supply chain issues made it difficult for automakers to fulfill demand, the sector is revving back up to its former efficiency — with car production and sales expected to recover by up 5% in the first quarter of 2023 from Q1 2022. Addressable TV helps auto marketers ensure their ads reach viewers with high purchase intent.

Audience 57

Audience Brand Lift Impressions Manufacturing 57

Martech Series

JULY 18, 2022

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans. Nielsen released its first-ever ROI Report, which identified gaps in marketers’ budgets, channels and media strategies that are compromising returns on investment (ROI) on media plans.

ROI 90

ROI Media Audience Agency 90

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more.

Brand Awareness 94

Brand Awareness Audience Retargeting eCommerce 94

InMobi

FEBRUARY 21, 2022

Marketers who are willing to consistently enable fulfilling consumer interactions through meaningful data exchanges will thrive in 2022. This data can be used to create more targeted and personalized experiences, especially with technologies such as polygon-based location targeting and first-party data-based deterministic audiences.

Marketing 52

Marketing Education ROI Cookies 52

Martech Series

JULY 22, 2022

Quadrant Knowledge Solutions announced that it has named TechTarget a 2022 technology leader in the analysis of global SPARK Matrix : Account-Based Marketing Platform market, 2022. It helps organizations achieve higher ROI and helps sustain customer loyalty.

Machine Learning 87

Machine Learning Marketing ROI MarTech 87

InMobi

NOVEMBER 7, 2022

In our report on mobile game advertising in India, 2022 , we found that 98% gaming advertisers increased their spends on mobile game apps last year because they were so impressed by the results that advertising on gaming apps got them. Mobile game advertising when done right can achieve wonders – possibly even your highest score!

Advertising 52

Advertising Marketing Viewability Brand Awareness 52

Single Grain

APRIL 25, 2022

Dive Deeper: * 10 PPC Trends You Can’t Ignore in 2022. * PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI.

Agency 52

Agency Marketing A/B Testing ROI 52

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Delays in ROI : AI pilots often fail to deliver significant ROI quickly. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

ROI 112

ROI Click Through Rate Marketing MarTech 112

InMobi

DECEMBER 14, 2022

2022 has seen Mobile reign supreme as the device that can drive real connections between brands and their consumers. With some stellar campaigns that stood out in 2022, we have been able to bag 67 industry awards throughout the year, which speaks volumes about our continued focus on mobile excellence.

Ad Tech 52

Ad Tech Brand Awareness Communications AutoMobile 52

Single Grain

MAY 26, 2022

Extensive research ensures that you build a PPC strategy more likely to generate a positive ROI for minimal initial cost. They can create graphics for channels like Facebook and LinkedIn, and create eye-catching and engaging copy tailored to your audience. Dive Deeper: * 22 Alternative Ad Networks for Best PPC Conversions in 2022. *

Agency 59

Agency SEO Geo targeting ROI 59

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Do you need someone to track your advertisement ROI and manage your analytics? Best SaaS Marketing Agency: Top 5 Choices for 2022. Best Content Marketing Agency: Top 8 Choices for 2022. Best Google Ads Agency: Top 5 Choices for 2022. Agency Expertise. 1) Single Grain.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Programmatic advertising utilizes algorithms to get your ads in front of your audience. Increased Reach.

Agency 52

Agency Advertising Retargeting Conversion 52

Single Grain

AUGUST 24, 2022

They have an in-house team of creative and skilled digital ad experts who work together to create effective advertisements that are engaging, compelling and reach the right audience at the right time. Social media accounts for 33% of the total digital ad spend in 2022. SEO Keyword Research Made Easy in 2022. Content marketing.

Agency 59

Agency Advertising SEO Retargeting 59

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. SIDEARM Sports.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

InMobi

JANUARY 31, 2022

InMobi launched this year’s first Building Resilient Brands summit – The Indisputable Magic of Mobile, India, 2022 , as a virtual free-for-all event. Learn the best tips from our 2022 India Mobile Marketing Handbook or get in touch with us directly at mobilemarketing@inmobi.com ” Watch the full session here.

ROI 52

ROI Communications Marketing Advertising 52

Single Grain

APRIL 22, 2022

Content marketing is one of the most powerful ways for businesses to connect with their target audience in today’s digital world. Rather than winging it and crossing your fingers, you need a plan that helps you reach the right audience, outshine the competition, and generate long-term growth. higher for content marketing leaders.

Agency 52

Agency SEO Conversion Rate ROI 52

Single Grain

MARCH 11, 2022

In fact, content can be even more essential for B2B businesses, where it’s crucial to build an emotional relationship with your target audience. Improved ROI: An agency is constantly working to ensure that you’re getting measurable results from your SEO campaigns. Dive Deeper: * SEO Keyword Research Made Easy in 2022. *

SEO 98

SEO Agency Marketing ROI 98

Ad Monsters

OCTOBER 10, 2024

As Spanish-language streaming surges, publishers and advertisers have a unique opportunity to unlock new revenue streams by authentically engaging a growing Hispanic audience through culturally relevant content and cutting-edge ad technologies. This is especially true when working with diverse audience data. to reach $1.9

Advertising 104

Advertising Geo targeting Entertainment Audience 104

Martech

JANUARY 25, 2023

Nearly half (47%) of marketers are using clean rooms for data privacy, regulatory compliance and audience activation, according to the IAB’s “State of Data 2023” survey. However, 52% of DCR users say they are challenged when it comes to leveraging results and proving ROI. Why we care.

ROI 101

ROI Marketing Cookies MarTech 101

Single Grain

APRIL 7, 2022

Home to around 2 billion monthly active users, YouTube is one of the most popular sites on the web, and an incredible place to interact with your target audience. Video Scheduling: Using analytics and insights into your target audience, your ad agency will ensure that your videos go live at the right time to help increase viewer count.

Agency 52

Agency Marketing SEO Audience 52

Single Grain

APRIL 21, 2022

While every Pinterest marketing agency is different, most will help with: Conducting market research: Your Pinterest marketing agency will be able to help you understand your target audience and research your competitors for insights into what kind of content you should be sharing. How to Choose a Pinterest Marketing Agency.

Agency 59

Agency Marketing Media Audience 59

InMobi

FEBRUARY 22, 2022

As we look to the future, we asked our team of retail media experts what their top predictions were for retail media in 2022 1) Video is the Next Evolution of Retail Media - Inder Singh At this point in retail media’s evolution, static sponsored product and sponsored search ad placements are table stakes. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Single Grain

APRIL 28, 2022

However, the wrong direct response campaign can also lead to frustration among your audience and harm your brand reputation. These companies use ads on YouTube, social media and Google, as well as a host of other tools like email marketing and direct mail marketing, to encourage immediate action from their target audience.

Agency 59

Agency ROI SEO Audience 59

Single Grain

APRIL 4, 2022

With data-driven analytics, your marketing team has a better understanding of: Targeting the right audience segment(s). Therefore, data analytics allows marketers to design effective marketing funnels with the highest ROI. Google Analytics for Content Marketing: How to Track and Improve Your ROI. Top 8 Analytics Agencies.

Agency 52

Agency SEO Conversion Rate ROI 52