Martech

FEBRUARY 11, 2022

YouTube is emphasizing enhancements to it Shorts feature as well as laying out plans to improve shopping experiences in a blog post by Chief Product Officer Neal Mohan setting out its 2022 roadmap. YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. Why we care.

Video Ads 115

Video Ads Conversion MarTech Audience 115

illumin

APRIL 7, 2022

but which advertisers were also able to claim March Madness victory in 2022? Brands like Pizza Hut and Buffalo Wild Wings zeroed in on their target audience by emulating […]. The post Most Viewed Video Ads: March Madness 2022 appeared first on AcuityAds Inc.

Video Ads 52

Video Ads Audience Advertising 52

MNTN

JANUARY 13, 2023

In the past, many direct-to-consumer brands have utilized social to reach their target audiences. Last year, we saw DTC brands that were active on our platform increase their total ad spend on Connected TV by 384% from Q1 to Q3 (an increase that doesn’t even include the usual boom in spend during the holiday season in Q4).

Manufacturing 98

Manufacturing Video Ads Audience Advertising 98

Martech Series

NOVEMBER 18, 2022

. “In the USA , TikTok has overtaken other social media platforms to become the most popular place to watch videos. Our trackers for social media viewing time show that consumers spent more than half an hour on TikTok in 2022.

Video Ads 91

Video Ads eCommerce Advertising MarTech 91

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Digiday

NOVEMBER 16, 2022

Ahead of the holiday season, Google partnered with Ipsos to identify ways brands are keeping their audience engaged across platforms. Per the August 2022 Google and Ipsos consumer survey, nearly half of consumers said they are more likely to purchase a new product or brand they see in a video ad.

Audience 82

Audience Video Ads Conversion Advertising 82

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 95

Advertising Impressions CPM Cookies 95

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. How can ad management platforms help e-commerce businesses? Photo and picture uploads are the most popular sort of material on social media for increasing audience engagement. Wide audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Digiday

SEPTEMBER 9, 2022

It’s the most recent advertiser gimmick, but the short-form video app has already made strides this year to appease marketers. Throughout 2022, TikTok has slowly introduced QVC-style live shopping into various international markets with mixed results. “It It is a call to action presenting itself at the ideal moment.

Video Ads 80

Video Ads Marketing Audience Advertising 80

Martech Series

SEPTEMBER 20, 2022

AdPlayer.Pro to expand outstream video ad format portfolio with new Sticky ads variations. AdPlayer.Pro , a global provider of outstream video advertising solutions has announced the release of new units in its outstream video ads selection, supported by the company’s ad-enabled video player.

Video Ads 52

Video Ads Ad Tech MarTech Audience 52

Digiday

DECEMBER 6, 2022

This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace. WTF is the difference between in-stream and out-stream video ads? A negligibly small portion of the [online video] landscape meets this new industry standard.

Video Ads 71

Video Ads Demand Side Platform Impressions Brand Awareness 71

PubMatic

APRIL 8, 2022

Cross-screen video ad monetization remains challenging for publishers. That’s in part why PubMatic commissioned a study on cross-screen video ad addressability and explored the challenges in meeting advertiser needs, as well as how partners can help. Cross-Screen Video Ad Programs Bear Fruit.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Martech

MAY 18, 2022

Video has become an effective revenue generator for brands, especially on social platforms. In fact, digital video ad spending in the U.S. Twitter receives over 2 billion video views every day, and 91% of active users watch videos on Instagram weekly. Clearly, having a video ad strategy is highly beneficial.

Advertising 108

Advertising Video Ads CPM Viewability 108

Martech

MAY 11, 2022

CTV has become the dominant platform globally for video ad impressions according to a new report from Innovid, the independent linear, CTV and digital advertising and measurement platform. The use of QR codes continued to grow, generating high intent from audiences. Take the 2022 MarTech Replacement Survey today!

Impressions 105

Impressions Video Ads MarTech Audience 105

Brid.tv

FEBRUARY 9, 2023

According to statistics from 2022, an estimated 92.8% of online users watch video content weekly. With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. Table of Contents [ hide ] What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Martech

MAY 25, 2022

Here’s everything marketers and advertisers need to know from yesterday’s Google Marketing Live 2022. Read next: Google is giving users greater control over what ads they see. Later this year, advertisers will have the ability to connect product feeds to campaigns to create shoppable video ads on YouTube Shorts.

Marketing 115

Marketing Video Ads Conversion Audience 115

Single Grain

JULY 29, 2021

With Spotify, you can deliver your messages directly to your audience when they are already tuned in to their favorite songs or podcasts. As an advertising platform, Spotify offers dual benefits: First, it enables you to reach a large audience base via different audio ads. Second, you can run video ads that play unmuted.

Video Ads 59

Video Ads Impressions Audience Advertising 59

Digiday

JUNE 23, 2022

Advertisers are celebrating access to the TV screen — big and small — but they are also scrambling to create the ads they need to show up and compete for audience attention. TV ads often have very elegant voiceovers, background music, original scores and acting talent. That TV cycle is not the same as it is for display.”.

Marketing 69

Marketing Video Ads Rich Media Fashion 69

Smart-Hub

DECEMBER 10, 2021

Or a video description showing you what the product can do? In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. Why Video advertising trends are more popular.

Advertising 52

Advertising Video Ads Ad Server Communications 52

NewProgrammatic

MARCH 29, 2022

From smaller enterprises to the most renowned entities on the market – brands and marketers need to stay up to date with the industry developments in order to successfully advertise their services and products to the right target audience. Key trends for programmatic advertising in 2022. Cookieless-based approach.

Advertising 64

Advertising Audience Cookies Brand Awareness 64

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Digiday

NOVEMBER 11, 2022

While becoming a social media star isn’t for everyone, making a brand accessible and known on social media is a fast, inexpensive way to grow engagement with a very large and relevant audience. As the world’s fastest-growing social platform, TikTok practically requires brands to have good quality lifestyle videos if they hope to stand out.

Audience 69

Audience Video Ads Marketing Media 69

Digiday

NOVEMBER 17, 2022

The 2022 Digiday Technology Awards winners demonstrated how companies are diving head-first into new technologies and adapting to meet the needs of the digital media industry. HR services company Randstad worked with Khoros to reach new audiences, including Gen Z users starting their careers, via TikTok strategies. Innovid.

A/B Testing 77

A/B Testing Ad Server Native Advertising Data Management Platform 77

Martech Series

DECEMBER 27, 2022

With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. In 2022, Google’s ad revenue registered a slower growth than in previous years under the pressure of its competitors and newer players. billion in 2022 to $16.34

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Conversion Rate Advertising 52

MNTN

DECEMBER 4, 2023

By the end of 2022, 60% of Americans were already using CTV platforms regularly; today, that figure has climbed to 84.9%. With the unmistakable rise of CTV, your TV ads have the potential to shine on the screens of living rooms around the world. Also be sure to include a call-to-action throughout the creative.

Video Ads 52

Video Ads Audience Advertising Conversion Rate 52

VideoWeek

APRIL 26, 2023

Video ad spend in the UK grew 9 percent in 2022, outpacing display at 6 percent, according to IAB UK’s latest Digital Ad Spend report. The findings show the market continuing to grow since the pandemic-fuelled ad spend boom, rising 56 percent since the start of 2020. billion, an 11 percent increase on 2021.

Retail 59

Retail Video Ads Media Advertising 59

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JUNE 28, 2022

The TikTok takeover VidCon’s Gen Z attendees sound off Netflix’s ad sales suitors, the economic downturn’s impact on creators, Twitch’s trans news streamer and more. People in the advertising and media industries love to talk about young audiences and what they do and don’t like to watch. The TikTok takeover.

Affiliates 66

Affiliates Entertainment Video Ads Audience 66

VideoWeek

OCTOBER 11, 2024

And streaming views were up by 14 percent compared with 2022, with streaming minutes up by 23 percent. PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. Read more on VideoWeek. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Basis

NOVEMBER 1, 2022

In order to do so, advertisers must understand what programmatic video advertising is, the different types of programmatic video available to run in a DSP, and the advantages it can bring to media campaigns. What is Programmatic Video Advertising? Need a refresher? You’ve come to the right place! Greater Targeting Precision.

Advertising 98

Advertising Video Ads Click Through Rate CPM 98

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Martech

MARCH 11, 2022

Here are some other essential facts to know: There will be more than 150 million monthly mobile gamers in the US in 2022, amounting to over 89% of all digital gamers. Get the daily newsletter digital marketers rely on. Processing.Please wait. Source: Insider Intelligence ) In 2020, mobile games revenue in the U.S. reached a record $10.73

Advertising 111

Advertising Pop-Up Banner Video Ads 111

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

DECEMBER 20, 2022

This week’s Future of TV Briefing looks back at the big trends and developments in the TV, streaming and digital video landscape in 2022. The streaming wave of 2020 that ebbed into a subscriber slowdown in 2021 crashed into a profitability problem in 2022. What a year. Streaming adds to TV watch time lead. What a year.

Non-Profit 72

Non-Profit Advertising Agency Audience 72

Digiday

MAY 1, 2023

YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular. Ad spend in the U.S. Ad spend in the U.S.

Audience 69

Audience Entertainment Media Brand Awareness 69

VideoWeek

APRIL 13, 2023

Video ad revenues reached $47.1 billion in 2022, according to newly released IAB data, as budgets shift away from search and towards digital video. Nevertheless, online revenues still delivered double-digit growth, driven by diversification in ad spend. While H1 2022 saw social media grow by $1.8

Advertising 97

Advertising Affiliates Retail Mobile Ads 97